Leadpages Pricing and Review: Is Leadpages Worth It?

Jason Quey
December 17, 2020

Is Leadpages worth the cost? Or is this landing page builder way overpriced?


Using landing page software like Leadpages will save you a lot of time with lead generation compared to doing it yourself in WordPress or most website builders. Its ease of use will help you run A/B tests, improve conversion rates, and design sales pages faster.

But does Leadpages pricing match the value you’ll get from this tool?


In this article, you’ll learn: 


  1. What is Leadpages?
  2. Leadpages pricing plans: How much does Leadpages cost?
  3. Leadpages features: What features come with each of Leadpages’s pricing plans?
  4. Leadpages integrations: What software integrates with Leadpages?
  5. Does Leadpages have a free trial?
  6. Does Leadpages have a refund policy? What about a money back guarantee? What’s their cancellation policy?
  7. Leadpages reviews: What do other Leadpages customers say about Leadpages?
  8. Leadpages alternatives: Who are all the Leadpages alternatives and competitors?
  9. Is Leadpages worth it as a landing page builder?

What is Leadpages?


Leadpages is a landing page builder that will help you create landing pages. Unlike regular pages on your website, landing pages remove website buttons to improve conversions.


Every page on your website should have a main goal.


For example, the main goal of an article could be to increase traffic. The main goal of your home page is to introduce your brand and help a visitor decide where to go next.


A landing page, sales page, or squeeze page has the main goal of converting traffic. Usually to convert your audience to become a member on your email list. Sometimes a marketer may ask for the sale instead of joining an email list.


Because the goal of a landing page is to improve conversions, the landing page should give someone no other options besides getting the person to convert. 


This means a landing page should help you do anything to improve conversions. Some common landing page features you’ll find include the ability to:


  1. Design landing pages to improve your conversion rate.
  2. Remove unnecessary buttons and links from a web page.
  3. Fast page load speed.
  4. Real time analytics.
  5. Run A/B tests.


Sometimes there are exceptions to what each landing page builder includes. But the goal of the landing page is the same: reduce a visitor’s decisions to increase your conversion rate.

Why should I use a landing page builder? Why are they necessary?


Without a landing page builder, it is difficult to create landing pages. Most content systems like WordPress include the navigation menus, logos, and footers on all pages.


Thus a landing page builder saves you hiring a web developer for $36 to $80 an hour. And depending on the landing page software, it may save you hiring a graphic designer for $23 to $50 an hour too. Or you can do even more manual work and code everything yourself using JavaScript, CSS, and HTML.


With that, how much does Leadpages cost?

Leadpages pricing plans: How much does Leadpages cost?


Leadpages pricing starts at $25 per month on an annual plan. While they do not have a free version, Leadpages offers a 14-day free trial with each pricing plan.


Leadpages has three pricing plans:


  1. Standard, which is $25 per month billed annually. Or $37 per month when billed monthly.
  2. Pro, which is $48 per month billed annually. Or $79 per month when billed monthly.
  3. Advanced, which is $199 per month billed annually. Or $321 per month when billed monthly.

When you choose annual billing, you will save up to 39% off and get a custom domain (provided by Hover) for one year, for free.


Here’s a pricing table for Leadpages’s pricing plans:


Leadpages pricing plans
View this pricing table on Leadpages

What features do you get with each of Leadpages pricing plans?

Leadpages features: What features come with each of Leadpages’s pricing plans?


Leadpages Standard


Leadpages’s Standard plan is the first package they offer. 


The Standard plan includes the following features:


  • 1 Site: You can publish Leadpages on one website you own or on a Leadpages domain.
  • Landing Pages, Pop-Ups, Alert Bars: Leadpages allows you to use simple pop-up forms, and sticky bars to capture the contact information from any page you own. 
  • Lead Magnet Delivery System: Want to automagically send a lead magnet or opt-in bribe without setting up an integration? This is easy to do with Leadpages’s Lead Magnet Delivery System.
  • Unlimited Landing Pages, Unlimited Traffic, & Unlimited Leads: Regardless of the traffic and leads you get, you won’t be charged more as your startup grows. The sky’s the limit when it comes to the number of landing pages you publish!
  • Free Custom Domain (with annual purchase): All annual Leadpages subscriptions come with one free year of domain registration through Hover.
  • Free Hosting: All your pages are secured with an SSL encryption, which allows you to host your landing pages on an HTTPS address at no additional cost.
  • Mobile-Responsive Templates: Choose from a library of professionally-design landing page templates to fit your startup’s needs.
  • Lead Notifications: Set up automated email notifications on new subscriber data to keep on top of your leads.
  • WordPress Plugin: Easily publish your landing pages and pop-ups to any WordPress site with just a few clicks. No technical coding required.
  • Tech Customer Support (via Email): Leadpages has tech support specialists on hand to help you get unstuck via email.
  • 40+ Standard Integrations: Want to connect Leadpages to your favorite marketing and sales tools? Leadpages easily integrates with popular email service providers (ESPs), contact relationship management (CRM) tools, webinar apps, and more.
  • 14-Day Free Trial: Leadpages Standard plan has a 14 day free-trial for you to see if this plan is right for your business.


Leadpages Pro


Leadpages’s Pro plan is the second package they offer. 


In addition to what you get with Leadpages Standard, the Pro plan includes the following features:


  • 3 Sites: You can publish Leadpages on up to three websites you own or on a Leadpages domain.
  • Online Sales & Payments: Want to accept sales and recurring payments from your Leadpages? Leadpages Checkouts allows you to do so, which is powered by Stripe. You can also deliver digital products through this feature too.
  • Unlimited A/B Split Testing: Optimize your pages for conversions by running A/B split tests on any page you create inside the landing page builder.
  • Email Trigger Links: Use Leadlinks to invite your subscribers to sign up for webinars or join different email lists with one click. This can all be done inside their email inboxes.
  • 10 Opt-in Text Campaigns: Leaddigits lets you invite your audience to opt into your email list using SMS text messaging.
  • Tech Customer Support (via Chat + Email): Leadpages has tech support specialists on hand to help you get unstuck both by live chat and by email.
  • 14-Day Free Trial: Leadpages Pro plan has a 14 day free-trial for you to see if this plan is right for your business.


Leadpages Advanced


Leadpages’s Advanced plan is the second package they offer. 


In addition to what you get with Leadpages Standard and Pro, the Advanced plan includes the following features:


  • 50 Sites: You can publish Leadpages on up to 50 websites you own or on a Leadpages domain.
  • 5 Pro Subscription Accounts: Want to set up multiple Leadpages Pro accounts for you or your clients? The Advanced plan comes with five pro sub accounts to help you and your team stay organized.
  • 60 Opt-in Text Campaigns: Leaddigits lets you invite your audience to opt into your email list using SMS text messaging.
  • 1-on-1 Quick Start Call: Meet 1-on-1 with a Leadpages launch specialist who will guide you to set up your Leadpages account and hit the ground running.
  • Advanced Integrations: In addition to the regular software integrations, the Advanced plan allows you to integrate with HubSpot, Marketo, and Salesforce/Pardot.
  • Tech Customer Support (via Phone + Chat + Email): Leadpages has tech support specialists on hand to help you get unstuck both by phone, live chat, and by email.
  • 14-Day Free Trial: Leadpages Advanced plan has a 14 day free-trial for you to see if this plan is right for your business.

What software integrations are included with each pricing plan?

Leadpages integrations: What software integrates with Leadpages?


Leadpages integrates with more than 40 tools, including Zapier to connect with over 1,000 other tools.


Here are the primary Leadpage integrations:


Analytics Integrations


  • Google Analytics
  • Google Tag Manager
  • Hotjar
  • JavaScript Analytics Platforms


CRM Integrations



Digital Advertising Integrations


  • Bing Ads
  • BrightRoll
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • Twitter Ads
  • Facebook Custom Audiences (via Zapier)
  • Google Ads (formerly Google Adwords)
  • Yahoo Ads
  • Taboola


Ecommerce Integrations


  • SendOwl (via Zapier)
  • Shopify


Email Marketing Integrations


  • ActiveCampaign
  • AWeber
  • BombBomb (via Zapier)
  • Campaign Monitor (via Zapier)
  • Constant Contact
  • ConvertKit
  • Drip
  • Emma
  • GetResponse
  • Gmail (via Zapier)
  • iContact
  • Klaviyo (via Zapier)
  • Klick-Tipp
  • Mad Mimi (via Zapier)
  • MailChimp
  • MailerLite (via Zapier)
  • SendInBlue (via Zapier)


Live Chat Integrations


  • Chat.io
  • Drift (via Zapier)
  • Intercom (via Zapier)
  • LiveChat
  • ManyChat


Marketing Automation Integrations



Payments Integrations


  • Gumroad (via Zapier)
  • Paypal
  • Stripe


Scheduling Integrations


  • Acuity
  • Calendly
  • OpenTable
  • Timetrade


Social Media Integrations


  • Facebook
  • LinkedIn
  • Twitter


Video Integrations


  • Vimeo
  • Wistia
  • YouTube


Webinar Integrations


  • GoToWebinar
  • WebinarJam
  • Zoom (via Zapier)


Website Integrations


  • Drupal
  • Joomla
  • Squarespace
  • Weebly
  • Wix
  • WordPress


Other Integrations


  • ClickSend SMS (via Zapier)
  • Google Maps
  • Google Sheets (via Zapier)
  • Monday.com (via Zapier)
  • Shutterstock
  • Slack (via Zapier)
  • Survey Monkey (via Zapier)
  • Teachable (via Zapier)
  • Trello (via Zapier)
  • Trustpilot (via Zapier)
  • Twilio (via Zapier)
  • Typeform
  • Webhooks
  • Wufoo (via Zapier)
  • Zendesk (via Zapier)

Does Leadpages have a free trial?


Yes. Leadpages has a 14-day free trial with all of their pricing plans.

Does Leadpages have a refund policy? What about a money back guarantee? What’s their cancellation policy?


Leadpages does not offer a refund or credit for a partial month of service. They also do not offer any kind of money back guarantee.


You may cancel your Leadpages account at any time on their website or by sending an email to support@leadpages.com.

Leadpages reviews: What do other Leadpages customers say about Leadpages?


Leadpages Reviews on G2


Leadpages Reviews on G2


There are 101 Leadpages reviews on G2, with an average star rating of 3.9 stars out of 5.


Leadpages Reviews on Capterra


Leadpages Reviews on Capterra


There are 218 Leadpages reviews on Capterra, with an average star rating of 4.6 stars out of 5.


Leadpages Reviews on TrustPilot


Leadpages Reviews on TrustPilot


There are 7 Leadpages reviews on Trustpilot, with an average star rating of 3.0 stars out of 5.


Leadpages Reviews on Facebook




There are 126 Leadpages reviews on Facebook, with an average star rating of 3.9 stars out of 5.


Leadpages Reddit Reviews


After reviewing seven Reddit posts, here are the landing page tools Redditors recommended. 


The number in parentheses shows the total votes for the landing page platform, including upvotes:


  1. Unbounce (14)
  2. Instapage (11)
  3. Mobirise (10)
  4. Thrive Themes (8)
  5. ClickFunnels (7)
  6. Leadpages (3)
  7. Carrd (3)
  8. OptimizePress (2)
  9. Builderall (1)
  10. LeadFox (1)
  11. Elmentor (1)
  12. Kartra (1)
  13. Convertkit (1)


Sources:


  1. LeadPage vs Clickfunnels - What do YOU think?!
  2. Hey! What is your prefered tool for building Landingpages and why? Clickfunnels / Unbounce / Leadpages etc?
  3. Lead Pages?
  4. clickfunnels vs Leadpages vs unbounce vs wordpress
  5. Instapages or Leadpages? Which do you prefer and why?
  6. Should I invest In Leadpages for my eBook?
  7. Best landing page service? (Ex. Lead pages, unbounce, etc...)

If Leadpages isn't the tool for you, here are some other landing page software for you to consider.

Leadpages alternatives: Who are all the Leadpages alternatives and competitors?


Here are the most common Leadpages alternatives:


  1. ClickFunnels
  2. Convertri
  3. Elementor
  4. GetResponse
  5. HubSpot
  6. Instapage
  7. Kartra
  8. Landingi
  9. Mailchimp
  10. Squarespace
  11. Thrive Themes
  12. Unbounce
  13. Wishpond
  14. Wix
  15. WordPress


Are there any free Leadpage alternatives?


These Leadpage alternatives offer free plans:


  1. Balloonary
  2. Carrd
  3. ConvertKit
  4. ConvertFlow
  5. Elementor
  6. Grapedrop
  7. Launchrock
  8. Landbot
  9. Landen
  10. Google Sites
  11. Mailchimp
  12. Mailerlite
  13. Ominsend
  14. ReadyMag
  15. Site123
  16. Strikingly
  17. Ucraft
  18. Wix
  19. Webflow
  20. Weebly
  21. Webnode

Is Leadpages worth it as a landing page builder?


Leadpages is one of the least expensive of the top landing page builders for startups. 


Unbounce, Instapage, and ClickFunnels will charge you $80 to $250 per month. Leadpages offers their Standard plan at $25 per month paid annually. Or $37 per month paid monthly.


I’ve found Leadpages drag-and-drop builder a good tool if you have no experience creating landing pages.

Where Leadpages shines compared to their competitors is when you want to scale landing pages for SEO campaigns. 


The best way to find out if LeadPages is right for you is to start with their 14-day free trial. You’ll get a better sense if it’s right for you by using the tool for yourself.

Jason Quey

I am the CEO and Founder of Growth Ramp. I enjoy serving early-stage startups to get them 1,000 customers in a year.

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