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Here is the course outline:
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Luke Neely, ex-Senior Content Strategist at Market Muse
Before taking this email course, I thought I had a decent amount of knowledge in product marketing, but I was proven wrong by the first email.
After going through this course, I can see how this info would help early-stage founders reduce their odds of failure and get 1,000 customers in a year. There are so many 'next level' detailed guides in here, I found myself often coming back and re-reading each email! There have been quite a few light bulb moments how I want to implement this.
Jason is generous to give away all this information for free. If I were you, I'd sign up to this free course now before he comes to his senses and takes it all down.
If the purpose of a business is to serve the customer, wouldn’t it make sense to, you know, talk to your customers? This is why it's important to get VOC data.
In this lesson, you’ll learn:
It's easier to get more customers than it is to increase satisfaction. And if the right customers feel satisfied, they will bring more customers.
To do this, you will want to create a customer persona to represent the customers you serve.
In this lesson, you’ll learn:
Getting competitor intelligence will give you a clear understanding of where you stand in the market, and what you need to do to win new loyal customers.
In this lesson, you’ll learn:
Do you want to become first to your customer’s mind when they have a problem you can solve? If so, then you will want to fine-tune your brand messaging.
In this lesson, you’ll learn:
Do you find it difficult to rise above the noise? Here’s the brand positioning strategy I use to increase conversions.
In this lesson, you’ll learn:
With nothing more than 200 pairs of shoes and a strong value proposition, Blake Mycoskie began to pitch journalists. To his surprise, Mycoskie generated $88,000 in orders over the weekend.
In this lesson, you’ll learn:
What is it that customers want from you that is unique and nigh impossible for competitors to steal? In short, a USP.
In this lesson, you’ll learn:
Smart cofounders know the best way to design a product and pricing strategy is around the customer’s needs and values. That includes everything from revenue models to pricing psychology.
In this lesson, you’ll learn:
While a great team is important for success, it cannot replace a great product serving a growing market.
In this lesson, you’ll learn:
While a great team is important for success, it cannot replace a great product serving a growing market.
In this lesson, you’ll learn:
The marketing strategy you use after product-market fit is often different than before you hit product-market fit.
So what should a founder like you do before you reach product-market fit? Invest in a go-to-market strategy.
In this lesson, you’ll learn:
Coke vs Pepsi. Mac vs PC. McDonald’s vs Burger King. These are some of the biggest brand battles in history. And we know about these battles in part due to comparative advertising.
In this lesson, you’ll learn:
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Growth Ramp helps SaaS startups get an extra 1,000 customers.
Get the marketing strategy you need to scale growth faster.
Know where to best invest your time and money to give you the highest ROI.
Partner with a product marketing agency that cares about the success of your product almost more than you do.