Latest Marketing Articles

What is The Framing Effect? How Does The Framing Effect Apply to Marketing?

Definition: People react differently to a choice if it’s presented as a loss or as a gain. A loss is believed to be more significant than an equivalent gain. Likewise, people have a preference to a sure gain over a possible gain, and a preference to a possible loss over a sure loss. Framing Effect….

What is The Framing Effect? How Does The Framing Effect Apply to Marketing?
This Dastardly Email Outreach Program Put Us in the Top 25th Percentile of All Marketers. Here’s How to Beat Us at Our Own Game.

This Dastardly Email Outreach Program Put Us in the Top 25th Percentile of All Marketers. Here’s How to Beat Us at Our Own Game.

Posted in Outreach, SEO

With the right email, you can make all kinds of magic happen for your business. Do you want to get traffic, links, and sales? Send an email. Do you want to create a customer-first marketing strategy that lowers customer acquisition costs? Send an email. Do you want to find the best investors for your Series A?….

Understanding Your Email Outreach Goals and Objectives

Posted in Outreach, SEO

This is a series on how we create email outreach programs that get 20-40% reply rates. You can check out all our articles on email outreach here. Or if you want this entire series in one pdf, you can subscribe to the Growth Ramp blog and download a free copy by clicking here. Before you start….

Understanding Your Email Outreach Goals and Objectives
Email Outreach Leads: A Simple Rule to Increase Response Rates

Email Outreach Leads: A Simple Rule to Increase Response Rates

Posted in Outreach, SEO

This is a series on how we create email outreach programs that get 20-40% reply rates. Before choosing your leads, you need to understand your goals and objectives. You can check out all our articles on email outreach here. Or if you want this entire series in one pdf, you can subscribe to the Growth Ramp….

How to Find Someone’s Email Address by Name

Posted in Outreach, SEO

This is a series on how we create email outreach programs that get 20-40% reply rates. If you want to know how to source the right leads to get higher reply rates, click here. You can check out all our articles on email outreach here. Or if you want this entire series in one pdf, you….

How to Find Someone’s Email Address by Name
Email Sequence Templates: 5 Principles That Gets More Traffic, Links, and Sales

Email Sequence Templates: 5 Principles That Gets More Traffic, Links, and Sales

Posted in Outreach, SEO

This is a series on how we create email outreach programs that get 20-40% reply rates. If you want to know how to find someone’s email address, click here. You can check out all our articles on email outreach here. Or if you want this entire series in one pdf, you can subscribe to the Growth….

This Guest Post Email Template Gets a 30-40% Reply Rate

Bonus: Want a list of places to guest post? We’ve got a list, and no email required to access. All we ask is you read this article before blindly pitching them so you don’t damage your reputation and brand. Here’s a list of over 2,100 sites you can guest post on. This is a series on how….

This Guest Post Email Template Gets a 30-40% Reply Rate
How to Do Personal Email Outreach at Scale

How to Do Personal Email Outreach at Scale

Posted in Outreach, SEO

This is a series on how we create email outreach programs that get 20-40% reply rates. If you want to know how to build an email sequence, click here. You can check out all our articles on email outreach here.  Or if you want this entire series in one pdf, you can subscribe to the Growth….

What is Misinformation Effect? How Does Misinformation Effect Apply to Marketing?

Definition: The misinformation effect happens when a person’s memory becomes less accurate due to information that happens after the event. What Factors Influence The Misinformation Effect? Time Individuals may not be actively rehearsing the details of a given event after encoding. The longer the delay between the presentation of the original event and post-event information,….

What is Misinformation Effect? How Does Misinformation Effect Apply to Marketing?
What is Rosy Retrospection? How Does Rosy Retrospection Apply to Marketing?

What is Rosy Retrospection? How Does Rosy Retrospection Apply to Marketing?

Also Known As: memoria praeteritorum bonorum, rose-colored glasses Definition: Rosy retrospection occurs when people view the past disproportionately more positive than they do the present. Although rosy retrospection is a cognitive bias, and distorts a person’s view of reality to some extent, some people theorize that it may in part serve a useful purpose in increasing….