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A 10-Day Product Validation EMAIL Course
for early-stage ENTREPRENEURS

Want to Learn The Product Validation Principles We Use to Pre-Sell A Product Before Building it?

Get the Training To Go From Idea to Scale.

What Will You Learn?

Here is the course outline:

  1. Customer Discovery Interviews: A Secret of Successful Startups
  2. Business Validation: How to Presell a Product Before You Launch
  3. Customer Validation: The Art of Finding the Perfect Customer
  4. Pricing Strategy: How to Precisely Price Your Product
  5. Customer Personas: Creating Personas You'll Use (And Profit From)
  6. Competitive Intelligence: How to Deal with Startup Competitors
  7. Positioning Strategy: Why Brand Messaging Makes or Breaks Startups
  8. Go-To-Market Strategy: What a Go-To-Market Strategy for Startups Should Look Like
  9. Consumer Psychology: Undeniably Understand Your Customer's Needs
  10. Product-Market Fit: How to Find Product-Market Fit to Accelerate Word of Mouth

Here's a Preview of What You'll Learn in Each Lesson...


Why Voice of the Customer (VOC) Data Can Lead to 9.8X YoY Growth


If the purpose of a business is to serve the customer, wouldn’t it make sense to, you know, talk to your customers? This is why it's important to get VOC data.

In this lesson, you’ll learn:

  • What is the voice of the customer?
  • Why should you consider investing in a voice of the customer program?
  • What is Growth Ramp’s 9-step process for capturing the voice of the customer data?

Creating Customer Personas You'll Use (And Profit From)


It's easier to get more customers than it is to increase satisfaction. And if the right customers feel satisfied, they will bring more customers.

To do this, you will want to create a customer persona to represent the customers you serve.

In this lesson, you’ll learn:

  • What are customer personas?
  • Why are customer personas important for marketing?
  • How do you create a customer persona? And how detailed should customer personas be?
  • How do you develop customer personas for a startup without existing customers?

How to Differentiate from Competitors


Getting competitor intelligence will give you a clear understanding of where you stand in the market, and what you need to do to win new loyal customers.

In this lesson, you’ll learn:

  • What is competitive intelligence?
  • What are the best methods for gaining competitive intelligence?
  • How should you deal with my startup's competitors?
  • How to do a brand analysis to better position your brand
  • 3 brand positioning statement examples for your inspiration.

How to Create Messaging Which Lifts Revenue


Do you want to become first to your customer’s mind when they have a problem you can solve? If so, then you will want to fine-tune your brand messaging.

In this lesson, you’ll learn:

  • What is the secret of creating powerful brand messaging?
  • Growth Ramp’s 6-step process for creating a brand messaging framework.
  • 4 examples of brand messaging done right.

Brand Positioning for Startups


Do you find it difficult to rise above the noise? Here’s the brand positioning strategy I use to increase conversions.

In this lesson, you’ll learn:

  • What is brand positioning?
  • Brand positioning strategies to dominate your market
  • How to create a magnetic brand positioning statement in 4 simple steps


How to Create Value Propositions That Lifts Sales


With nothing more than 200 pairs of shoes and a strong value proposition, Blake Mycoskie began to pitch journalists. To his surprise, Mycoskie generated $88,000 in orders over the weekend.

In this lesson, you’ll learn:

  • What is a value proposition?
  • What are the warning signs that I have a weak value proposition?
  • How to write a powerful, unique value prop statement in 5 steps.

How a Unique Selling Proposition (USP) Helped GEICO, Fedex, and Domino’s Rise as Market Leaders


What is it that customers want from you that is unique and nigh impossible for competitors to steal? In short, a USP.

In this lesson, you’ll learn:

  • What is a unique selling proposition (USP)?
  • Why is a USP important to brand positioning?
  • What’s the difference between a value proposition and USP?
  • Three examples of businesses effectively using USPs.

How to Learn Your Customers' Willingness to Pay Range


Are you underpricing your product? This article will give you a simple, data-driven approach to figure out your price point.

In this lesson, you’ll learn:

  • What method should you use to determine a customer’s willingness to pay for my product?
  • How do you create a price sensitivity analysis to find the optimal price point?

Pricing Strategy: How to Precisely Price Your Product


Smart cofounders know the best way to design a product and pricing strategy is around the customer’s needs and values. That includes everything from revenue models to pricing psychology.

In this lesson, you’ll learn:

  • What are the most successful revenue models?
  • 5 questions for choosing the right revenue model
  • What pricing tactics is best to use for a new product?
  • What is pricing psychology? Are there "magic numbers" in pricing psychology that result in more sales?

How to Find Product-Market Fit to Accelerate Word of Mouth


While a great team is important for success, it cannot replace a great product serving a growing market.

In this lesson, you’ll learn:

  • What is product-market fit?
  • What are the key indicators of product-market fit?
  • What are good ways to test product-market fit?
  • How do I find product-market fit?

12 Core Marketing Channels to Get Your First 1,000 Customers


If you want to get more customers, it’s helpful to understand each marketing channel. And not only should you know how a marketing channel works, but why it works.

In this lesson, you’ll learn:

  • What are the different marketing channels available to grow your business? 
  • Examples of each marketing channel in action.
  • What are the different types of marketing channels?
  • ‍How you can find the best marketing channel strategy to reach your customers?

Comparative Advertising: Applying the Art of War to Content Marketing


Coke vs Pepsi. Mac vs PC. McDonald’s vs Burger King. These are some of the biggest brand battles in history. And we know about these battles in part due to comparative advertising.

In this lesson, you’ll learn:

  • What is comparative advertising?
  • Why should you consider using comparative advertising with content marketing?
  • When doing comparative advertising, what matters most to potential customers?
  • What keyword phrases can you use to get more search traffic from google?

How to Find Powerful Product Keywords That Convert: Tried and True Tactics to Get Your First Customers Using SEO


It doesn’t matter if you have a physical product or a software tool. Targeting product keyword phrases will help you get more customers at scale.

In this lesson, you’ll learn:

  • Why focus on product keywords
  • How to find product keywords from customer interviews
  • How to find product keywords from competitors
  • How to find high commercial intent product keywords

What a Go-To-Market Strategy for Startups Should Look Like


The marketing strategy you use after product-market fit is often different than before you hit product-market fit.

So what should a founder like you do before you reach product-market fit? Invest in a go-to-market strategy.

In this lesson, you’ll learn:

  • What’s a go-to-market strategy?
  • What should you include in a go-to-market strategy?
  • What are the steps to develop a go-to market strategy?
  • What customers acquisition channels are best for your startup?
  • How many customers do you want to prove the marketing channel is worth scaling?
  • How much money and how much time will you invest in each acquisition channel?

Get this free Product Marketing Course by subscribing below...

Meet Your Instructor

Jason Quey, CEO and Founder of Growth Ramp
Hey, I’m Jason. I’m a product marketing practitioner who is on a mission to help 1,000 entrepreneurs on their journey from idea to scale.

I’ve made money for clients like:
I’ve been interviewed for articles on:
My advice has been referenced in:
And now I’m breaking down the principles behind the success of companies like these to help you from idea to scale.