The Product Marketing Book "Scaling Startups"

Jason Quey

Product marketing & growth practitioner at Growth Ramp

I've worked with companies like:

As well as early-stage startups too.

I helped my startup clients achieve remarkable results:

‍Pre-selling an offer that generated $2,700 in revenue, which eventually evolved into a mid six-figure business.
‍Raising inbound leads by 20%, with each lead carrying a lifetime value of $25,000 or more.
Successfully executing a price increase campaign, boosting ARR by 29%. They also did not lose a single customer.

Now, I am putting everything I know into my book, Scaling Startups.

My startup advise has been seen on:

Scaling Startups is an essential read for:

Companies with no customers & want their first 10-100 paying customers.

Companies with a handful of customers & want to scale their growth.

Founders wanting more insights on growth. You will be able to optimize your positioning, pricing, and go-to-market strategy.

Marketers seeking a more effective strategy, rather than chasing shiny marketing tactics without a clear focus.

Sales reps wanting a more automated sales process or who are tired of chasing unproductive leads.

Anyone aiming to pre-sell a product without wasting time & resources on an offer no one wants.

Anyone looking to establish their first scalable growth channel & convert traffic and leads into paying customers.

Inside the book, you'll learn how I do product marketing for startups:

The Art of Pre-Sales Mastery

How to Create a 10X Product & Make Money before Wasting a Ton of Resources

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Avoid the startup graveyard by validating customer demand through pre-orders.

In this chapter, I will show how I:

Pre-sold my services between $2,700 & $14,000 per month and turned it into a six-figure company.
Pre-sold an eCommerce product & scaled sales to a six-figure company the following year.
Pre-sold a SaaS for $3,306 before writing a single line of code.
Pre-sold two online courses for a total of $4,800.

...and you will see how you can do this too.

As you can see, pre-selling yields impressive results in many industries.

Positioning Strategy

Differentiating Your Offer & Optimize Your Messaging

Select your target market.
Master the principles of high-conversion copy
Differentiate your product to get faster growth.

Go-To-Market Strategy

Acquiring Customers & Getting Predictable Growth

Reduce risk & supercharge your campaigns with the right go-to-market strategy.
Target prospects effectively using the five stages of the buyer journey.
Structure your sales and marketing.
Select your growth channels.
Execute your strategy with advanced insights to increase your sales velocity.

Pricing Strategy

Creating a Data-Driven Pricing Plan That Maximizes Revenue

Discover the significance of a data-driven pricing strategy.
Conduct market research on customer value perception.
Choose the right monetization strategy for your startup
Communicate your strategy with revenue-driven messaging.

Market Research

Gaining Actionable Insights From Your Audience

Uncover the significance of knowing your target audience to get customers faster through market research.

Competitive Intelligence

Spying on Your Competitors for Fun & Profit

Access the power of competitive intelligence to gain an edge.

Identify competitors in your market, use three types of intel, & fuel your growth strategy while avoiding distractions.

My Story

How I Turned $0.50 into a 6-Figure Business (Almost by Accident)

Go behind the scenes as I reveal how I launched my first thriving business.

I'll show you how I made over $217,000 in revenue with a 40% profit margin and how you can apply these principles to your startup.

Resources, scripts, & templates that also come with your book:

60 day money-back guarantee, which starts after you receive the full book.

ChatGPT prompts to accelerate your journey to product-market fit.

Over 175 essential customers interview questions to optimize your growth strategy.

7-figure messaging checklist to enhance your messaging.

Price sensitivity analysis spreadsheet to see how pricing impacts demand.

Pricing strategy questionnaire to maximize your product's revenue.

Competitor positioning matrix to gain a competitive edge.

Comparison keywords grid to acquire customers faster for PPC & SEO

Complimentary updates

FAQs About Scaling Startups

What will I get when I pre-order today?

You will receive all the finished chapters, along with all related resources. The completed chapters include Pre-Sales Mastery, Positioning & Messaging Strategy, and Pricing Strategy.

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Can I pre-order the audiobook or physical book too?

Yes! Please let me know when I send you an email. The pre-order price is the same for any format.

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Why should I consider buying a digital, physical, or audiobook?‍

The digital book gives faster learning application with live links to all resources. The print edition enhances strategic insights & deep thinking. And the audiobook offers quick insights while on the move.

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When can I expect the book to be complete?‍

Two chapters are complete! I am sending each chapter as soon as it's ready with the goal to finish by the end of August. My goal is to complete a chapter every two weeks with a one-month buffer.

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When will the audiobook and physical book be available?‍

I plan on creating each after the digital book. I also recommend buying the digital book first as you'll get access sooner to the book and the additional resources.

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Questions? Contact me at jason@growthramp.io.

Ready to achieve product-market fit?

Buy Scaling Startups today to learn how startups get product-market fit

Pre-Order PDF & Audiobook

Retail price: $100‍

Pre-Order Digital PDF

Retail price: $50‍

Pre-Order Audiobook

Retail price: $50‍

"I didn't believe Jason at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more."

Johnathan Dane
Founder of Klientboost, a performance marketing agency

"I made my first project investment back in two months with a price increase campaign."

Brenden Mulligan
CEO of Podpage, a SaaS PLG website builder. Founder of LaunchKit (acquired by Google).

"Each article Growth Ramp worked on with us has performed 200-300% better than our other articles, on average."

Adam Connell
Founder of Blogging Wizard

Achieve product-market fit with my book, Scaling Startups

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