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A 10-Day Product Validation EMAIL Course
for early-stage ENTREPRENEURS

Want to Learn The Product Validation Principles We Use to Pre-Sell A Product Before Building it?

Get the Training To Go From Idea to Scale.

What Will You Learn?

Here is the course outline:

  1. Customer Discovery Interviews: A Secret of Successful Startups
  2. Business Validation: How to Presell a Product Before You Launch
  3. Customer Validation: The Art of Finding the Perfect Customer
  4. Pricing Strategy: How to Precisely Price Your Product
  5. Customer Personas: Creating Personas You'll Use (And Profit From)
  6. Competitive Intelligence: How to Deal with Startup Competitors
  7. Positioning Strategy: Why Brand Messaging Makes or Breaks Startups
  8. Go-To-Market Strategy: What a Go-To-Market Strategy for Startups Should Look Like
  9. Consumer Psychology: Undeniably Understand Your Customer's Needs
  10. Product-Market Fit: How to Find Product-Market Fit to Accelerate Word of Mouth

Here's a Preview of What You'll Learn in Each Lesson...

DAY ONE

Customer Discovery Interviews: A Secret of Successful Startups

customer discovery interviews

There are many unknowns when you start a startup. To get answers to your questions, talk to your customers by using customer discovery interviews.

In this lesson, you’ll learn:

  • What is customer discovery?
  • What’s the best cold calling script you’ve found success with when setting up customer interviews?
  • With customer interviews, how do you justify the results, even though there is no statistical evidence?
  • How do you find people to do customer discovery interviews?
  • What are some good ways to conduct customer discovery interviews?
  • When entering a developed market, is it still necessary to do customer discovery interviews?
DAY TWO

Business Validation: How to Presell a Product Before You Launch

business validation

If you aren’t validating your business model, then you’re wasting time and money. Here's how to validate your business by pre-selling your product.

In this lesson, you’ll learn:

  • What are the best ways to validate a startup idea?
  • How do you validate a business idea? And what do I need to know about validating business ideas?
  • How do I create a pre-order landing page?
  • How do I sell pre-orders?
  • Do I have to pre-sell my product to validate my business model?
DAY THREE

Customer Validation: The Art of Finding the Perfect Customer

customer validation

During customer validation, you'll show potential customers a solution to the problem you found during customer discovery to find a scalable business model.

In this lesson, you’ll learn:

  • What is customer validation?
  • What questions should I ask when getting customer validation feedback?
  • What method should I use to determine a customer’s willingness to pay for my product?
  • How do I create a price sensitivity analysis to find the optimal price point?
DAY FOUR

Pricing Models: How to Precisely Price Your Product

pricing strategy

Smart founders know the best way to design a product and pricing strategy is around the customer’s needs and values. Here's how they do it...

In this lesson, you’ll learn:

  • What is the best way to design a pricing strategy?
  • What are the most successful revenue models?
  • What should be my pricing strategy?
  • What pricing tactics is best to use for a new product?
  • What is pricing psychology? Are there "magic numbers" in pricing psychology that result in more sales?
DAY FIVE

Persona Segmentation: Creating Personas You'll Use (And Profit From)

customer personas

80% of customer persona facts are made up. But here's a simple process to create customer personas you will use and profit from.

In this lesson, you’ll learn:

  • What are customer personas?
  • Why are customer personas important for marketing?
  • How do I create a customer persona? And how detailed should customer personas be?

DAY SIX

Competitor Intelligence: How to Deal with Competitors

competitive Intelligence

Your startup doesn't exist in a vacuum. There's competitors everywhere. To increase sales, you need competitive intelligence to differentiate your startup.

In this lesson, you’ll learn:

  • What is competitive intelligence?
  • What are the best methods for gaining competitive intelligence?
  • How should I deal with my startup's competitors?
  • How do I perform a competitive analysis?
  • What are some sources of competitive intelligence?
DAY SEVEN

Strategic Positioning: Why Your Positioning Strategy Matters to Growth

positioning strategy

Some believe all you need is a great product. So why do inferior products outsell the competition? Because positioning is about being different, not better.

In this lesson, you’ll learn:

  • What is the goal of positioning? And why is positioning important?
  • Why do market positioning strategies fail?
  • What’s an effective position strategy for my brand?
  • How should I develop my positioning strategy and brand messaging?
  • How do I create an effective positioning statement?
  • What are some great positioning examples of brand messaging done right?
DAY EIGHT

What a Go-To-Market Strategy for Startups Should Look Like

go-to-market strategy

Getting customers before product-market fit is like pouring water in a leaky bucket. But no growth won't help. This is why you need a go-to-market strategy.

In this lesson, you’ll learn:

  • What’s a go-to-market strategy?
  • What should I include in a go-to-market strategy?
  • What are the steps to develop a go-to-market strategy?
DAY NINE

Consumer Psychology: Undeniably Understand Your Customer's Needs

consumer psychology

Is it possible to predict who will click and why people buy? With consumer psychology, you will learn what turns passive readers into loyal customers.

In this lesson, you’ll learn:

  • What is consumer psychology?
  • Why is it important to knowing your customer?
  • What do I need to know about my customer’s mindset?
  • How do I use the five customer mindsets to increase sales?
  • How do I identify and understand my customer needs and expectations?
  • How do I use consumer psychology to change a customer’s behavior?
  • What factors influence consumer behavior the most?
DAY TEN

How to Find Product-Market Fit to Accelerate Word of Mouth

PRODUCT MARKET FIT

Without product-market fit, you won't get word-of-mouth. So how do you achieve product-market fit? Learn how they do it with this step-by-step guide.

In this lesson, you’ll learn:

  • What is product-market fit?
  • What are the key indicators of product-market fit?
  • What are good ways to test product-market fit?
  • How do I find product-market fit?

Get the product validation email course by subscribing below...

Meet Your Instructor

Jason Quey, CEO and Founder of Growth Ramp
Hey, I’m Jason. I’m a product marketing practitioner who is on a mission to help 1,000 entrepreneurs on their journey from idea to scale.

I’ve made money for clients like:
I’ve been interviewed for articles on:
My advice has been referenced in:
And now I’m breaking down the principles behind the success of companies like these to help you from idea to scale.