Product Marketing Masterclass

Jason Quey

Product marketing & growth practitioner at Growth Ramp

I've worked with companies like:

As well as early-stage startups too

The Product Marketing Masterclass will show you the exact system I used to help:

Decibite, a web hosting startup, double their annual recurring revenue (ARR +127%) in 6 months.
Klientboost, a PPC agency, get 20% more inbound leads with LTVs worth over $25,000.
Maptive, a SaaS mapping tool, get over 21,000 visitors to an article, leading to acquiring 63 links to accelerate their search traffic

...and you will see how you can do this too when you buy The Product Marketing Masterclass.

You could spend $5,100 on an MBA class

Or you could gain insights from a growth practitioner when you buy The Product Marketing Masterclass

+

‍A 100% money-back guarantee for 60 days

‍

Here’s my promise:

If you're not satisfied with the masterclass for any reason, just send me a quick email to jason@growthramp.io anytime 60 days after your purchase. I'll send you a refund for your masterclass.

With my 100% money-back guarantee, you have nothing to lose.

Here's an overview of what is inside the masterclass:

You'll get lifetime access to 39 on-demand videos totaling about 5 hours

Module 1: Customer Research

By the end of this module, you will understand your customers’ psychology.

‍Videos include:

Why Customer Interviews Are Important to Scaling Your Growth
Customer Research Preparation Procedure
Customer Research Survey Synthesis
How to Prioritize Growth Opportunities From Customer Interviews
How to Increase Word of Mouth by Optimizing Product-Market Fit

Video Time: 31 minutes

Module 2: Positioning Strategy

By the end of this module, you’ll be able to give potential customers a more persuasive reason to buy your product.

Videos include:

Finding Your Competitors Procedure
Market Research Procedure
Positioning Procedure
Value Proposition and USP Procedure
The Principles That Produce a Powerful Brand Name
How to Use Voice of the Customer to Create Copy That Converts

Video Time: 49 minutes

Module 3: Pricing Strategy

By the end of this module, you will know how much your customers will pay for your product to increase your profit.

Videos include:

Customers’ Willingness to Pay (WTP) Procedure
The 8 Major Monetization Models
Price Increase Overview
Price Differentiation Overview
Price Floors Overview
Price Endings Overview

Video Time: 39 minutes

Module 4: Messaging and Buyer Psychology

At the end of this module, you’ll apply your message to your website and marketing materials to get more traffic, leads, and sales.

Videos include:

Header Menu Navigation Bar Procedure
Call-to-Action (CTA) Links + Buttons Procedure
Creating Headlines Procedure
Creating the Hero Section Procedure
Adding Social Proof Procedure
Adding Customer Testimonials Procedure
Creating the Footer Section Procedure

Video Time: 65 minutes

Module 5: Go-to-Market Strategy
‍

By the end of this module, you will have a 90-day plan to establish your first scalable marketing channel.

‍

Videos include:

The 5 Stages of the Buyer Journey Overview
Stage 1 - Most-Aware Prospects
Stage 2 - Product-Aware Prospect
Stage 3 - Solution-Aware Prospect
Stage 4 - Problem-Aware Prospects
Stage 5 - Unaware Prospects
Prioritizing Your Marketing Channels
How to Keep Your Focus While Scaling Your Marketing Overview
The Competitor Scaling Matrix Procedure
Finding Product-Market Fit Procedure

Video Time: 64 minutes

Bonus Module: Email Outreach - How to Master Cold Outreach at Scale
‍

By the end of this module, you will have a system to create automated email sequences, which will help you get potential customers on a phone call.

Videos include:

The psychology and principles of email outreach
Following up with leads
Email outreach sequence
Setting up Mailshake for outreach
Setting up Whereby for calls and Calendly for scheduling

Video Time: 41 minutes

Ready to validate demand and get new customers today?

Buy The Pre-Sales Masterclass now and avoid the product graveyard

But that's not all…

**When you order The Product Marketing Masterclass today, you'll receive 7 supplemental resources**

These resources will assist you to put the advice into action & accelerate your growth

A curated library of articles, books, and other resources from other practitioners I trust. If you’re curious who are the experts I follow, this is an excellent starting point.

A list of tools I use at Growth Ramp to scale growth faster. Most of these tools are free. All paid tools are helpful, but not necessary to your success.

A list of customer interview questions for you to ask customers to validate your business.

The Customer Interview Template to help you structure your discovery and validation calls.

The Pricing Strategy Template. This includes over 40 questions to think about each area of your pricing strategy.

The Customer Testimonial Template to help you increase social proof and conversions.

The Growth Ramp Roadmap™. This power-packed spreadsheet has 12 tabs and 50 notes from me to help you organize your go-to-market strategy.

Buy The Product Marketing Masterclass & get all these resources with your purchase

My startup advise has been seen on:

Looking to turn your website into a top-performing sales rep?

Then look no further than Scaling Startups.

This book is filled with over 10 years of experience, lessons, and insights that I've gained from testing, fine-tuning, and growing digital companies.

In it, I share my proven process for transforming my clients' websites into sales machines with less work, less complexity, and more consistency.

From tapping into buyer psychology to crafting a positioning strategy, using data to precisely price a product, and identifying which campaigns to double down on with a go-to-market strategy, I cover everything you need to know to succeed online.

And the bonuses? They're the cherry on top.

Ready to get more scalable & predictable growth?

Increase your sales velocity with The Product Marketing Masterclass

The Product Marketing Masterclass will show you the exact system I used to help:

Scaling Startups is an essential read for:

You could spend $5,100 on an MBA class

Or you could gain insights from a growth practitioner when you buy The Product Marketing Masterclass

+

‍A 100% money-back guarantee for 60 days

Here’s my promise:

Here's an overview of what is inside the masterclass:

You'll get lifetime access to 39 on-demand videos totaling about 5 hours

Ready to validate demand and get new customers today?

Buy The Pre-Sales Masterclass now and avoid the product graveyard

"Growth Ramp more than doubled our ARR (+127%) in 6 months."

"Growth Ramp got us 41 sales meetings in just four months with companies like Amazon, Old Navy, and U.S. Gold Bureau."

"One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months."

"I didn't Jason at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more."

"I made my first project investment back in two months with a price increase campaign."

**When you order The Product Marketing Masterclass today, you'll receive 7 supplemental resources**

These resources will assist you to put the advice into action & accelerate your growth

Buy The Product Marketing Masterclass & get all these resources with your purchase

Scaling Startups offers insights on achieving online success with practical case studies and examples, including:

"Growth Ramp got us 41 sales meetings in just four months with companies like Amazon, Old Navy, and U.S. Gold Bureau."

"One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months."

"I didn't Jason at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more."

"I made my first project investment back in two months with a price increase campaign."

"Growth Ramp more than doubled our ARR (+127%) in 6 months."

Allow me to leave you with a final question…

If you are not currently investing in yourself to:

My startup advise has been seen on:

Looking to turn your website into a top-performing sales rep?

"One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months."

"I didn't Jason at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more."

"I made my first project investment back in two months with a price increase campaign."

"Growth Ramp more than doubled our ARR (+127%) in 6 months."

"Growth Ramp got us 41 sales meetings in just four months with companies like Amazon, Old Navy, and U.S. Gold Bureau."

A Product Marketing Agency

Resources