Increase your customer lifetime value using Growth Ramp’s data-driven pricing services for early-stage SaaS products

Growth Ramp is a product marketing agency that will dial in and execute on your positioning, pricing, and go-to-market strategy

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How do I know if I’d benefit from Growth Ramp’s pricing services?

Here are some common signs that you should invest in our pricing services, and start faster than a speeding bullet:
You want a data-driven approach to dial in the price of your product.
You want to discover the value of a new feature or product.
You want to see what messaging will increase a customer’s willingness to pay.
You want to win more sales over your competitors.
You want to create a new pricing plan or know what price to assign features.
You feel you’re in a price war and you don’t want to win the race to the bottom.
You want to use price to set you apart from the competition.
You want to dial in the price of your product to improve your go-to-market strategy.

Here’s what our clients say about Growth Ramp’s results:

“Before we started with Growth Ramp, we had no idea who our target customer was. Growth Ramp interviewed our customers, did market research, and showed us who we wanted to help and then executed the strategy which more than doubled our ARR (+127%) in 6 months.”

Ben Leavitt
‍CEO of Decibite - a web hosting startup.

Problems discovered:

  1. Decibite was unclear who they were targeting & what messaging to use.
  2. Decibite struggled to differentiate its products from competitors.
  3. Decibite could not communicate its value in one bold and concise statement.

What Growth Ramp did:

Here’s what we did to double Decibite’s annual recurring revenue (+127%) after six months:

  1. Did market research, showing people were willing to pay double for their products.
  2. Created a unique sales proposition, guaranteeing 15% or faster web hosting.
  3. Created feature pages to show more of Decibite’s value to customers.

"Each article Growth Ramp worked on performed 200-300% better than our other articles, on average. This isn't by accident, it's by design. If you get the opportunity to work with Growth Ramp, take it. You'll be glad you did."

Adam ConnellFounder of Blogging Wizard

Problems discovered:

Blogging Wizard was getting good traffic, yet they wanted to spread their message.

What Growth Ramp did:

Here’s how we increased Blogging Wizard’s traffic by 200-300% compared to other articles on its site:

  1. Leveraged influencers to drive social traffic.
  2. Got targeted traffic from Facebook, LinkedIn, and other B2B sites.

"When I found Growth Ramp, my team was skeptical, but I could tell they ‘get’ startups. For example, they were talking about pricing strategy and no one else was talking about pricing. Growth Ramp gave us impartial insights on our customers, competitors, and market, which was eye-opening. Growth Ramp got us 41 sales meetings with companies like Amazon, Old Navy, U.S. Gold Bureau, in four months."

Vikas Agrawal
CEO of SprigHub, a SaaS marketing intelligence platform.

Problems discovered:

  1. SprigHub wanted a concise statement about its unique value.
  2. Brand messaging wasn’t clear, causing prospects to devalue SprigHub.
  3. Messaging wasn’t clear about SprigHub’s support, leaving $2,000/mo in value on the table.

What Growth Ramp did:

Here’s what we did to get 41 sales meetings in four months:

  1. Dialed in brand messaging hierarchy, which increased customer willingness to pay 5x.
  2. Clarified support levels, increasing the value to prospects by $2,000/mo.
  3. Quantified the value of its features by testing value propositions and brand messaging.

"When it comes to getting more traffic, the team at Growth Ramp are one of the first we turn to. One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months. Can I give you some advice? Hire Growth Ramp before your competitor does."

Ronit Epstein
Director of Marketing at Yotpo, a SaaS eCommerce scale-up

Problems discovered:

Yotpo raised $22 million from VC investors and was under the gun to get results fast.

What Growth Ramp did:

Here’s how we created Yotpo’s 7th most SEO-optimized post.

  1. Mapped out Yotpo’s SEO keywords we wanted to target.
  2. Leveraged influencers to drive social traffic.
  3. Created relevant visual content to engage readers.
  4. Tapped into communities on Facebook, LinkedIn, and other B2B sites to drive targeted social traffic.

"I didn't believe the team at Growth Ramp at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more. If you're not promoting what you sweat to create, then you won't get as far as you can."

Johnathan Dane
Founder of Klientboost

Problems discovered:

While Klientboost was getting okay results, they weren’t promoting their content.

What Growth Ramp did:

Here’s how we increased inbound leads by 20% (with LTVs of $25,000+) in three months.

  1. Leveraged influencers to drive social traffic. This led to links on several sites to grow SEO traffic, including Wikipedia.
  2. Created partnerships to land links on respected and high authority marketing blogs.‍
  3. Got targeted traffic from Facebook, LinkedIn, and other B2B sites.

“When I approached Growth Ramp, I was coming in cold, but they estimated I could make my 1st project back with a price increase campaign in two months, which I did. I don’t think enough founders are focusing on pricing to optimize their growth strategy. You may have a gut feeling about the right price of your product. But without pricing data, you’re likely leaving money on the table."

Brenden Mulligan
CEO of Podpage, a SaaS website builder. Founder of LaunchKit (bought by Google).

Problems discovered:

  1. Podpage wanted actionable research to know its market, product, & customers.
  2. Podpage guessed the price of their product & wanted a data-driven pricing strategy.
  3. Podpage lacked clarity why customers weren’t buying.

What Growth Ramp did:

Here’s how we helped Podpage increase their annual recurring revenue (ARR) by 28.5% without losing a customer:

  1. Surveyed Podpage's customers to get actionable insights to understand the market, product, & customers.
  2. Ran a price sensitivity analysis, showing Podpage was under pricing its product.
  3. Examined research & sales process to spot buyer bottlenecks.

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More

See
More

See if Growth Ramp can deliver similar results for you on our discovery call

Book my discovery call

This is a 30-45 minute call.
Answer seven questions in 2-3 minutes.

Unify your pricing strategy with our data-driven product marketing process

Here’s a 10,000-foot view of how we create and execute your strategy:

Growth Ramp's Process

Product Marketing

1

Observe
& Question

No one knows your business better than you. We’ll interview you and your frontline team and ask precise questions to unlock overlooked opportunities.

2

Customer & Market
Research

Your customers and market hold the keys to your growth kingdom. We’ll deconstruct what’s working to unlock vast insights to streamline your scalable strategy.

3

Identify & Synthesize

Using our value-driven findings, we’ll develop an executive summary of our discoveries. You’ll get an action plan filled to the brim with comprehensive tactics to execute.

What you'll get:

  1. Identify your time and money investment sweet spot.
  2. 30-60 practical items you can activate right away.
  3. Clear, precise, and proven tactics to optimize your positioning, pricing, and go-to-market strategy.

Growth Marketing

4

Experiment
& Test

When in doubt, try it out. We’ll help you launch data-driven growth experiments with copy and creatives that convert into traffic, leads, and sales.

5

Systemize
& Streamline

Get established systems that supports your strategy.

6

Execute, Coach & Train

As your partners, we work with you and your team to bring our expertise into your business.

7

Scale

Double down on what’s working to increase your bottom line and bring it all together. Repeat steps 1-7.

What you'll get:

  1. More targeted traffic.
  2. More qualified leads.
  3. More record-breaking sales.
  4. More time to do what you love.

Process timeline: While this is a continuous process as you scale, we focus on 3-month projects to maximize short-and-long-term impact.

With our proprietary process, our services will give you empirical data to show you exactly how to improve your:

Market & Customer Research

Get timely & actionable market insights to better understand your customers, market conditions, or buying behavior. See more about our market research services.

Positioning Strategy

Explain how your product is different in a way that matters to your customers. See more about our brand positioning services.

Pricing Strategy

See what the market will pay, how to increase your product’s value, and increase customer lifetime value. See more about our pricing strategy services.

Go-to-Market Strategy

Get predictable growth without costly risks. Know where to best invest your resources to give you the highest ROI. See more about our go-to-market strategy services.

Buyer Psychology & Messaging

Sharpen your messaging by knowing what your customers are thinking throughout the buyer journey.

Customer Experience & Product Strategy

Increase word of mouth by improving your product-market fit score and extending your brand through the full buyer journey.

We specialize in working with:

  1. SaaS software products.
  2. eCommerce products.
  3. Info products.
  4. Productized services.
  5. Marketplaces & platforms.
  6. Teams that work together to beat goals, bigger competitors, or the status quo.
  7. Companies that appreciate our culture values - generosity, remarkable, ownership, truth-seekers, wisdom-investors, truth-seekers, heck yeah, resilient risk takers, ambitious, methodical, and patience.

Is your product in another category? Feel free to book a call and we’ll be happy to let you know if it works with our system.

Rest assured, all our service packages:

  • Are 3-month cycles, with the option to continue if beneficial.
  • Include a senior marketer to guide you through the process.
  • Provide a client success director to ensure your project is profitable.

"When I found Growth Ramp, my team was skeptical, but I could tell they ‘get’ startups. For example, they were talking about pricing strategy and no one else was talking about pricing. Growth Ramp gave us impartial insights on our customers, competitors, and market, which was eye-opening. Growth Ramp got us 41 sales meetings with companies like Amazon, Old Navy, U.S. Gold Bureau, in four months."

Vikas Agrawal
CEO of SprigHub, a SaaS marketing intelligence platform.

Problems Discovered:

  1. No concise statement about their unique value. 
  2. Brand messaging wasn’t clear, causing prospects to devalue SprigHub.
  3. Messaging wasn’t clear about SprigHub’s support, leaving $2,000/mo in value on the table.

What Growth Ramp did:

Here’s what we did to get 41 sales meetings in four months:

  1. Dialed in brand messaging hierarchy, which increased customer willingness to pay 5x.
  2. Clarified support levels, increasing the value to prospects by $2,000/mo.
  3. Quantified the value of its features by testing value propositions and brand messaging.

"When it comes to getting more traffic, the team at Growth Ramp are one of the first we turn to. One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months. Can I give you some advice? Hire Growth Ramp before your competitor does."

Ronit Epstein
Director of Marketing at Yotpo, a SaaS eCommerce scale-up

Problems Discovered:

  1. Yotpo raised $22 million from VC investors and was under the gun to get results fast.
  2. Required a rapid-result SEO strategy.
  3. Needed to leverage social channels to drive rapid results.

What Growth Ramp did:

Here’s how we created Yotpo’s 7th most SEO-optimized post.

  1. Mapped out Yotpo’s SEO keywords we wanted to target.
  2. Leveraged influencers to drive social traffic.
  3. Created relevant visual content to engage readers.
  4. Tapped into communities on Facebook, LinkedIn, and other B2B sites to drive targeted social traffic.

"I didn't believe the team at Growth Ramp at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more. If you're not promoting what you sweat to create, then you won't get as far as you can."

Johnathan Dane
Founder of Klientboost

Problems Discovered:

  1. Okay sales qualified lead generation
  2. Lack of content promotion
  3. Stunted client reach

Growth Ramp Results:

  1. Leveraged influencers to drive social traffic. This led to links on several sites to grow SEO traffic, including Wikipedia.
  2. Created partnerships to land links on respected and high-authority marketing blogs.‍
  3. Obtained targeted traffic from Facebook, LinkedIn, and other B2B sites.

“When I approached Growth Ramp, I was coming in cold. And yet they estimated I could make my 1st project back with a price increase campaign in two months, which I did. I don’t think enough founders are focusing on pricing to optimize their growth strategy. You may have a gut feeling about the right price of your product. But without pricing data, you’re likely leaving money on the table."

Brenden Mulligan
CEO of Podpage, a SaaS website builder. Ex-Founder of LaunchKit (bought by Google).

Problems Discovered:

  1. Lack of actionable research to know the market, product, & customers.
  2. Was guessing the product’s price and lacking a data-driven pricing strategy.
  3. A lack of clarity why customers weren’t buying.

What Growth Ramp did:

Here’s how we helped Podpage increase their annual recurring revenue (ARR) by 28.5% without losing a customer:

  1. Surveyed Podpage's customers to get actionable insights to understand the market, product, & customers.
  2. Ran a price sensitivity analysis, showing Podpage was underpricing its product with data.
  3. Examined research & sales process to spot buyer bottlenecks.

Before we started with Growth Ramp, we had no idea who our target customer was. Growth Ramp interviewed our customers, did market research, and showed us who we wanted to help. They then executed the strategy which more than doubled our ARR (+127%) in 6 months."

Ben Leavitt
‍CEO of Decibite - a web hosting startup.

Problems Discovered:

  1. Vague targeting and messaging.
  2. Challenges differentiating products from competitors.
  3. Unclear value statement.

Growth Ramp's Results:

Here’s what we did to double Decibite’s annual recurring revenue (+127%) after six months:

  1. Found customers willing to pay double for Decibite products.
  2. Developed a unique sales proposition (USP), guaranteeing 15% or faster web hosting. 
  3. Created concise value-based feature pages to reinforce Decibite’s USP.

"Each article Growth Ramp worked on performed 200-300% better than our other articles, on average. This isn't by accident, it's by design. If you get the opportunity to work with Growth Ramp, take it. You'll be glad you did."

Adam Connell
Founder of Blogging Wizard

Problems Discovered:

  1. Blogging Wizard had good web traffic but wanted to expand its reach.
  2. Social channels and targeted partnerships were not in use to its fullest potential.

Growth Ramp's Results:

  1. Increased Blogging Wizard’s traffic by 200-300% compared to other articles on its site.
  2. Leveraged influencers to drive social traffic.
  3. Obtained targeted traffic from Facebook, LinkedIn, and other B2B sites.

See
More

See
More

See if Growth Ramp can deliver similar results for you on our discovery call

Book my discovery call

This is a 30-45 minute call.
Answer seven questions in 2-3 minutes.

So what separates Growth Ramp from the rest?

Market Research at Scale

We give you timely and actionable insights about your customers and competitors so you can exceed your business goals.

In-Depth Marketing Experience

Growth Ramp's senior marketers, success directors, and growth ops managers have a vast amount of experience. All to guide you through your unique journey.

Custom & Unified Strategy

Walmart, Whole Foods, and Wendy's all sell food, but with different strategies. Growth Ramp will give you the custom strategy you need to scale faster, even if you're not responsible for every success lever.

Sustainable & Sure-Fire Growth

Eliminate guesswork. Banish shiny-object marketing syndrome. Growth Ramp pairs what's working today with timeless marketing principles that have worked for decades.

Partnered With You

Strategy can still fail spectacularly if you do not establish the right systems in place. Between your client success director and growth ops manager, Growth Ramp partners with you to reach your goals faster.

We've worked with mature companies like...

…and early-stage start-ups too:

"I didn't believe the team at Growth Ramp at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more. If you're not promoting what you sweat to create, then you won't get as far as you can."

Johnathan Dane
Founder of Klientboost

Problems Discovered:

  1. Okay sales qualified lead generation
  2. Lack of content promotion
  3. Stunted client reach

Growth Ramp Results:

  1. Leveraged influencers to drive social traffic. This led to links on several sites to grow SEO traffic, including Wikipedia.
  2. Created partnerships to land links on respected and high-authority marketing blogs.‍
  3. Obtained targeted traffic from Facebook, LinkedIn, and other B2B sites.

“When I approached Growth Ramp, I was coming in cold. And yet they estimated I could make my 1st project back with a price increase campaign in two months, which I did. I don’t think enough founders are focusing on pricing to optimize their growth strategy. You may have a gut feeling about the right price of your product. But without pricing data, you’re likely leaving money on the table."

Brenden Mulligan
CEO of Podpage, a SaaS website builder. Ex-Founder of LaunchKit (bought by Google).

Problems Discovered:

  1. Lack of actionable research to know the market, product, & customers.
  2. Was guessing the product’s price and lacking a data-driven pricing strategy.
  3. A lack of clarity why customers weren’t buying.

What Growth Ramp did:

Here’s how we helped Podpage increase their annual recurring revenue (ARR) by 28.5% without losing a customer:

  1. Surveyed Podpage's customers to get actionable insights to understand the market, product, & customers.
  2. Ran a price sensitivity analysis, showing Podpage was underpricing its product with data.
  3. Examined research & sales process to spot buyer bottlenecks.

Before we started with Growth Ramp, we had no idea who our target customer was. Growth Ramp interviewed our customers, did market research, and showed us who we wanted to help. They then executed the strategy which more than doubled our ARR (+127%) in 6 months."

Ben Leavitt
‍CEO of Decibite - a web hosting startup.

Problems Discovered:

  1. Vague targeting and messaging.
  2. Challenges differentiating products from competitors.
  3. Unclear value statement.

Growth Ramp's Results:

Here’s what we did to double Decibite’s annual recurring revenue (+127%) after six months:

  1. Found customers willing to pay double for Decibite products.
  2. Developed a unique sales proposition (USP), guaranteeing 15% or faster web hosting. 
  3. Created concise value-based feature pages to reinforce Decibite’s USP.

"Each article Growth Ramp worked on performed 200-300% better than our other articles, on average. This isn't by accident, it's by design. If you get the opportunity to work with Growth Ramp, take it. You'll be glad you did."

Adam Connell
Founder of Blogging Wizard

Problems Discovered:

  1. Blogging Wizard had good web traffic but wanted to expand its reach.
  2. Social channels and targeted partnerships were not in use to its fullest potential.

Growth Ramp's Results:

  1. Increased Blogging Wizard’s traffic by 200-300% compared to other articles on its site.
  2. Leveraged influencers to drive social traffic.
  3. Obtained targeted traffic from Facebook, LinkedIn, and other B2B sites.

"When I found Growth Ramp, my team was skeptical, but I could tell they ‘get’ startups. For example, they were talking about pricing strategy and no one else was talking about pricing. Growth Ramp gave us impartial insights on our customers, competitors, and market, which was eye-opening. Growth Ramp got us 41 sales meetings with companies like Amazon, Old Navy, U.S. Gold Bureau, in four months."

Vikas Agrawal
CEO of SprigHub, a SaaS marketing intelligence platform.

Problems Discovered:

  1. No concise statement about their unique value. 
  2. Brand messaging wasn’t clear, causing prospects to devalue SprigHub.
  3. Messaging wasn’t clear about SprigHub’s support, leaving $2,000/mo in value on the table.

What Growth Ramp did:

Here’s what we did to get 41 sales meetings in four months:

  1. Dialed in brand messaging hierarchy, which increased customer willingness to pay 5x.
  2. Clarified support levels, increasing the value to prospects by $2,000/mo.
  3. Quantified the value of its features by testing value propositions and brand messaging.

"When it comes to getting more traffic, the team at Growth Ramp are one of the first we turn to. One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months. Can I give you some advice? Hire Growth Ramp before your competitor does."

Ronit Epstein
Director of Marketing at Yotpo, a SaaS eCommerce scale-up

Problems Discovered:

  1. Yotpo raised $22 million from VC investors and was under the gun to get results fast.
  2. Required a rapid-result SEO strategy.
  3. Needed to leverage social channels to drive rapid results.

What Growth Ramp did:

Here’s how we created Yotpo’s 7th most SEO-optimized post.

  1. Mapped out Yotpo’s SEO keywords we wanted to target.
  2. Leveraged influencers to drive social traffic.
  3. Created relevant visual content to engage readers.
  4. Tapped into communities on Facebook, LinkedIn, and other B2B sites to drive targeted social traffic.

See
More

See
More

Ready to partner with Growth Ramp and scale your product's growth faster?

Schedule a discovery call to uncover some of your most pressing product marketing problems. It takes less than 3 minutes to sign up and kickstart your growth.

Book my discovery call

This is a 30-45 minute call.

Know where to best invest your time and money to give you a higher ROI with our product marketing services.

Get your strategy executed on to get more traffic, leads, and sales with our growth marketing services.

Partner with Growth Ramp, the data-driven product marketing agency that cares about the success of your business almost more than you do.

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