A 10-Day Product Validation EMAIL Course
for early-stage Startups

There are many unknowns when you start a startup. To get answers to your questions, talk to your customers by using customer discovery interviews.

In this lesson, you’ll learn:

• What is customer discovery?
• What’s the best cold calling script you’ve found success with when setting up customer interviews?
• With customer interviews, how do you justify the results, even though there is no statistical evidence?
• How do you find people to do customer discovery interviews?
• What are some good ways to conduct customer discovery interviews?
• When entering a developed market, is it still necessary to do customer discovery interviews?

If you aren’t validating your business model, then you’re wasting time and money. Here's how to validate your business by pre-selling your product.

In this lesson, you’ll learn:

• What are the best ways to validate a startup idea?
• How do you validate a business idea? And what do I need to know about validating business ideas?
• How do I create a pre-order landing page?
• How do I sell pre-orders?
• Do I have to pre-sell my product to validate my business model?

During customer validation, you'll show potential customers a solution to the problem you found during customer discovery to find a scalable business model.

In this lesson, you’ll learn:

• What is customer validation?
• What questions should I ask when getting customer validation feedback?
• What method should I use to determine a customer’s willingness to pay for my product?
• How do I create a price sensitivity analysis to find the optimal price point?

Smart founders know the best way to design a product and pricing strategy is around the customer’s needs and values. Here's how they do it...

In this lesson, you’ll learn:

• What is the best way to design a pricing strategy?
• What are the most successful revenue models?
• What should be my pricing strategy?
• What pricing tactics is best to use for a new product?
• What is pricing psychology? Are there "magic numbers" in pricing psychology that result in more sales?

80% of customer persona facts are made up. But here's a simple process to create customer personas you will use and profit from.

In this lesson, you’ll learn:

• What are customer personas?
• Why are customer personas important for marketing?
• How do I create a customer persona? And how detailed should customer personas be?

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Your startup doesn't exist in a vacuum. There's competitors everywhere. To increase sales, you need competitive intelligence to differentiate your startup.

In this lesson, you’ll learn:

• What is competitive intelligence?
• What are the best methods for gaining competitive intelligence?
• How should I deal with my startup's competitors?
• How do I perform a competitive analysis?
• What are some sources of competitive intelligence?

Some believe all you need is a great product. So why do inferior products outsell the competition? Because positioning is about being different, not better.

In this lesson, you’ll learn:

• What is the goal of positioning? And why is positioning important?
• Why do market positioning strategies fail?
• What’s an effective position strategy for my brand?
• How should I develop my positioning strategy and brand messaging?
• How do I create an effective positioning statement?
• What are some great positioning examples of brand messaging done right?

Getting customers before product-market fit is like pouring water in a leaky bucket. But no growth won't help. This is why you need a go-to-market strategy.

In this lesson, you’ll learn:

• What’s a go-to-market strategy?
• What should I include in a go-to-market strategy?
• What are the steps to develop a go-to-market strategy?

Is it possible to predict who will click and why people buy? With consumer psychology, you will learn what turns passive readers into loyal customers.

In this lesson, you’ll learn:

• What is consumer psychology?
• Why is it important to knowing your customer?
• What do I need to know about my customer’s mindset?
• How do I use the five customer mindsets to increase sales?
• How do I identify and understand my customer needs and expectations?
• How do I use consumer psychology to change a customer’s behavior?
• What factors influence consumer behavior the most?

Without product-market fit, you won't get word-of-mouth. So how do you achieve product-market fit? Learn how they do it with this step-by-step guide.

In this lesson, you’ll learn:

• What is product-market fit?
• What are the key indicators of product-market fit?
• What are good ways to test product-market fit?
• How do I find product-market fit?