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A 10-Day Product Validation EMAIL Course
for early-stage ENTREPRENEURS

Want to Learn The Product Validation Principles We Use to Pre-Sell A Product Before Building it?

Get the Training To Go From Idea to Scale.

What Will You Learn?

Here is the course outline:

  1. Customer Discovery Interviews: A Secret of Successful Startups
  2. Business Validation: How to Presell a Product Before You Launch
  3. Customer Validation: The Art of Finding the Perfect Customer
  4. Pricing Strategy: How to Precisely Price Your Product
  5. Customer Personas: Creating Personas You'll Use (And Profit From)
  6. Competitive Intelligence: How to Deal with Startup Competitors
  7. Positioning Strategy: Why Brand Messaging Makes or Breaks Startups
  8. Go-To-Market Strategy: What a Go-To-Market Strategy for Startups Should Look Like
  9. Consumer Psychology: Undeniably Understand Your Customer's Needs
  10. Product-Market Fit: How to Find Product-Market Fit to Accelerate Word of Mouth

Here's a Preview of What You'll Learn in Each Lesson...

DAY ONE

Customer Discovery Interviews: A Secret of Successful Startups

customer discovery interviews

There are many unknowns when you start a startup. To get answers to your questions, talk to your customers by using customer discovery interviews.

In this lesson, you’ll learn:

  • What is customer discovery?
  • What’s the best cold calling script you’ve found success with when setting up customer interviews?
  • With customer interviews, how do you justify the results, even though there is no statistical evidence?
  • How do you find people to do customer discovery interviews?
  • What are some good ways to conduct customer discovery interviews?
  • When entering a developed market, is it still necessary to do customer discovery interviews?
DAY TWO

Creating Customer Personas You'll Use (And Profit From)

CUSTOMER PERSONAS

It's easier to get more customers than it is to increase satisfaction. And if the right customers feel satisfied, they will bring more customers.

To do this, you will want to create a customer persona to represent the customers you serve.

In this lesson, you’ll learn:

  • What are customer personas?
  • Why are customer personas important for marketing?
  • How do you create a customer persona? And how detailed should customer personas be?
  • How do you develop customer personas for a startup without existing customers?
DAY THREE

How to Differentiate from Competitors

COMPETITIVE INTELLIGENCE

Getting competitor intelligence will give you a clear understanding of where you stand in the market, and what you need to do to win new loyal customers.

In this lesson, you’ll learn:

  • What is competitive intelligence?
  • What are the best methods for gaining competitive intelligence?
  • How should you deal with my startup's competitors?
  • How to do a brand analysis to better position your brand
  • 3 brand positioning statement examples for your inspiration.
DAY FOUR

How to Create Messaging Which Lifts Revenue

BRAND MESSAGING

Do you want to become first to your customer’s mind when they have a problem you can solve? If so, then you will want to fine-tune your brand messaging.

In this lesson, you’ll learn:

  • What is the secret of creating powerful brand messaging?
  • Growth Ramp’s 6-step process for creating a brand messaging framework.
  • 4 examples of brand messaging done right.
DAY FIVE

Brand Positioning for Startups

BRAND POSITIONING

Do you find it difficult to rise above the noise? Here’s the brand positioning strategy I use to increase conversions.

In this lesson, you’ll learn:

  • What is brand positioning?
  • Brand positioning strategies to dominate your market
  • How to create a magnetic brand positioning statement in 4 simple steps

DAY SIX

How to Create Value Propositions That Lifts Sales

VALUE PROPOSITIONS

With nothing more than 200 pairs of shoes and a strong value proposition, Blake Mycoskie began to pitch journalists. To his surprise, Mycoskie generated $88,000 in orders over the weekend.

In this lesson, you’ll learn:

  • What is a value proposition?
  • What are the warning signs that I have a weak value proposition?
  • How to write a powerful, unique value prop statement in 5 steps.
DAY SEVEN

How a Unique Selling Proposition (USP) Helped GEICO, Fedex, and Domino’s Rise as Market Leaders

UNIQUE SELLING PROPOSITION

What is it that customers want from you that is unique and nigh impossible for competitors to steal? In short, a USP.

In this lesson, you’ll learn:

  • What is a unique selling proposition (USP)?
  • Why is a USP important to brand positioning?
  • What’s the difference between a value proposition and USP?
  • Three examples of businesses effectively using USPs.
DAY EIGHT

How to Learn Your Customers' Willingness to Pay Range

WILLINGNESS TO PAY

Are you underpricing your product? This article will give you a simple, data-driven approach to figure out your price point.

In this lesson, you’ll learn:

  • What method should you use to determine a customer’s willingness to pay for my product?
  • How do you create a price sensitivity analysis to find the optimal price point?
DAY NINE

Pricing Strategy: How to Precisely Price Your Product

VALUE PROPOSITIONS

Smart cofounders know the best way to design a product and pricing strategy is around the customer’s needs and values. That includes everything from revenue models to pricing psychology.

In this lesson, you’ll learn:

  • What are the most successful revenue models?
  • 5 questions for choosing the right revenue model
  • What pricing tactics is best to use for a new product?
  • What is pricing psychology? Are there "magic numbers" in pricing psychology that result in more sales?
DAY TEN

How to Find Product-Market Fit to Accelerate Word of Mouth

PRODUCT-MARKET FIT

While a great team is important for success, it cannot replace a great product serving a growing market.

In this lesson, you’ll learn:

  • What is product-market fit?
  • What are the key indicators of product-market fit?
  • What are good ways to test product-market fit?
  • How do I find product-market fit?
DAY ELEVEN

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MARKETING CHANNELS

If you want to get more customers, it’s helpful to understand each marketing channel. And not only should you know how a marketing channel works, but why it works.

In this lesson, you’ll learn:

  • What are the different marketing channels available to grow your business? 
  • Examples of each marketing channel in action.
  • What are the different types of marketing channels?
  • ‍How you can find the best marketing channel strategy to reach your customers?

Meet Your Instructor

Jason Quey, CEO and Founder of Growth Ramp
Hey, I’m Jason. I’m a product marketing practitioner who is on a mission to help 1,000 entrepreneurs on their journey from idea to scale.

I’ve made money for clients like:
I’ve been interviewed for articles on:
My advice has been referenced in:
And now I’m breaking down the principles behind the success of companies like these to help you from idea to scale.