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Are you looking for a marketing partner to give you the strategy you need to kickstart your SaaS growth?
Most marketing agencies only focus on customer acquisition.
Yet acquisition is the smallest growth lever to your bottom line:
- A 1% increase in acquisition will only improve your revenue by 3.32%.
- A 1% increase in retention will only improve your revenue by 6.71%.
- But a 1% increase in pricing optimization will improve your revenue 12.7%. (1)
Pricing optimization will create almost 4x more growth!
And that’s why you need pricing optimization services as a part of your product marketing strategy.
What is price optimization? Why is it critical for early-stage SaaS startups to get 1,000 customers in a year?
Imagine your pricing strategy like a dartboard.
If you guess what you should price your product, it’s like throwing darts with a blindfold on. You may hit something, but you’ll probably miss the dartboard.
If you pick a price by what your competitors charge or based on cost, you’ll get closer to hitting the board. Some darts might even land on the board.
But this “pricing method” will rarely hit the bullseye.
When you use data to optimize your pricing strategy, everything becomes easier.
Do you want to improve your sales? Marketing? Profits? The right price optimization strategy will have a huge impact on your startup’s success.
Price optimization is the process of using data and market research to find the best price for your product. Through the pricing process, you will increase your revenue, market share, and profitability.
How does Growth Ramp do price optimization services to help me get 1,000 customers in a year?
All our product marketing services take a customer-first approach to product-led growth. This includes our approach to creating your pricing strategy to get 1,000 customers in a year.
Thus our market research to find your product’s pricing strategy begins by surveying and interviewing your customers.
We start by doing pricing research. This allows us to create a price sensitivity analysis. In simple terms, we’re looking to price your product in the money zone:
After the pricing research, we’ll synthesize and analyze your data to find opportunities. This will add more money to your bottom line. Then we’ll create a go-to-market strategy to make you more profitable.
For example, let’s say our data shows that…
- You underpriced your product. We’ll lock your current customers in at the current price to reward their loyalty. Then we’ll run a price increase campaign to leverage up-sells and new customer acquisition.
- You should create a freemium plan. We’ll validate what features should be in the freemium plan so you don’t lose your current customers. Then we’ll encourage them to refer a friend to the freemium plan.
- You have an opportunity to create a new pricing tier. We’ll interview your customers to validate what features they want in the new pricing plan. Then we’ll pre-sell them on the plan to reduce your risk of building something no one wants.
Furthermore, we can position your startup to increase conversions. Then, we use our content marketing and SEO services to get you more customers at scale.
In other words, when you work with Growth Ramp, you get everything you need to scale your growth. More specifically, you’ll get the strategy and execution to get 1,000 customers in a year.
How is Growth Ramp different from pricing consulting firms offering price optimization services?
Very few marketing agencies offer price optimization services for early-stage SaaS startups. We know because we’ve surveyed our competitors.
The majority of pricing consultants and agencies do not consider the full marketing strategy. As a result, the price an agency suggests may not align with your positioning strategy or go-to-market strategy.
This will lower your conversion rates if your growth strategies do not work together.
What you need is Growth Ramp’s product marketing team to pull each of your growth levers to scale your startup faster...
Consider the value of Growth Ramp’s pricing research services when combined with our product marketing services:
- You don’t need to run several market research studies, which saves you money. One study gets you massive results to optimize your positioning, pricing, and go-to-market strategy.
- We understand how pricing fits with your full marketing strategy. We won’t sacrifice one growth lever for the benefit of another lever.
- Most founders underprice their product. So, after our price analysis, we’ll run a price increase campaign which often pays for the initial investment in 2-6 months. Which means you continue getting more growth for months to come.
If you’re looking for a pricing quick win, apply to hire Growth Ramp. We’ll optimize your pricing, positioning, and go-to-market strategy to get you 1,000 customers in a year.
Want to partner with a marketing team that’s obsessed with growing your startup, almost more than you? Then apply to work with Growth Ramp. We’ll help you unlock more growth by optimizing your pricing for profit maximization and market penetration.
Johnathan Dane, CEO and Founder of Klientboost
“Over 20% increase of client leads worth $25,000 or more…”
Do you know when you're super excited to finally stay consistent with your blog? And then someone like Growth Ramp comes around, smacks you in the face, and tells you when you're shooting yourself in the foot?
I didn't believe the team at Growth Ramp at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more. If you're not promoting what you sweat to create, then you won't get as far as you can.
Let Growth Ramp’s marketing experts do the heavy lifting for you to get 1,000 customers in a year
Apply to Hire Growth RampWant to learn how price optimization fits into our product marketing process to get you 1,000 customers in a year?
Here’s a 18 min. overview of our product marketing methodology 👇
Stop dealing with marketing by yourself. Work with Growth Ramp, an agency that knows strategy better than you do...
Apply to Hire Growth Ramp
Ronit Epstein, ex-Director of Marketing at Yotpo
“One of the most SEO-optimized articles on our site…”
When it comes to getting more traffic, the Growth Ramp team is one of the first we turn to.
One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months.
Can I give you some advice? Hire Growth Ramp before your competitor does.
More product marketing services we’ll use to help you get 1,000 customers in a year
All the services you’ll get so you don’t have to deal with the marketing headache when you hire Growth Ramp...
Brand Strategy Services
Content Marketing Services
Services By Industry
Market Research Services
Product Marketing Services
SEO Services
Brenden Mulligan, CEO of Podpage
“After the price increase campaign, we’ve been adding new customers at the same growth rate. I made my money back in two months as Growth Ramp promised…”
Marketing hires are very hard. Everyone I talked to told me I needed at least six months to start seeing results. None could prove to me they understood my market, my product, or my customers.
When I approached Growth Ramp, I was coming in cold. But they estimated I could make it all back with a price increase campaign in two months.
In two months, I got data from my customers on my pricing, why some weren’t buying, what features to add for a new price plan, and so much more. If I were to hire a general manager or CMO, I’ll use Growth Ramp’s research to ramp them up. They then handed me everything I needed for the price increase campaign on a silver platter.
After the price increase campaign, we’ve been adding new customers at the same growth rate. We didn’t lose a single customer from the price hike and customers did not question the change.
Furthermore, I made my money back in two months as Growth Ramp promised.
I don’t think enough founders are focusing on pricing to optimize their growth strategy. You may have a gut feeling about the right price of your product. But without data, you’re likely leaving money on the table.
Growth Ramp is a product marketing agency that makes SaaS startups more money faster and get 1,000 customers in a year...
Apply to Hire Growth Ramp
Adam Connell, Founder of Blogging Wizard
“Each article performed 200-300% better than our other posts...”
Each article Growth Ramp has worked on for us has performed 200-300% better than our other posts, on average. This isn't by accident, it's by design. If you get the opportunity to work with Growth Ramp, take it. You'll be glad you did.
Aaron Orendorff,
VP of Marketing at Common Thread Collective
“Growth Ramp over-delivered, proactively communicated, and personalized ‘transaction’ updates...”
This, people, this is how you delight clients as a vendor.
We hired Growth Ramp back in May. They’ve…
💰 Over-delivered
⏰ Proactively communicated
🐰 And personalized “transaction updates”
Take note. This is the bar.
Morgan Brown, ex-COO of Inman
Co-author of New York Times bestselling book “Hacking Growth”
“Makes the most of the connection between content, influence, and digital communities to drive results...”
Growth Ramp has a team of super savvy digital marketers who intuitively understands how to make the most of the connection between content, influence, and digital communities to drive results.
Andy Crestodina,
CMO and Co-Founder of
Orbit Media
“If you're trying to grow your audience, if you have a piece that's ready for prime time, give it to Growth Ramp...”
Growth Ramp has the critical skills [to get results]. They know what to do and put in the work to get it done. The team is led by a smart guy with his sleeves rolled all the way up.
If you're trying to grow your audience, if you have a piece that's ready for prime time, give it to Growth Ramp. They’ve got the tools, the network, and the know-how to promote your content like a champion.
Kyle Pursell, ex-Growth Lead at Inman
“Launched a new event to drive $160,000 in revenue...”
I had the pleasure of working with Growth Ramp on a multi-month project at Inman. Together, we were tasked with launching a new event with a goal of driving $160,000 in attendance revenue.
Growth Ramp was available all the time because they were truly vested in our goal. The team is hungry and takes a scrappy and bold approach to growth, networking, and ideation.
Ashley Faulkes, Owner at Mad Lemmings
“Whenever I work with Growth Ramp, I am always impressed with the results...”
Whenever I work with Growth Ramp, I am always impressed with the results. They go the extra mile with their writing and research, creating content that is way above what most people deliver.
Article Results
- Over 2,900 shares
- Got back links on Inc, Sumo (x2), UK Linkology
Bill Widmer, Content Marketing Consultant
“Growth Ramp is a very driven team that settles for nothing less than extraordinary...”
Growth Ramp is a very driven team that settles for nothing less than extraordinary. We’ve worked together on a couple projects, I've seen their work, and it's top-notch.
Hiring Growth Ramp so you no longer deal with the frustration of marketing
Apply to Hire Growth Ramp← Back to our pricing strategy services
← Back to our product marketing services
← Back to our SaaS marketing services
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(1) McBride, Jordan T. “Monetization Matters for SaaS Growth.” Price Intelligently, 11 Feb. 2016, https://www.priceintelligently.com/blog/monetization-matters-for-saas-growth.
(2) “Mike Tyson Darts GIF - Find & Share on GIPHY.” GIPHY, July 17, 2019. https://giphy.com/gifs/mike-tyson-darts-lAHdkTZA5Ina8.
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