< growthramp.io

Accelerate and optimize your sales cycle with demand generation services

Get Growth Ramp's demand generation services to get 1,000 qualified leads in a year

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The world of SaaS startups is a competitive field.


After your product launches, you’re in the game. And your competitors will be gunning for you from all angles to take your opportunity from you.


If you are a SaaS startup founder, there’s no secret that your top priority should be to scale your growth faster.


It's time-consuming and hard without the right strategy.


Do you want to have a fighting chance to beat your competitors and get 1,000 customer leads in the next 12 months?


Then it's time to consider demand generation services.

Why is demand gen critical for SaaS startups to get 1,000 quality leads in a year?


There are several marketing channels a marketer can use to generate sales leads. 


But you can also spread yourself thin chasing every shiny marketing opportunity that comes your way. That’s why you want a tried-and-true approach to drive revenue.


This is where demand generation comes into play.


In simple terms, demand generation is the process of increasing demand for your product. More specifically, demand gen marketing usually means generating high-ticket sales leads.


The right demand generation services will help you learn:

  1. The optimal go-to-market strategy to scale your startup’s growth.
  2. Why your target audience buys your product.
  3. How to generate leads, both for high-touch demos and self-service sales.


Here’s how Growth Ramp does demand gen marketing to get you 1,000 customer leads in a year...

What’s Growth Ramp’s demand generation marketing strategy to help you get 1,000 customer leads in a year?


It’s elementary, my dear Watson.


What’s Growth Ramp’s demand generation marketing strategy to help you get 1,000 customer leads in a year?
Improving your traffic and conversions to get 1,000 leads in a year is simple for Sherlock, Watson, and Growth Ramp (1)

To get 1,000 leads in a year, the minimum effective dose is as simple as this equation:


“Traffic X Conversion Rate = 1,000 Leads.”


Let’s assume Growth Ramp’s traffic will get you an average conversion rate of 1.5%. 


To figure out how much traffic you need, you divide 1,000 by 1.5%. So (1,000 / 1.5% = 66,667 visitors).


That means you need 66,667 good, high-quality visitors. Let's round that up and say you need 67,000 visitors. 


To get 1,000 leads, you would need a little under 67,000 targeted visitors and a conversion rate of 1.5%.


And we're not talking about random traffic coming where just anywhere, but traffic that is already willing to buy. 


You need 67,000 good, targeted prospects. And we'll get them for you. 


In fact...


Growth Ramp guarantees you’ll get 67,000 targeted customer leads to your website in a year with our SEO + content strategy...


You don't want just any 67,000 visitors.


Any marketer or agency could dump thousands of dollars into advertising to get random, meaningless traffic. Eventually, you’ll get enough people to your website after spending a small fortune.


But you don’t want to hire a marketing agency that will waste your money shoveling your budget into an ad machine...


Growth Ramp guarantees you’ll get 67,000 targeted customer leads to your website in a year with our SEO + content strategy...
This is what happens when you hire the wrong B2B demand generation agency (2)

Instead, you want to work with Growth Ramp who will target 67,000 people who are most likely to buy today. 


We start by targeting people who are open to buying your product today. Once we’ve optimized and monetized this traffic for you, we’ll target the next stage of potential buyers. 


Then we keep targeting hot prospects until you get the traffic we guaranteed.


How does Growth Ramp get you a conversion rate of 1.5%? You need the right copywriting, positioning, and pricing strategy...


Creating great content that targets bottom-of-the-funnel prospects will improve your conversions. 


This by itself will increase your conversion rate faster than what other content agencies will do.


But there’s more Growth Ramp does to help you get 1,000 customer leads in a year.


First, Growth Ramp will optimize your copywriting and positioning.


Savvy copywriters and salesmen will tell you the 80/20 shortcut of conversion-driven messaging is to use your customer’s words. 


This is why Growth Ramp’s market research services start by talking to your customers. This helps us learn the messaging and language that will increase your conversion rate.


Talking to your customers will give us insights into how to position your startup to win leads when compared to your competitors.


Your customers will give the data to know what they like and dislike about your competitors. More importantly, we’ll learn why they chose you over your better-funded competitors.


Once we have this insight, we’ll create a unique sales proposition, or USP. 


How much can a USP speed up your growth? Consider these case studies. A USP helped:

  1. Anacin, a headache medicine for fast relief, increased their revenue in 18 months from $18 million to $54 million. Rosser Reeves, the man who identified the power of the USP, did this by running comparison ads with a USP. (3)
  2. GEICO experienced the fastest market share growth of all auto insurers from 2000-2018. (4)
  3. Domino’s growth outpaced Pizza Hut and Papa John’s growth from 2013-2018. (5)


After optimizing your positioning strategy by creating a USP, we’ll look at your pricing strategy.


Optimizing your pricing strategy will also help you improve your conversion rates.


Most SaaS founders guess the price of their product. The wrong price will reduce your conversion rate, increase churn, and decrease your customer lifetime value.


You likely know that pricing your product too high increases sales concerns. But if you price your product too low, you also increase your sales resistance. This is why you need accurate pricing research.


Imagine I were to sell you a Tesla for $1,000. 


What would you say to that offer? More than likely, “What’s wrong with the car?” Now I would need to justify the price to you. The same conversation happens in your prospect’s head when you price your product too low.


Furthermore, your pricing changes the customers you target. With the wrong price, it can increase your churn because the wrong customers will not have product-market fit.


Yes, a Rolex and a Timex both tell time. But the price changes who they target and why the customer bought their product. Think about it.


Timex customers who buy a Rolex to tell time will return it because it’s too expensive for the job they bought it for.


Rolex customers who buy a Timex to impress their customers will return it because it’s too cheap for their purposes.


In summary...


To get 67,000 visitors, you need the right go-to-market strategy to attract the right leads.


This will get you the quality traffic you need to get 1,000 customer leads in a year.


We guarantee that you will get this traffic.


To get a 1.5% conversion rate, you need to improve your messaging, positioning, and pricing strategy. This will help you turn more of your traffic into leads who’ll become paying customers.


Do you want to get 1,000 leads in a year? Then apply to hire Growth Ramp. We’ll do all that I described above, and more, to get you results fast.

How is Growth Ramp different from demand generation consultants and agencies offering demand generation services?


You’ve read about our unique sales proposition (USP) to get 1,000 customer leads in a year. To do this, we optimize and execute your positioning strategy, pricing strategy, and go-to-market strategy.


What you may not know is this:


Growth Ramp is the first marketing agency dedicated to helping early-stage founders get 1,000 customer leads in a year


Every service we offer at Growth Ramp will help you get 1,000 customer leads in a year. This allows us to deliver you results like what we achieved for these clients:

  1. Decibite: We doubled their recurring revenue in six months. 
  2. Klientboost: In three months, they got 20% more inbound leads worth $25,000 each.
  3. Podpage: They got their full investment back in two months with a price increase.


Growth Ramp is the first marketing agency dedicated to helping early-stage founders get 1,000 customer leads in a year
Growth Ramp is the first marketing agency dedicated to getting you 1,000 customer leads in a year (6)

Furthermore, few digital marketing agencies offer product marketing services for early-stage SaaS startups. 


By focusing on early-stage SaaS, Growth Ramp knows how to create a strategy that scales your growth and beats your competitors.


But it gets better...


We often beat other digital marketing agencies in five areas:


  1. Upgrading your speed of getting new, ongoing SEO traffic.
  2. Helping you beat the competition faster by strengthening your positioning strategy.
  3. Unlocking more lifetime value per customer by maximizing your pricing strategy.
  4. Increasing your conversions by enhancing your copywriting strategy.
  5. Enabling you to get faster conversions by optimizing your go-to-market strategy.


1. Upgrading the speed of getting new, ongoing SEO traffic


Most SEO and content marketing agencies say it takes 6-12 months to “start seeing results.” Our dialed-in SEO system will get you organic traffic in a week, even on a new website. 


And you can expect to get new customers in three months.


How do we compare to PPC and performance marketing agencies? Sure, pay-per-click ads can get you fast traffic. But the moment you stop paying the PPC machine is the moment all quality leads and customers stop coming in too. 


By hiring Growth Ramp, you’re getting ongoing traffic that will deliver value for years to come without needing to spend more money.


And don’t get me started on PR firms! The prospects most likely to read that article are in the unaware and problem-aware stage. These people are the hardest to convert into paying customers because of how many decisions they still need to make. Not to mention the press will notify your competitors to enter your market. 


We’ve been on dozens of press sites and startup blogs, so we know PR is slow to get new customers. This includes Forbes, Inc, Entrepreneur, The Next Web, Salesforce, Unbounce, CopyHackers, and a dozen other business websites. So we’re speaking from experience when we say this traffic is slow to make you more money.


2. Helping you beat the competition faster by strengthening your positioning strategy


Why should potential customers buy from you instead of your competitors? Your brand positioning strategy gives them the answer.


To create your brand positioning strategy, Growth Ramp talks to your customers. Talking to your customers allows us to do market research to get your brand positioning data.


This will give you the answer to three questions:

  1. What customer types love your product the most?
  2. Why do these customers love your product?
  3. What is the main benefit these customers get from your product?


You can learn more about our brand strategy services to understand our positioning process better.


3. Unlocking more lifetime value (LTV) per customer by maximizing your pricing strategy


Your pricing strategy helps target the right customers with the right expectations who want to buy your product.


Most SaaS founders guess the price of their product or they look at their competitors. 


The wrong price of your product will: 

  1. Increase customer churn rate
  2. Reduce your conversion rate
  3. Decrease your customer lifetime value


1. With the wrong price, you will likely increase your churn rate because you’ll target the wrong customers who are not the right fit for your product.


Yes, a Rolex and a Timex both tell time. But the price changes who they target and why the customer bought their product.


Think about it:


Timex customers who buy a Rolex to tell time will return it because it’s too expensive for the job.


Rolex customers who buy a Timex to impress their customers will return it because it’s too cheap for the job.


With the right price for your product, you will keep customers longer because it helps them do what they want the product to do.


2. The wrong price will also reduce your conversion rate by increasing sales concerns.


You likely know that pricing your product too high increases sales concerns. After all, who wants to pay 3x more money if you’re getting the same product?


This is why most founders under-price their products.


But if you price your product too low, you also increase your sales resistance. 


Imagine I were to sell you a Tesla for $1,000. What would you say to that offer? 


More than likely, “What’s wrong with the Tesla?” 


This question means I need to justify the price before I will sell the car. 


That also means either the sales copy or sales rep has to spend more time overcoming the objection. Otherwise, the sale won’t go through.


The same conversation happens in your customers’ heads when you price your product too low.


The right price will help you decrease the number of sales concerns because the price fits their expectations.


3. Finally the wrong price will decrease your customer LTV.


Let’s pretend the churn rate is the same for two SaaS products: a $50 per month and a $75 per month product.


The $50 per month product that keeps a customer for 5 years has an LTV of $3,000. After getting 1,000 customers, that’s $3,000,000 in revenue.


The $75 per month product that keeps a customer for 5 years has an LTV of $4,500. After getting 1,000 customers, that’s $4,500,000 in revenue.


A $25 per month difference is a $1,500,000 in revenue difference!


And this doesn’t also factor in that:

  1. A product priced too low may increase your customer churn rate with more sales concerns.
  2. A higher LTV means you can outspend your competitors for the same customer.
  3. Getting cash faster helps you invest more into your product, customer service, and marketing.


You can learn more about our pricing strategy services to understand our pricing process better.


4. Increasing your conversions by enhancing your copywriting strategy


Your copywriting strategy has one purpose: To answer questions, doubts, and fears stopping customers from buying your product.


Most sales copywriters want to do an A/B test to show their copywriting strategy converts.


But unless you’re getting at least 200 conversions per month, it’s unlikely traditional A/B tests will work. Some conversion optimization agencies require 500 conversions per month.


How does a low-traffic site get revenue faster without an A/B test? We do market research to create sales-driven copywriting for your conversion optimization strategy.


If you want to increase your conversions, it’s important to understand the psychology of the customers who visit your website.


By talking to your customers, Growth Ramp will help you get answers to questions like:

  1. How would you feel if you could no longer use our product? Why?
  2. What is the main benefit you get from using our product?
  3. Is there anything that nearly stopped you from buying our product?
  4. What was your biggest fear or doubt before you bought our product?
  5. What could we have done to make your buying decision easier?


With these answers, Growth Ramp has a data-driven strategy to improve your conversion rate.


You can learn more about our copywriting services to understand our copywriting process better.


5. Enabling you to get faster conversions by optimizing your go-to-market strategy


Not all traffic is equal.


One reason digital content and SEO agencies tell you it takes 6-12 months to see results is that they focus on top-of-funnel prospects. The same problem goes for PR agencies. 


Even some PPC agencies make the mistake of targeting the wrong traffic, even though ads are easier to target the right prospects.


Growth Ramp will target product-aware customers who are most likely to buy your product.


To target product-aware customers using SEO, Growth Ramp adds your product to the list of products your customer is comparing in her head.


We then create the content you need to answer their questions and make the sale.


As a smaller product, you will have little-to-no product-aware search volume. But bigger competitors will have a ton of product-aware traffic. 


This includes targeting comparison keyword phrases like:

  1. {{Competitor}} alternative. For example: Hangouts Chat alternative.
  2. {{Competitor}} alternatives. For example: Slack alternatives.
  3. {{Competitor}} pricing. For example: Discord pricing.
  4. {{Competitor}} review. For example: Microsoft Teams review.
  5. {{Competitor 1}} vs {{Competitor 2}}. For example: Microsoft Teams vs Hipmunk.


If the demand generation agency you might hire doesn’t...

  1. Upgrade your speed of getting new, ongoing traffic with an SEO strategy
  2. Help you beat the competition faster by strengthening your positioning strategy 
  3. Unlocking more lifetime value per customer by maximizing your pricing strategy
  4. Increasing your conversions by enhancing your copywriting strategy
  5. Enabling you to get faster conversions by optimizing your go-to-market strategy


...then scaling your startup with another marketing agency will be slower than working with Growth Ramp to get you 1,000 customer leads in a year.


Growth Ramp optimizes our SaaS marketing services for speed...


Because when our services are faster, you make money faster. And when you make money, we make money, plain-n-simple.


This works whether you measure growth in MRR, LTV, GMV, or any other three-letter abbreviation. (Though we know how much you love your recurring revenue).


How fast will it feel?


One client said we’re like an agency that straps you to a couch and pulls you behind our ski-doo. 


Growth Ramp optimizes our SaaS marketing services for speed...
Growth Ramp clients be like… (7)

We’re a team of product marketers who care about your startup’s success almost as much as you do. 


Your success is our success. We only offer services that we’re confident we can make you money fast enough to create a positive ROI in a year or less.


Are you ready to hire the product marketing agency that gets you 1,000 customer leads in a year? Then apply to hire Growth Ramp today before your competitors do.

Ben Leavitt, CEO of Decibite

"Growth Ramp’s strategy more than doubled our annual recurring revenue (ARR) in 6 months... They pushed us further in one month than a year on our own..."

Before we started with Growth Ramp, we had no idea who our target customer was. Marketing has been a frustrating process for us at Decibite.

Growth Ramp interviewed our customers, did market research, showed us where we were, and who we wanted to help. Growth Ramp then executed the strategy which more than doubled our ARR in 6 months. This was a huge game-changer. They did everything that we were wanting to do and more. This was a huge weight off my shoulders and helped me avoid burnout.

Growth Ramp got us back on track and their efforts have pushed us further in one month than a year on our own. Working with Growth Ramp was like riding on a couch getting pulled behind a ski-doo. Sometimes you’ll get a little snow on your face, but it was the exciting ride we were looking for.

6 Month Results:

  1. ARR: +127%
  2. Total Monthly Traffic: +241%
  3. Monthly Search Traffic: +331%

Let Growth Ramp’s marketing experts do the heavy lifting for you to get 1,000 customers in a year

Apply to Hire Growth Ramp
Invest 2-4 minutes to see if you’re a fit for our services

Want to learn how demand generation fits our product marketing services to help you get 1,000 customer leads in a year?

Here’s a 18 min. overview of our product marketing methodology 👇

Stop dealing with marketing by yourself. Work with Growth Ramp, an agency that knows strategy better than you do...

Apply to Hire Growth Ramp
Invest 2-4 minutes to see if you’re a fit for our services

Brenden Mulligan, CEO of Podpage

“After the price increase campaign, we’ve been adding new customers at the same growth rate. I made my money back in two months as Growth Ramp promised…”

Marketing hires are very hard. Everyone I talked to told me I needed at least six months to start seeing results. None could prove to me they understood my market, my product, or my customers.

When I approached Growth Ramp, I was coming in cold. But they estimated I could make it all back with a price increase campaign in two months.

In two months, I got data from my customers on my pricing, why some weren’t buying, what features to add for a new price plan, and so much more. If I were to hire a general manager or CMO, I’ll use Growth Ramp’s research to ramp them up. They then handed me everything I needed for the price increase campaign on a silver platter.

After the price increase campaign, we’ve been adding new customers at the same growth rate. We didn’t lose a single customer from the price hike and customers did not question the change. Furthermore, I made my money back in two months as Growth Ramp promised.

I don’t think enough founders are focusing on pricing to optimize their growth strategy. You may have a gut feeling about the right price of your product. But without data, you’re likely leaving money on the table.

Demand generation tactics and techniques we’ll use to get you 1,000 customer leads in a year

  • Demand generation strategy to get you 1,000 customer leads in a year.
  • In-depth target audience research.
  • Fast search engine optimization (SEO) ranking content.
  • Growth-focused content creation.
  • Inbound marketing strategy tied to the buyer’s journey.
  • Content editorial calendar, prioritized to get you new customers faster.
  • Content optimization testing.
  • SEO strategy metrics and benchmarks to get results faster.
  • Conversion-driven content marketing.
  • SEO copywriting.
  • Comprehensive digital marketing strategy.
  • Landing pages optimized for Google searches and other search engines.
  • Content OKRs and KPIs.
  • ROI-focused growth.

Growth Ramp is a product marketing agency that makes SaaS startups more money faster and get 1,000 customers in a year...

Apply to Hire Growth Ramp
Invest 2-4 minutes to see if you’re a fit for our services

Ronit Epstein, ex-Director of Marketing at Yotpo

"One of the most SEO-optimized articles on our site…"

When it comes to getting more traffic, Jason and his team are one of the first we turn to. One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months.


Can I give you some advice? Hire Growth Ramp before your competitor does.

More product marketing services we’ll use to help you get 1,000 customers in a year

All the services you’ll get so you don’t have to deal with the marketing headache when you hire Growth Ramp...

Well, this feels a little awkward... It looks nothing is here either.

See a full list of our product marketing services →

Johnathan Dane, CEO and Founder of Klientboost

“Over 20% increase of client leads worth $25,000 or more…”

Do you know when you're super excited to finally stay consistent with your blog? And then someone like Jason comes around, smacks you in the face, and tells you when you're shooting yourself in the foot?

I didn't believe Jason at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more. If you're not promoting what you sweat to create, then you won't get as far as you can.

3 Month Results:

  1. Inbound Leads: +20%, with LTVs of $25,000+
  2. Social Media Traffic: +191%
  3. Total Monthly Traffic: +88.9%

Hiring Growth Ramp so you no longer deal with the frustration of marketing

Apply to Hire Growth Ramp
Invest 2-4 minutes to see if you’re a fit for our services