Differentiate your product with Growth Ramp’s brand positioning services for early-stage SaaS products

Growth Ramp is a premier product marketing agency and growth partner. Let us research and dial-in on your positioning, pricing, and go-to-market strategy.
Like a boss.

How do I know if I’d benefit from Growth Ramp's brand strategy services?

You need Growth Ramp’s brand strategy services if:
You want to express clearer who you are and what you do.
You want buyer psychology insights to dial in the customer journey and increase ROI.
You want to increase market share, pipeline, or brand awareness.
You feel you’re in a price war and you don’t want to win the race to the bottom.
You feel the more you polish and professionalize your website, the more you look like your competitors.
You want to target new customers either by entering new markets or creating new products.
You want a competitive advantage that’s difficult for competitors to copy.
You want to position your product when there’s no established category or competitors.

Sound familiar? Nodding your head? What are you waiting for? You need our SaaS brand positioning strategy services. There is no time like the present to turn action into more traction.

Book my discovery call

Schedule a 30m discovery call to uncover some of your most pressing product marketing problems.

Here’s what our clients say about Growth Ramp’s results:

"Before we started with Growth Ramp, we had no idea who our target customer was. Growth Ramp interviewed our customers, did market research, and showed us who we wanted to help and then executed the strategy which more than doubled our ARR (+127%) in 6 months."

Ben Leavitt
CEO of Decibite - a web hosting startup.

Problems discovered:

  1. Decibite was unclear who they were targeting & what messaging to use.
  2. Decibite struggled to differentiate its products from competitors.
  3. Decibite could not communicate its value in one bold and concise statement.

What Growth Ramp did:

Here’s what we did to double Decibite’s annual recurring revenue (+127%) after six months:

  1. Did market research, showing people were willing to pay double for their products.
  2. Created a unique sales proposition, guaranteeing 15% or faster web hosting.
  3. Created feature pages to show more of Decibite’s value to customers.

"Each article Growth Ramp worked on performed 200-300% better than our other articles, on average. This isn't by accident, it's by design. If you get the opportunity to work with Growth Ramp, take it. You'll be glad you did."

Adam Connell
Founder of Blogging Wizard

Problems discovered:

Blogging Wizard was getting good traffic, yet they wanted to spread their message.

What Growth Ramp did:

Here’s how we increased Blogging Wizard’s traffic by 200-300% compared to other articles on its site:

  1. Leveraged influencers to drive social traffic.
  2. Got targeted traffic from Facebook, LinkedIn, and other B2B sites.

"When I found Growth Ramp, my team was skeptical, but I could tell they ‘get’ startups. For example, they were talking about pricing strategy and no one was talking about pricing. Growth Ramp gave us impartial insights on our customers, competitors, and market. They also got us 41 sales meetings with companies like Amazon, Old Navy, U.S. Gold Bureau, in four months."

Vikas Agrawal
CEO of SprigHub, a SaaS marketing intelligence platform.

Problems discovered:

  1. SprigHub wanted a concise statement about its value.
  2. Brand messaging wasn’t clear, causing prospects to devalue SprigHub.
  3. Messaging wasn’t clear about SprigHub’s support, leaving $2,000/mo in value on the table.

What Growth Ramp did:

Here’s what we did to get 41 sales meetings in four months:

  1. Dialed in brand messaging hierarchy, which increased customer willingness to pay 5x.
  2. Clarified support levels, increasing the value to prospects by $2,000/mo.
  3. Quantified the value of its features by testing value propositions and brand messaging.

"When it comes to getting more traffic, the team at Growth Ramp are one of the first we turn to. One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months. Can I give you some advice? Hire Growth Ramp before your competitor does."

Ronit Epstein
Director of Marketing at Yotpo, a SaaS eCommerce scale-up

Problems discovered:

Yotpo raised $22 million from VC investors and was under the gun to get results fast.

What Growth Ramp did:

Here’s how we created Yotpo’s 7th most SEO-optimized post.

  1. Mapped out Yotpo’s SEO keywords we wanted to target.
  2. Leveraged influencers to drive social traffic.
  3. Created relevant visual content to engage readers.
  4. Tapped into communities on Facebook, LinkedIn, and other B2B sites to drive targeted social traffic.

"I didn't believe the team at Growth Ramp at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more. If you're not promoting what you sweat to create, then you won't get as far as you can."

Johnathan Dane
Founder of Klientboost

Problems discovered:

While Klientboost was getting okay results, they weren’t promoting their content.

What Growth Ramp did:

Here’s how we increased inbound leads by 20% (with LTVs of $25,000+) in three months.

  1. Leveraged influencers to drive social traffic. This led to links on several sites to grow SEO traffic, including Wikipedia.
  2. Created partnerships to land links on respected and high authority marketing blogs.‍
  3. Got targeted traffic from Facebook, LinkedIn, and other B2B sites.

"When I approached Growth Ramp, I was coming in cold, but they estimated I could make my 1st project back with a price increase campaign in two months, which I did. I don’t think enough founders are focusing on pricing to optimize their growth strategy. You may have a gut feeling about the right price of your product. But without pricing data, you’re likely leaving money on the table."

Brenden Mulligan
CEO of Podpage, a SaaS website builder. Founder of LaunchKit (bought by Google).

Problems discovered:

  1. Podpage wanted actionable research to know its market, product, & customers.
  2. Podpage guessed the price of their product & wanted a data-driven pricing strategy.
  3. Podpage lacked clarity why customers weren’t buying.

What Growth Ramp did:

Here’s how we helped Podpage increase their annual recurring revenue (ARR) by 28.5% without losing a customer:

  1. Surveyed Podpage's customers to get actionable insights to understand the market, product, & customers.
  2. Ran a price sensitivity analysis, showing Podpage was under pricing its product.
  3. Examined research & sales process to spot buyer bottlenecks.

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More

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More

Unify your brand strategy with our growth-driven product marketing process

Here’s a 10,000-foot view of how we create and execute your strategy:

Growth Ramp's Process

Product Marketing

1

Observe
& Question

No one knows your business better than you. We’ll interview you and your frontline team and ask precise questions to unlock overlooked opportunities.

2

Customer & Market
Research

Your customers and market hold the keys to your growth kingdom. We’ll deconstruct what’s working to unlock vast insights to streamline your scalable strategy.

3

Identify & Synthesize

Using our value-driven findings, we’ll develop an executive summary of our discoveries. You’ll get an action plan filled to the brim with comprehensive tactics to execute.

What you'll get:

  1. Identify your time and money investment sweet spot.
  2. 30-60 practical items you can activate right away.
  3. Clear, precise, and proven tactics to optimize your positioning, pricing, and go-to-market strategy.

Growth Marketing

4

Experiment
& Test

When in doubt, try it out. We’ll help you launch data-driven growth experiments with copy and creatives that convert into traffic, leads, and sales.

5

Systemize
& Streamline

Get established systems that supports your strategy.

6

Execute, Coach & Train

As your partners, we work with you and your team to bring our expertise into your business.

7

Scale

Double down on what’s working to increase your bottom line and bring it all together. Repeat steps 1-7.

What you'll get:

  1. More targeted traffic.
  2. More qualified leads.
  3. More record-breaking sales.
  4. More time to do what you love.

Process timeline: While this is a continuous process as you scale, we focus on 3-month projects to maximize short-and-long-term impact.

Our results-driven proprietary process gives you the data necessary to improve your:

Market & Customer Research

Tap into customer psychology, market conditions, and your competition with timely, actionable, and accurate market insights. You’ll get research so refined, it’ll make Einstein, Nielsen, and Tesla blush. See more about our market research services.

Positioning Strategy

Know & show how your product is distinct in a way that captures your customers’ focus and gets them to say, "Shut up and take my money!" See more about our brand positioning services.

Pricing Strategy

See what the market will pay, multiply your product’s price, and raise customer lifetime value. It’s one thing to make your digital cash register ring. Hiring Growth Ramp will make it sing. We’ll help you  master the art & science of data-driven pricing strategy services.

Go-to-Market Strategy

Make your revenue charts grow up-and-to-the-right by knowing where to best invest your time and money to get the highest ROI. Think of Growth Ramp like your own MapQuest or TomTom that’ll take you right to the pot of gold. See more about our go-to-market strategy services.

Buyer Psychology & Messaging

Tailor your branding to your customers throughout every step of the buyer journey. You’ll make your messaging so powerful and personal, it’s almost as if you can read their minds.

Customer Experience & Product Strategy

Get people talking, gushing, and raving about your offer by improving your product-market-fit score. You’ll see higher word-of-mouth and retention rates that will make Apple line up for your next launch.

We specialize in working with:

  1. SaaS software products.
  2. eCommerce products.
  3. Info products.
  4. Productized services.
  5. Marketplaces & platforms.
  6. Teams that work together to beat goals, bigger competitors, or the status quo.
  7. Companies that appreciate our culture values - generosity, remarkable, ownership, truth-seekers, wisdom-investors, truth-seekers, heck yeah, resilient risk takers, ambitious, methodical, and patience.

Is your product in another category? Feel free to book a call and we’ll be happy to let you know if it works with our system.

Rest assured, all our service packages:

  • Are 3-month cycles, with the option to continue if beneficial.
  • Include a senior marketer to guide you through the process.
  • Provide a client success director to ensure your project is profitable.

Here’s what our clients say about Growth Ramp’s results:

"When I found Growth Ramp, my team was skeptical, but I could tell they ‘get’ startups. For example, they were talking about pricing strategy and no one was talking about pricing. Growth Ramp gave us impartial insights on our customers, competitors, and market. They also got us 41 sales meetings with companies like Amazon, Old Navy, U.S. Gold Bureau, in four months."

Vikas Agrawal
CEO of SprigHub, a SaaS marketing intelligence platform.

Problems discovered:

  1. SprigHub wanted a concise statement about its value.
  2. Brand messaging wasn’t clear, causing prospects to devalue SprigHub.
  3. Messaging wasn’t clear about SprigHub’s support, leaving $2,000/mo in value on the table.

What Growth Ramp did:

Here’s what we did to get 41 sales meetings in four months:

  1. Dialed in brand messaging hierarchy, which increased customer willingness to pay 5x.
  2. Clarified support levels, increasing the value to prospects by $2,000/mo.
  3. Quantified the value of its features by testing value propositions and brand messaging.

"When it comes to getting more traffic, the team at Growth Ramp are one of the first we turn to. One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months. Can I give you some advice? Hire Growth Ramp before your competitor does."

Ronit Epstein
Director of Marketing at Yotpo, a SaaS eCommerce scale-up

Problems discovered:

Yotpo raised $22 million from VC investors and was under the gun to get results fast.

What Growth Ramp did:

Here’s how we created Yotpo’s 7th most SEO-optimized post.

  1. Mapped out Yotpo’s SEO keywords we wanted to target.
  2. Leveraged influencers to drive social traffic.
  3. Created relevant visual content to engage readers.
  4. Tapped into communities on Facebook, LinkedIn, and other B2B sites to drive targeted social traffic.

"I didn't believe the team at Growth Ramp at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more. If you're not promoting what you sweat to create, then you won't get as far as you can."

Johnathan Dane
Founder of Klientboost

Problems discovered:

While Klientboost was getting okay results, they weren’t promoting their content.

What Growth Ramp did:

Here’s how we increased inbound leads by 20% (with LTVs of $25,000+) in three months.

  1. Leveraged influencers to drive social traffic. This led to links on several sites to grow SEO traffic, including Wikipedia.
  2. Created partnerships to land links on respected and high authority marketing blogs.‍
  3. Got targeted traffic from Facebook, LinkedIn, and other B2B sites.

"When I approached Growth Ramp, I was coming in cold, but they estimated I could make my 1st project back with a price increase campaign in two months, which I did. I don’t think enough founders are focusing on pricing to optimize their growth strategy. You may have a gut feeling about the right price of your product. But without pricing data, you’re likely leaving money on the table."

Brenden Mulligan
CEO of Podpage, a SaaS website builder. Founder of LaunchKit (bought by Google).

Problems discovered:

  1. Podpage wanted actionable research to know its market, product, & customers.
  2. Podpage guessed the price of their product & wanted a data-driven pricing strategy.
  3. Podpage lacked clarity why customers weren’t buying.

What Growth Ramp did:

Here’s how we helped Podpage increase their annual recurring revenue (ARR) by 28.5% without losing a customer:

  1. Surveyed Podpage's customers to get actionable insights to understand the market, product, & customers.
  2. Ran a price sensitivity analysis, showing Podpage was under pricing its product.
  3. Examined research & sales process to spot buyer bottlenecks.

"Before we started with Growth Ramp, we had no idea who our target customer was. Growth Ramp interviewed our customers, did market research, and showed us who we wanted to help and then executed the strategy which more than doubled our ARR (+127%) in 6 months."

Ben Leavitt
CEO of Decibite - a web hosting startup.

Problems discovered:

  1. Decibite was unclear who they were targeting & what messaging to use.
  2. Decibite struggled to differentiate its products from competitors.
  3. Decibite could not communicate its value in one bold and concise statement.

What Growth Ramp did:

Here’s what we did to double Decibite’s annual recurring revenue (+127%) after six months:

  1. Did market research, showing people were willing to pay double for their products.
  2. Created a unique sales proposition, guaranteeing 15% or faster web hosting.
  3. Created feature pages to show more of Decibite’s value to customers.

"Each article Growth Ramp worked on performed 200-300% better than our other articles, on average. This isn't by accident, it's by design. If you get the opportunity to work with Growth Ramp, take it. You'll be glad you did."

Adam Connell
Founder of Blogging Wizard

Problems discovered:

Blogging Wizard was getting good traffic, yet they wanted to spread their message.

What Growth Ramp did:

Here’s how we increased Blogging Wizard’s traffic by 200-300% compared to other articles on its site:

  1. Leveraged influencers to drive social traffic.
  2. Got targeted traffic from Facebook, LinkedIn, and other B2B sites.

See
More

See
More

Book my discovery call

Schedule a 30m discovery call to uncover some of your most pressing product marketing problems.

There’s nothing quite like our agency out there

So what separates Growth Ramp from the rest?

Specialized in Early-Stage SaaS Products

Whether you’re entering a new market, bought a company, or launching a new product, our sweet spot is making big bucks for early-stage SaaS products.

We’ll bet on you beating Goliath when you partner with us.

Memorable Positioning Backed by Science

What do Wendy’s, Whole Foods, and Walmart have in common? These brands all sell food, but the brand strategy is distinct. Unlike market research firms, we see your research through to execution, making it easier to separate the signal from the noise.

Like Johnny Nash, it’s time to see clearly now, the rain is gone.

Dedicated to Help You Discover and Define Your Unique Sales Proposition (USP)

Growth Ramp’s CEO and founder studied the creation of USPs by Rosser Reeves, the marketing executive behind M&Ms, Minute Maid, & Colgate. You’ll see what are the must-haves for aligning your business strategy to the unique value you bring to the world.

Shine on, you brilliant diamond.

Use Positioning Insights for Everything

When developing your positioning strategy, we don’t just help you create a value statement and call it a day. No, that’s what rookie, inexperienced marketers do. We use your positioning to justify premium prices & scale across your growth channels at a fraction of the cost.

Watch your customers say, “Shut up and take my money!”

Partnered with You

Strategy can fail spectacularly when the right systems are not in place. Between your very own client success director and product marketer, Growth Ramp partners with you to reach your goals faster.

Success feels best when it's shared.

We've worked with mature companies like...

…and early-stage start-ups too:

Here’s what our clients say about Growth Ramp’s results:

"I didn't believe the team at Growth Ramp at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more. If you're not promoting what you sweat to create, then you won't get as far as you can."

Johnathan Dane
Founder of Klientboost

Problems discovered:

While Klientboost was getting okay results, they weren’t promoting their content.

What Growth Ramp did:

Here’s how we increased inbound leads by 20% (with LTVs of $25,000+) in three months.

  1. Leveraged influencers to drive social traffic. This led to links on several sites to grow SEO traffic, including Wikipedia.
  2. Created partnerships to land links on respected and high authority marketing blogs.‍
  3. Got targeted traffic from Facebook, LinkedIn, and other B2B sites.

"When I approached Growth Ramp, I was coming in cold, but they estimated I could make my 1st project back with a price increase campaign in two months, which I did. I don’t think enough founders are focusing on pricing to optimize their growth strategy. You may have a gut feeling about the right price of your product. But without pricing data, you’re likely leaving money on the table."

Brenden Mulligan
CEO of Podpage, a SaaS website builder. Founder of LaunchKit (bought by Google).

Problems discovered:

  1. Podpage wanted actionable research to know its market, product, & customers.
  2. Podpage guessed the price of their product & wanted a data-driven pricing strategy.
  3. Podpage lacked clarity why customers weren’t buying.

What Growth Ramp did:

Here’s how we helped Podpage increase their annual recurring revenue (ARR) by 28.5% without losing a customer:

  1. Surveyed Podpage's customers to get actionable insights to understand the market, product, & customers.
  2. Ran a price sensitivity analysis, showing Podpage was under pricing its product.
  3. Examined research & sales process to spot buyer bottlenecks.

"Before we started with Growth Ramp, we had no idea who our target customer was. Growth Ramp interviewed our customers, did market research, and showed us who we wanted to help and then executed the strategy which more than doubled our ARR (+127%) in 6 months."

Ben Leavitt
CEO of Decibite - a web hosting startup.

Problems discovered:

  1. Decibite was unclear who they were targeting & what messaging to use.
  2. Decibite struggled to differentiate its products from competitors.
  3. Decibite could not communicate its value in one bold and concise statement.

What Growth Ramp did:

Here’s what we did to double Decibite’s annual recurring revenue (+127%) after six months:

  1. Did market research, showing people were willing to pay double for their products.
  2. Created a unique sales proposition, guaranteeing 15% or faster web hosting.
  3. Created feature pages to show more of Decibite’s value to customers.

"Each article Growth Ramp worked on performed 200-300% better than our other articles, on average. This isn't by accident, it's by design. If you get the opportunity to work with Growth Ramp, take it. You'll be glad you did."

Adam Connell
Founder of Blogging Wizard

Problems discovered:

Blogging Wizard was getting good traffic, yet they wanted to spread their message.

What Growth Ramp did:

Here’s how we increased Blogging Wizard’s traffic by 200-300% compared to other articles on its site:

  1. Leveraged influencers to drive social traffic.
  2. Got targeted traffic from Facebook, LinkedIn, and other B2B sites.

"When I found Growth Ramp, my team was skeptical, but I could tell they ‘get’ startups. For example, they were talking about pricing strategy and no one was talking about pricing. Growth Ramp gave us impartial insights on our customers, competitors, and market. They also got us 41 sales meetings with companies like Amazon, Old Navy, U.S. Gold Bureau, in four months."

Vikas Agrawal
CEO of SprigHub, a SaaS marketing intelligence platform.

Problems discovered:

  1. SprigHub wanted a concise statement about its value.
  2. Brand messaging wasn’t clear, causing prospects to devalue SprigHub.
  3. Messaging wasn’t clear about SprigHub’s support, leaving $2,000/mo in value on the table.

What Growth Ramp did:

Here’s what we did to get 41 sales meetings in four months:

  1. Dialed in brand messaging hierarchy, which increased customer willingness to pay 5x.
  2. Clarified support levels, increasing the value to prospects by $2,000/mo.
  3. Quantified the value of its features by testing value propositions and brand messaging.

"When it comes to getting more traffic, the team at Growth Ramp are one of the first we turn to. One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months. Can I give you some advice? Hire Growth Ramp before your competitor does."

Ronit Epstein
Director of Marketing at Yotpo, a SaaS eCommerce scale-up

Problems discovered:

Yotpo raised $22 million from VC investors and was under the gun to get results fast.

What Growth Ramp did:

Here’s how we created Yotpo’s 7th most SEO-optimized post.

  1. Mapped out Yotpo’s SEO keywords we wanted to target.
  2. Leveraged influencers to drive social traffic.
  3. Created relevant visual content to engage readers.
  4. Tapped into communities on Facebook, LinkedIn, and other B2B sites to drive targeted social traffic.

See
More

See
More

Ready to partner with Growth Ramp to scale your SaaS faster?

Schedule your discovery call today. In one call, we’ll uncover your most pressing growth opportunities & product marketing problems. All it takes is three minutes to kickstart your growth.

Book my discovery call

This is a 30 minute call.