Author: Jim Collins
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Jim Collins is a master at combining business research with simplified storytelling. In Good to Great, Collins argues that good is the enemy of greatness. But what caused companies to go from good to great, while others lagged behind? Collins and his team sought the answer by studying 28 companies to find what the best shared in common, and what the comparison companies were missing.
Here are the characteristics that the 11 successful companies shared (and outperformed the market 3.4x to 18.5x), that the comparison companies lacked:
Overall, it’s an excellent book I find myself coming back to as I gain more experience as an entrepreneur. At times it feels like Collins might have a hindsight bias, or seeing things in a better light looking backward.
But much of these principles you here other successful co-founders and CEOs say too. Here’s the main six topics good to great companies focus on: