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A 12-Day Product Marketing EMAIL Course
for early-stage ENTREPRENEURS

Want to Learn The Product Marketing Principles We Used to Double Decibite’s ARR in 6 Months?

Get the Training To Find a Cost-Effective Way to Acquire New Customers.

What Will You Learn?

Here is the course outline:

  1. Voice of the Customer: Why Voice of the Customer (VOC) Data Can Lead to 9.8X YoY Growth
  2. Customer Personas: Creating Customer Personas You'll Use (And Profit From)
  3. Competitive Intelligence: How to Differentiate from Competitors
  4. Brand Messaging: How to Create Messaging Which Lifts Revenue
  5. Brand Positioning: Brand Positioning for Startups
  6. Value Propositions: How to Create Value Propositions That Lifts Sales
  7. Unique Selling Proposition: How a Unique Selling Proposition (USP) Helped GEICO, Fedex, and Domino’s Rise as Market Leaders
  8. Pricing Strategy: How to Precisely Price Your Product
  9. Product-Market Fit: How to Find Product-Market Fit to Accelerate Word of Mouth
  10. Go-To-Market Strategy: What a Go-To-Market Strategy for Startups Should Look Like
  11. Comparative Advertising: Applying the Art of War to Content Marketing
  12. Product Keywords: How to Find Powerful Product Keywords That Convert: Tried and True Tactics to Get Your First Customers Using SEO

Here's a Preview of What You'll Learn in Each Lesson...

DAY ONE

Why Voice of the Customer (VOC) Data Can Lead to 9.8X YoY Growth

VOICE OF THE CUSTOMER

If the purpose of a business is to serve the customer, wouldn’t it make sense to, you know, talk to your customers? This is why it's important to get VOC data.

In this lesson, you’ll learn:

  • What is the voice of the customer?
  • Why should you consider investing in a voice of the customer program?
  • What is Growth Ramp’s 9-step process for capturing the voice of the customer data?
DAY TWO

Creating Customer Personas You'll Use (And Profit From)

CUSTOMER PERSONAS

It's easier to get more customers than it is to increase satisfaction. And if the right customers feel satisfied, they will bring more customers.

To do this, you will want to create a customer persona to represent the customers you serve.

In this lesson, you’ll learn:

  • What are customer personas?
  • Why are customer personas important for marketing?
  • How do you create a customer persona? And how detailed should customer personas be?
  • How do you develop customer personas for a startup without existing customers?
DAY THREE

How to Differentiate from Competitors

COMPETITIVE INTELLIGENCE

Getting competitor intelligence will give you a clear understanding of where you stand in the market, and what you need to do to win new loyal customers.

In this lesson, you’ll learn:

  • What is competitive intelligence?
  • What are the best methods for gaining competitive intelligence?
  • How should you deal with my startup's competitors?
  • How to do a brand analysis to better position your brand
  • 3 brand positioning statement examples for your inspiration.
DAY FOUR

How to Create Messaging Which Lifts Revenue

BRAND MESSAGING

Do you want to become first to your customer’s mind when they have a problem you can solve? If so, then you will want to fine-tune your brand messaging.

In this lesson, you’ll learn:

  • What is the secret of creating powerful brand messaging?
  • Growth Ramp’s 6-step process for creating a brand messaging framework.
  • 4 examples of brand messaging done right.
DAY FIVE

Brand Positioning for Startups

BRAND POSITIONING

Do you find it difficult to rise above the noise? Here’s the brand positioning strategy I use to increase conversions.

In this lesson, you’ll learn:

  • What is brand positioning?
  • Brand positioning strategies to dominate your market
  • How to create a magnetic brand positioning statement in 4 simple steps

DAY SIX

How to Create Value Propositions That Lifts Sales

VALUE PROPOSITIONS

With nothing more than 200 pairs of shoes and a strong value proposition, Blake Mycoskie began to pitch journalists. To his surprise, Mycoskie generated $88,000 in orders over the weekend.

In this lesson, you’ll learn:

  • What is a value proposition?
  • What are the warning signs that I have a weak value proposition?
  • How to write a powerful, unique value prop statement in 5 steps.
DAY SEVEN

How a Unique Selling Proposition (USP) Helped GEICO, Fedex, and Domino’s Rise as Market Leaders

UNIQUE SELLING PROPOSITION

What is it that customers want from you that is unique and nigh impossible for competitors to steal? In short, a USP.

In this lesson, you’ll learn:

  • What is a unique selling proposition (USP)?
  • Why is a USP important to brand positioning?
  • What’s the difference between a value proposition and USP?
  • Three examples of businesses effectively using USPs.
DAY EIGHT

Pricing Strategy: How to Precisely Price Your Product

PRICING STRATEGY

Smart cofounders know the best way to design a product and pricing strategy is around the customer’s needs and values. That includes everything from revenue models to pricing psychology.

In this lesson, you’ll learn:

  • What are the most successful revenue models?
  • 5 questions for choosing the right revenue model
  • What pricing tactics is best to use for a new product?
  • What is pricing psychology? Are there "magic numbers" in pricing psychology that result in more sales?

DAY NINE

How to Find Product-Market Fit to Accelerate Word of Mouth

PRODUCT-MARKET FIT

While a great team is important for success, it cannot replace a great product serving a growing market.

In this lesson, you’ll learn:

  • What is product-market fit?
  • What are the key indicators of product-market fit?
  • What are good ways to test product-market fit?
  • How do I find product-market fit?
DAY TEN

How to Find Product-Market Fit to Accelerate Word of Mouth

PRODUCT-MARKET FIT

While a great team is important for success, it cannot replace a great product serving a growing market.

In this lesson, you’ll learn:

  • What is product-market fit?
  • What are the key indicators of product-market fit?
  • What are good ways to test product-market fit?
  • How do I find product-market fit?
DAY ELEVEN

What a Go-To-Market Strategy for Startups Should Look Like

GO-TO-MARKET STRATEGY

The marketing strategy you use after product-market fit is often different than before you hit product-market fit.

So what should a founder like you do before you reach product-market fit? Invest in a go-to-market strategy.

In this lesson, you’ll learn:

  • What’s a go-to-market strategy?
  • What should you include in a go-to-market strategy?
  • What are the steps to develop a go-to market strategy?
  • What customers acquisition channels are best for your startup?
  • How many customers do you want to prove the marketing channel is worth scaling?
  • How much money and how much time will you invest in each acquisition channel?
DAY TWELVE

Comparative Advertising: Applying the Art of War to Content Marketing

COMPARATIVE ADVERTISING

Coke vs Pepsi. Mac vs PC. McDonald’s vs Burger King. These are some of the biggest brand battles in history. And we know about these battles in part due to comparative advertising.

In this lesson, you’ll learn:

  • What is comparative advertising?
  • Why should you consider using comparative advertising with content marketing?
  • When doing comparative advertising, what matters most to potential customers?
  • What keyword phrases can you use to get more search traffic from google?

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Meet Your Instructor

Jason Quey, CEO and Founder of Growth Ramp
Hey, I’m Jason. I’m a product marketing practitioner who is on a mission to help 1,000 entrepreneurs on their journey from idea to scale.

I’ve made money for clients like:
I’ve been interviewed for articles on:
My advice has been referenced in:
And now I’m breaking down the principles behind the success of companies like these to help you from idea to scale.