How a Unique Selling Proposition (USP) Helped GEICO, Fedex, and Domino’s Rise as Market Leaders
Here’s our framework for creating USPs, step-by-step.
Your customers already feel overwhelmed with options. Knowing what sets you apart from the competition will help you rise above the noise and make more sales.So what is it that customers want from you that is nigh impossible for competitors to steal? That answer to the age ole’ question, “What do you do better than anybody else (or any startup) in the world?”Three words: unique selling proposition. (Or “USP” for short).