They say it takes 6-12 months for content marketing and SEO to "start seeing results."
Does that time frame seem like a long time for you? It does to me…
John Bonini and the Litmus team waited six months before his traffic started to climb. (1)
Marcus Sheridan was regularly blogging on RiverPoolsandSpas.com and didn’t see a traffic increase for six months. (2)
And that was by blogging 2-3 times a week back in the SEO glory-days of 2009. AND he was spending a crap-ton of money on PPC. Which you should not confuse with spending a metric ton. Or a butt-ton.
It later took Sheridan 20 months before The Sales Lion saw its tipping point. (3)
To add insult to injury, the stats and studies above happened in 2009, 2011, and 2012.
The competition to rank in search engine results, get your customer’s attention, and beat your bigger competitors has only increased hand-and-fist since then.
If you’re like most startup founders, in 3-6 months you want more revenue, not traffic.
Hiring a creative content agency to increase your traffic may not actually help you make more money.
Why is that true?
Traffic is a vanity metric. While more traffic can mean more revenue, there isn’t even close to a 1-for-1 correlation as you’ll soon learn.
More leads will not help you if they just clog up your sales pipeline.
I’ve talked to content marketers at later-stage startups who admit they get a ton of traffic. Unfortunately, very few of those visitors will start a free trial, much less become a paying customer.
While I’m not allowed to share the numbers, it’s a fraction of a percent of their visitors become paying customers when you target the wrong prospects.
Don’t get me wrong.
Content marketing campaigns and SEO do take time to get you the maximum results, just like compound interest.
But like compound interest, there’s a massive difference between a 2% and 20% growth rate.
All I’m saying is there’s a faster path to making more money than the way most agencies approach creative content marketing.
The efficient path I’m about to teach you led to more than doubling a startup’s annual recurring revenue (ARR) in 6 months.
Would you like 127% more ARR in six months?
Then it’s critical to understand the five stages of customer awareness.
This will explain why most content strategy agencies and freelance content consultants will be slower at scaling your growth.
In the 1960’s, ad executive Eugene Schwartz identified the 5 stages of customer awareness in his book, “Breakthrough Advertising.”
What are the 5 stages of customer awareness?
The five accepted stages of customer awareness are, from most likely to least likely to buy:
What happens when a content creation agency posts a piece of content on your blog?
Using Schwartz’s framework, content marketers are almost always targeting problem-aware customers.
Targeting problem-aware customers means you need to wait for prospects to make four major decisions:
Each buying decision can happen in an hour or over several months.
Without the educational content for each stage of the buyer journey, she will go to another website to find her answer.
For your sake, I hope your prospects don’t go to your competitor and buy their product. It’s bad enough your competitors are bigger and better funded than you are.
But this is the risk you run when you hire a content marketing agency that doesn’t get product marketing. They get visitors to your site, but they don’t close sales because they target the wrong prospects.
A product marketing agency for early-stage startups should start by targeting product-aware customers. (Most-aware customers are fantastic too, but some early-stage startups don’t have enough growth opportunities in this segment).
Instead of making four major decisions, a product-aware buyer needs to only make two decisions:
Much simpler, right?
And because the buyer journey is shorter, you’ll make money faster.
By targeting product-aware prospects first, my product marketing agency was able to help a web hosting startup get +127% ARR in six months.
Even better, you’re less likely to attract competitors when you target product-aware prospects. That’s because more of your competitors are in the problem aware or unaware stages.
But that’s not the only advantage you get when you hire a product marketing agency like Growth Ramp…
It wasn’t until I worked with early-stage SaaS startups that I realized product marketing is the most efficient path to scale a startup faster.
Other well-known investors and startup founders have also realized that early-stage founders should hire a product marketer first:
The reason for this is simple:
To unlock exponential organic growth, a product marketing agency will help you get product-market fit.
Andy Rachleff, co-founder of Wealthfront and the person who coined product-market fit, stated, “The best way to know whether you’ve found product-market fit is to measure whether you’re generating exponential organic growth. The only way that you can achieve exponential organic growth is through word of mouth. And the only way to achieve word of mouth is if you truly delight your customers.”
This is why product marketing is the intersection of mastering three fields:
...to get 1,000 customers in a year.
When you work with Growth Ramp, we optimize each strategy to attract the customers who love your product.
Does improving your strategy sound better than hiring a content marketing agency to bring you traffic that may not grow your bottom line? If so, then apply to hire Growth Ramp to get 1,000 customers in a year.
Ben Leavitt, CEO of Decibite
Before we started with Growth Ramp, we had no idea who our target customer was. Marketing has been a frustrating process for us at Decibite.
Growth Ramp interviewed our customers, did market research, showed us where we were, and who we wanted to help. Growth Ramp then executed the strategy which more than doubled our ARR in 6 months. This was a huge game-changer. They did everything that we were wanting to do and more. This was a huge weight off my shoulders and helped me avoid burnout.
Growth Ramp got us back on track and their efforts have pushed us further in one month than a year on our own. Working with Growth Ramp was like riding on a couch getting pulled behind a ski-doo. Sometimes you’ll get a little snow on your face, but it was the exciting ride we were looking for.
It’s elementary, my dear Watson.
To get 1,000 customers in a year, the minimum effective dose is “Traffic X Conversion Rate = 1,000 Customers.”
Let’s assume Growth Ramp’s traffic will get you an average conversion rate of 1.5%.
To figure out how much traffic you need, you divide 1,000 by 1.5%. So (1,000 / 1.5% = 66,667 visitors).
66,667 visitors is our target. For simplicity’s sake, let’s round this number up to 67,000 visitors.
To get 1,000 customers, you would need a little under 67,000 visitors and a conversion rate of 1.5%.
This leaves us with two questions:
It’s relatively easy to get 67,000 people to your website. You could dump thousands of dollars into advertising. Eventually, you’ll get the people you need.
Growth Ramp helps you get 67,000 potential customers by focusing on visitors with high commercial intent.
Specifically, we often start by targeting product-aware customers. As a reminder, these are comparison shoppers.
We optimize your pricing, messaging, and positioning strategy. By getting your strategy in place, you’ll win customers comparing you against your better-funded competitors.
Creating great content that targets bottom-of-the-funnel customers will improve your conversions. This by itself will increase your conversion rate compared to what other agencies do.
But there’s more Growth Ramp does to help you get 1,000 customers in a year.
Savvy copywriters and salesmen will tell you the 80/20 shortcut of conversion-driven messaging is to use your customer’s words.
Your customers will give the data to know what they like and dislike about your competitors. More importantly, we’ll learn why they chose you over your better-funded competitors.
Once we have this insight, we’ll create a unique sales proposition, or USP.
How much can a USP accelerate your growth? Consider these case studies. A USP helped:
Optimizing your pricing strategy will also help you improve your conversion rates.
Most SaaS founders guess the price of their product. The wrong price will reduce your conversion rate, increase churn, and decrease your customer lifetime value.
You likely know that pricing your product too high increases sales objections. But if you price your product too low, you also increase your sales resistance. This is why you need accurate pricing research.
Imagine I were to sell you a Tesla for $1,000. What would you say to that offer? More than likely, “What’s wrong with the car?” Now I would need to justify the price to you. The same conversation happens in your customer’s head when you price your product too low.
Furthermore, your pricing changes the customer you target. With the wrong price, it can increase your churn because the wrong customers will not have product-market fit.
Yes, a Rolex and a Timex both tell time. But the price changes who they target and why the customer bought their product. Think about it.
Timex customers who buy a Rolex to tell time will return it because it’s too expensive for the job to be done.
Rolex customers who buy a Timex to impress their customers will return it because it’s too cheap for the job to be done.
To get 67,000 visitors, you need the right go-to-market strategy that attracts product-aware customers.
This will get you the quality traffic you need to get 1,000 customers in a year.
To get a 1.5% conversion rate, you need to improve your messaging, positioning, and pricing strategy. This will help you turn more of your traffic into paying customers.
Do you want to get 1,000 customers in a year? Then apply to hire Growth Ramp. We’ll do all that I described above, and more, to get you results faster.
Brenden Mulligan, CEO of Podpage
When I approached Growth Ramp, I was coming in cold. But they estimated I could make my money back with a price increase campaign in two months.
In two months, I got data from my customers on my pricing, why some weren’t buying, what to include in a new price plan, and so much more. They then handed me everything I needed for the price increase campaign on a silver platter.
After the price increase campaign, we continued getting new customers at the same growth rate. Furthermore, we didn’t lose a single customer from the price hike and no customers questioned the change.
* Occasionally we use these services with other services to get 1,000 customers in a year. But this is not our main focus.
What you may not know is this:
Every service we offer at Growth Ramp is built around this promise to get you these results faster.
But it gets better...
And these agencies only apply the principles of product marketing to your go-to-market strategy. They don’t consider your pricing strategy or positioning strategy to improve your growth ramp.
Of the small handful of agencies we found doing product marketing, all were focusing on later-stage SaaS startups. Or they were willing to take any client that came their way. That means they don’t understand your unique challenges to beating your better-funded competitors.
Hiring Growth Ramp will allow you to no longer deal with the frustration of marketing. Instead, you can get back to improving your product.
1. The speed of new traffic.
Most SEO and content marketing strategists say it takes 6-12 months to start seeing results. Our dialed-in SEO system will get you organic traffic in a week, even on a new website. And you can expect to get new customers in three months.
How do we compare to PPC and performance marketing agencies? Sure, pay-per-click ads can get you fast traffic. But the moment you stop paying the PPC machine, the moment all quality leads and customers stop coming in.
And don’t get me started on PR firms! The prospects most likely to read that article are unaware and problem-aware customers. These are the hardest to become paying customers because of how many decisions they still need to make. Not to mention the press will notify your competitors to enter your market.
We’ve been on dozens of press sites and startup blogs. This includes Forbes, Inc, Entrepreneur, The Next Web, Salesforce, Unbounce, and CopyHackers. So we’re speaking from experience too.
2. The speed of conversions.
Not all traffic is equal. One reason digital content and SEO agencies tell you it takes 6-12 months to see results is that they focus on top-of-funnel prospects. The same problem goes for PR agencies. Even some PPC agencies.
3. The speed of new revenue.
Conversion optimization is critical to a successful SaaS marketing strategy. But unless you’re getting at least 200 conversions per month, it’s unlikely traditional CRO A/B tests will work.
How does a low-traffic site get revenue faster without an A/B test? By working with Growth Ramp, a product marketing agency that does the market research to create your conversion optimization strategy.
Because when our services are faster, you make money faster. And when you make money, we make money, plain-n-simple.
This works whether you measure growth in MRR, LTV, GMV, or any other three-letter abbreviation. (Though we know how much you love your recurring revenue).
How fast will it feel?
One client said we’re like an agency who straps you to a couch and pulls you behind our ski-doo. Sure, you might get a little snow on your face. But it’s the wild ride you’ve always dreamed of taking (am I right?).
We’re also a team of real people who care about your startup’s success. Our clients love that we’re not a massive, impersonal corporation. Your success is our success. In fact, there are services we don’t offer because we’re not confident they will make you money fast enough.
Are you ready to hire the product marketing agency that gets 1,000 customers in a year? Then apply to hire Growth Ramp today before your competitors do.
Ronit Epstein, ex-Director of Marketing at Yotpo
When it comes to getting more traffic, Jason and his team are one of the first we turn to.
One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months.
Can I give you some advice? Hire Growth Ramp before your competitor does.
Before you learn about Growth Ramp’s pricing, I want you to know this:
What’s fantastic about our USP is that it’s super simple to calculate your expected outcome working with us:
1,000 customers X your annual recurring revenue (ARR) = your expected outcome.
Or if you only know your average monthly recurring revenue (MRR), you can replace ARR and multiply by 12.
For example: 1,000 customers X $29 average MRR X 12 = $348,000 in ARR.
Not bad, eh?
I want you to be aware that our services are not cheap.
If you want to invest in getting 1,000 customers, you don’t want to trust your growth strategy to a junior employee fresh out of college, do you?
I doubt it.
That’s how some marketing agencies can offer cheap marketing services.
Here are five reasons why:
This is why investing in a professional product marketing agency is more cost-effective in the long-run. And it’s often less expensive in the short term too.
You’ll find the latest amount to invest to hire Growth Ramp in your application form.
Johnathan Dane, CEO and Founder of Klientboost
Do you know when you're super excited to finally stay consistent with your blog? And then someone like Jason comes around, smacks you in the face, and tells you when you're shooting yourself in the foot?
I didn't believe Jason at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more. If you're not promoting what you sweat to create, then you won't get as far as you can.
(1) Bonini, John. “How Long Will It Take to See Results From Blogging?” HubSpot Blog, January 23, 2014. https://blog.hubspot.com/insiders/does-blogging-work.
(2) Sheridan, Marcus. “How Long Does It Truly Take For A Business Blog To Grow Big?” IMPACT, January 23, 2012. https://www.impactbnd.com/blog/how-much-time-business-blog-results.
(4) “Noragami/How to Worship a God.” Episode. Season 2, no. Episode 19, 2015.
(5) Red Table Talk. "Jada Pinkett Smith Thats Interesting GIF by Red Table Talk." GIPHY. https://giphy.com/gifs/redtabletalk-red-table-talk-oOi0uJV5k9pSWtByI4.
(6) /u/whahuh82. “r/Reactiongifs - MFW I Log on to Reddit and Everything Has 10k+ Upvotes.” Reddit. https://www.reddit.com/r/reactiongifs/comments/5gvk8p/mfw_i_log_on_to_reddit_and_everything_has_10k/.
(7) “Gotta Be Quicker Than That Horror GIF.” GIPHY, September 13, 2019. https://giphy.com/gifs/filmeditor-horror-1980s-poltergeist-3o7aTGXvW7a6w7vbIQ.
(8) Netflix Philippines. “Hollywood Netflixph GIF by Netflix Philippines.” GIPHY, April 30, 2020. https://giphy.com/gifs/netflixph-netflix-hollywood-UVekzifi3M3P84hOYk.
(9) Tunguz, Tomasz. “The Most Frequent Mishire in Startups.” Tomasz Tunguz, November 10, 2019. https://tomtunguz.com/most-frequent-mishire/.
(10) Ellis, Sean. “Don't Hire a Marketer before Product/Market Fit.” Startup Marketing Blog. Accessed February 14, 2009. https://www.startup-marketing.com/dont-hire-a-marketer-for-your-early-stage-startup/.
(11) Maximizing Customer Acquisition ROI - Lessons Learned While Scaling. YouTube, 2020. https://www.youtube.com/watch?v=COTGjvFL_uk.
(12) “Hungry Fasting GIF.” GIPHY, February 8, 2021. https://giphy.com/gifs/funny-hgQfU8YMcfkuA.
(13) “Reeves, Rosser (1910-1984).” Ad Age, September 15, 2003. https://adage.com/article/adage-encyclopedia/reeves-rosser-1910-1984/98848.
(14) “Just 3 of the Top 10 Largest Auto Insurers Grew Market Share During 2018 in the U.S.” CollisionWeek, March 27, 2019. https://collisionweek.com/2019/03/27/just-3-top-10-largest-auto-insurers-grew-market-share-2018-u-s/.
(15) “How Has Domino's Fared with Respect to Other Pizza Chains?” Trefis. Accessed May 7, 2020. https://dashboards.trefis.com/no-login-required/94WMiQaR?fromforbesandarticle=dominos-pizza-inc-leads-pizza-chain-growth-across-the-world.
(16) /u/T-Earl-Grey-Hot. “r/Reactiongifs - MRW the Bartender Says I Don't Work Here.” reddit. https://www.reddit.com/r/reactiongifs/comments/2m6a8a/mrw_the_bartender_says_i_dont_work_here/.
(17) “Fun Feeling GIF by Ski-Doo.” GIPHY, September 13, 2019. https://giphy.com/gifs/Ski-Doo-fun-snow-fdzUJfjwCclLMI7wdr.
(18) “Delight GIF.” GIPHY, March 22, 2018. https://giphy.com/gifs/genius-mick-jenkins-D7T5m0AFV8Yg0.