A 12-Day Product Marketing EMAIL Course
for early-stage Startups

If the purpose of a business is to serve the customer, wouldn’t it make sense to, you know, talk to your customers? This is why it's important to get VOC data.

In this lesson, you’ll learn:

• What is the voice of the customer?
• Why should you consider investing in a voice of the customer program?
• What is Growth Ramp’s 9-step process for capturing the voice of the customer data?

It's easier to get more customers than it is to increase satisfaction. And if the right customers feel satisfied, they will bring more customers.

To do this, you will want to create a customer persona to represent the customers you serve.

In this lesson, you’ll learn:

• What are customer personas?
• Why are customer personas important for marketing?
• How do you create a customer persona? And how detailed should customer personas be?
• How do you develop customer personas for a startup without existing customers?

Getting competitor intelligence will give you a clear understanding of where you stand in the market, and what you need to do to win new loyal customers.

In this lesson, you’ll learn:

• What is competitive intelligence?
• What are the best methods for gaining competitive intelligence?
• How should you deal with my startup's competitors?
• How to do a brand analysis to better position your brand
• 3 brand positioning statement examples for your inspiration.

Do you want to become first to your customer’s mind when they have a problem you can solve? If so, then you will want to fine-tune your brand messaging.

In this lesson, you’ll learn:

• What is the secret of creating powerful brand messaging?
• Growth Ramp’s 6-step process for creating a brand messaging framework.
• 4 examples of brand messaging done right.

Do you find it difficult to rise above the noise? Here’s the brand positioning strategy I use to increase conversions.

In this lesson, you’ll learn:

• What is brand positioning?
• Brand positioning strategies to dominate your market
• How to create a magnetic brand positioning statement in 4 simple steps

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With nothing more than 200 pairs of shoes and a strong value proposition, Blake Mycoskie began to pitch journalists. To his surprise, Mycoskie generated $88,000 in orders over the weekend.

In this lesson, you’ll learn:

• What is a value proposition?
• What are the warning signs that I have a weak value proposition?
• How to write a powerful, unique value prop statement in 5 steps.

What is it that customers want from you that is unique and nigh impossible for competitors to steal? In short, a USP.

In this lesson, you’ll learn:

• What is a unique selling proposition (USP)?
• Why is a USP important to brand positioning?
• What’s the difference between a value proposition and USP?
• Three examples of businesses effectively using USPs.

Smart cofounders know the best way to design a product and pricing strategy is around the customer’s needs and values. That includes everything from revenue models to pricing psychology.

In this lesson, you’ll learn:

• What are the most successful revenue models?
• 5 questions for choosing the right revenue model
• What pricing tactics is best to use for a new product?
• What is pricing psychology? Are there "magic numbers" in pricing psychology that result in more sales?

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While a great team is important for success, it cannot replace a great product serving a growing market.

In this lesson, you’ll learn:

• What is product-market fit?
• What are the key indicators of product-market fit?
• What are good ways to test product-market fit?
• How do I find product-market fit?

While a great team is important for success, it cannot replace a great product serving a growing market.

In this lesson, you’ll learn:

• What is product-market fit?
• What are the key indicators of product-market fit?
• What are good ways to test product-market fit?
• How do I find product-market fit?

The marketing strategy you use after product-market fit is often different than before you hit product-market fit.

So what should a founder like you do before you reach product-market fit? Invest in a go-to-market strategy.

In this lesson, you’ll learn:

• What’s a go-to-market strategy?
• What should you include in a go-to-market strategy?
• What are the steps to develop a go-to market strategy?
• What customers acquisition channels are best for your startup?
• How many customers do you want to prove the marketing channel is worth scaling?
• How much money and how much time will you invest in each acquisition channel?

Coke vs Pepsi. Mac vs PC. McDonald’s vs Burger King. These are some of the biggest brand battles in history. And we know about these battles in part due to comparative advertising.

In this lesson, you’ll learn:

• What is comparative advertising?
• Why should you consider using comparative advertising with content marketing?
• When doing comparative advertising, what matters most to potential customers?
• What keyword phrases can you use to get more search traffic from google?