Keyword research can make or break your entire SEO campaign.
This is because SEO keyword research impacts every other SEO task that you perform such as creating content, on-page SEO, and getting backlinks.
Targeting the right keywords determines how fast you’ll get traffic, leads, and sales.
Here’s the problem:
If you talk to most content marketing agencies, they’ll focus on vanity metrics like search volume.
Sure, with enough traffic, potential customers will eventually buy your product. But it will often take our competitors a lot longer to make you money if they don’t know how to target the right audience with the right keywords.
Here’s how most marketing agencies rank content (and why they’re usually slower than Growth Ramp to making you money):
- Create a list of keywords. How do these agencies come up with this list? Usually, they will use Google Keyword Planner, an SEO tool like Ahrefs or SEMrush, or see what keywords your competition ranks for. In other words, they’re competing for the same keywords as everyone else. More competition means less traffic for you.
- Identify search volume. The estimated search volume will range greatly from one source to another. I’ve seen one specific keyword give an estimate of 6,500, 12,000, and 49,500 visitors per month. And that doesn’t even count long-tail keywords.
- Find low-competition search terms. The SEO team then looks for keywords that aren’t super competitive. This allows them to rank your content in Google’s search engine results page (SERP). Sure, getting traffic faster is nice. We do that too. But what you really want is more site visitors who become customers (and then raving fans).
A volume-based keyword strategy for content marketing is backward.
It’s much more impactful to first focus on relevant keywords that make you more money
Here’s the thing:
Rarely do high-volume keywords also produce high-volume conversion rates.
That’s because these top of funnel keywords have a low purchase intent. This is often why content and SEO agencies will tell you it takes 6-12 months to start getting “results.”
Then again, at Growth Ramp, we know how to find these hidden keyword gems.
Yes, a successful SEO campaign takes time to reach its max potential. That’s why you’ll hear these agencies say it takes 6-to-12 months to start getting results. What those “results” actually mean is often unclear.
The primary problem is that most marketing agencies do not focus on keywords most likely to convert.
To get you 1,000 paying customers in a year, Growth Ramp’s content go-to-market strategy works like this:
- Market research. We talk to your customers to find growth opportunities you can’t find using a keyword research tool.
- Brand positioning. Once we learn why your customers love your product, we’ll work with you to differentiate you from the competition. This includes optimizing your pricing strategy to get more revenue from your product’s value.
- Content marketing and SEO strategy. To share your brand position at scale, we target bottom-of-the-funnel keywords. e also estimate your market size by doing market research. That allows us to prioritize what content is most likely to bring you more customers today. With our proprietary system, we can get organic traffic as fast as a week, even on a new website.
Would you like keyword research services to help you get 1,000 customers in a year? Then apply to hire Growth Ramp today.
PSST! Do you have someone doing PPC? Our keyword research will help your ads get customers faster too.
Johnathan Dane, CEO and Founder of Klientboost
“Over 20% increase of client leads worth $25,000 or more…”
Do you know when you're super excited to finally stay consistent with your blog? And then someone like Growth Ramp comes around, smacks you in the face, and tells you when you're shooting yourself in the foot?
I didn't believe the team at Growth Ramp at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more. If you're not promoting what you sweat to create, then you won't get as far as you can.
Let Growth Ramp’s marketing experts do the heavy lifting for you to get 1,000 customers in a yearApply to Hire Growth Ramp
Want to learn how keyword research fits into our product marketing process to get 1,000 customers in a year?
Here’s a 18 min. overview of our product marketing methodology 👇
Stop dealing with marketing by yourself. Work with Growth Ramp, an agency that knows strategy better than you do...Apply to Hire Growth Ramp
Ronit Epstein, ex-Director of Marketing at Yotpo
“One of the most SEO-optimized articles on our site…”
When it comes to getting more traffic, the Growth Ramp team is one of the first we turn to.
One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months.
Can I give you some advice? Hire Growth Ramp before your competitor does.
More product marketing services we’ll use to help you get 1,000 customers in a year
All the services you’ll get so you don’t have to deal with the marketing headache when you hire Growth Ramp...
Brand Strategy Services
Content Marketing Services
Market Research Services
Product Marketing Services
Brenden Mulligan, CEO of Podpage
“After the price increase campaign, we’ve been adding new customers at the same growth rate. I made my money back in two months as Growth Ramp promised…”
Marketing hires are very hard. Everyone I talked to told me I needed at least six months to start seeing results. None could prove to me they understood my market, my product, or my customers.
When I approached Growth Ramp, I was coming in cold. But they estimated I could make it all back with a price increase campaign in two months.
In two months, I got data from my customers on my pricing, why some weren’t buying, what features to add for a new price plan, and so much more. If I were to hire a general manager or CMO, I’ll use Growth Ramp’s research to ramp them up. They then handed me everything I needed for the price increase campaign on a silver platter.
After the price increase campaign, we’ve been adding new customers at the same growth rate. We didn’t lose a single customer from the price hike and customers did not question the change.
Furthermore, I made my money back in two months as Growth Ramp promised.
I don’t think enough founders are focusing on pricing to optimize their growth strategy. You may have a gut feeling about the right price of your product. But without data, you’re likely leaving money on the table.
Growth Ramp is a product marketing agency that makes SaaS startups more money faster and get 1,000 customers in a year...Apply to Hire Growth Ramp
Adam Connell, Founder of Blogging Wizard
“Each article performed 200-300% better than our other posts...”
Each article Growth Ramp has worked on for us has performed 200-300% better than our other posts, on average. This isn't by accident, it's by design. If you get the opportunity to work with Growth Ramp, take it. You'll be glad you did.
VP of Marketing at Common Thread Collective
“Growth Ramp over-delivered, proactively communicated, and personalized ‘transaction’ updates...”
This, people, this is how you delight clients as a vendor.
We hired Growth Ramp back in May. They’ve…
⏰ Proactively communicated
🐰 And personalized “transaction updates”
Take note. This is the bar.
Morgan Brown, ex-COO of Inman
Co-author of New York Times bestselling book “Hacking Growth”
“Makes the most of the connection between content, influence, and digital communities to drive results...”
Growth Ramp has a team of super savvy digital marketers who intuitively understands how to make the most of the connection between content, influence, and digital communities to drive results.
CMO and Co-Founder of
“If you're trying to grow your audience, if you have a piece that's ready for prime time, give it to Growth Ramp...”
Growth Ramp has the critical skills [to get results]. They know what to do and put in the work to get it done. The team is led by a smart guy with his sleeves rolled all the way up.
If you're trying to grow your audience, if you have a piece that's ready for prime time, give it to Growth Ramp. They’ve got the tools, the network, and the know-how to promote your content like a champion.
Kyle Pursell, ex-Growth Lead at Inman
“Launched a new event to drive $160,000 in revenue...”
I had the pleasure of working with Growth Ramp on a multi-month project at Inman. Together, we were tasked with launching a new event with a goal of driving $160,000 in attendance revenue.
Growth Ramp was available all the time because they were truly vested in our goal. The team is hungry and takes a scrappy and bold approach to growth, networking, and ideation.
Ashley Faulkes, Owner at Mad Lemmings
“Whenever I work with Growth Ramp, I am always impressed with the results...”
Whenever I work with Growth Ramp, I am always impressed with the results. They go the extra mile with their writing and research, creating content that is way above what most people deliver.
- Over 2,900 shares
- Got back links on Inc, Sumo (x2), UK Linkology
Bill Widmer, Content Marketing Consultant
“Growth Ramp is a very driven team that settles for nothing less than extraordinary...”
Growth Ramp is a very driven team that settles for nothing less than extraordinary. We’ve worked together on a couple projects, I've seen their work, and it's top-notch.