What is Selective Retention? How Does Selective Retention Apply to Marketing?

Definition: Selective retention is a bias where people are more likely to remember messages that closely related to their interests, values, and beliefs than those that are contrary to their values and beliefs. Selective Retention Examples: A person may gradually reflect more positively on their time at school as they grow older A consumer might….

What is Selective Retention? How Does Selective Retention Apply to Marketing?
What is Egocentric Bias? How Does Egocentric Bias Apply to Marketing?

What is Egocentric Bias? How Does Egocentric Bias Apply to Marketing?

Definition: Egocentric bias happens when you rely too heavily on your own perceptective than is true of reality. What Causes Egocentric Bias? The causes and motivations for egocentric bias were investigated in a 1983 journal entry by Brian Mullen of Murray State University. Inspired by the study by Ross et al. demonstrating the false consensus….

What is Hyperbolic Discounting? How Does Hyperbolic Discounting Apply to Marketing?

Definition: Hyperbolic discounting happens when people show a preference for a reward that arrives sooner rather than later. According to hyperbolic discounting, valuations fall relatively rapidly for earlier delay periods (as in, from now to one week), but then fall more slowly for longer delay periods (for instance, more than a few days). For example,….

What is Hyperbolic Discounting? How Does Hyperbolic Discounting Apply to Marketing?
What is Subliminal Perception? How Does Subliminal Perception Apply to Marketing?

What is Subliminal Perception? How Does Subliminal Perception Apply to Marketing?

Also Known As: Subliminal stimuli, subliminal messaging, subliminal advertising Definition: Subliminal perception is any information you receive from your senses that you are not consciously aware of happening. How Effective is Subliminal Advertising? Applications of subliminal stimuli often base themselves on the persuasiveness of the message. Importantly, research on action priming has shown that subliminal stimuli….

What is the Halo Effect? How Does the Halo Effect Apply to Marketing?

Definition: The halo effect happens when a customer makes a judgment about a person, business, or product which makes a positive impression on them. This causes them to see other characteristics of that person, business, or product in a positive light as well (i.e. the halo), even if they do not know if this is….

What is the Halo Effect? How Does the Halo Effect Apply to Marketing?