Latest Marketing Articles

Promotion Channels: Scaling Your Content Marketing Strategy to Double Blog Growth

Have you ever felt stuck trying to grow your blog? Or perhaps wish your blog would grow faster? If you are like me, you know you should be producing top-notch, “10x content.” And you may also know you can do more than promote your latest blog just on your social media accounts. But still, you have….

Promotion Channels: Scaling Your Content Marketing Strategy to Double Blog Growth
Content Marketing ROI: How Long Does Blogging Take to Get Noteworthy Results?

Content Marketing ROI: How Long Does Blogging Take to Get Noteworthy Results?

Posted in Content Marketing

There are two ways to get new customers: Quick and scrappy short-term wins. Slow and methodical long-term wins. Quick wins are great, especially when you began doing things that didn’t scale. But as your business matures, it’s time to decide what long-term channels you will focus on to scale your growth. You typically have one….

How Orbit Media’s Link Bait Magnet Built 430 Links in Six Months

Getting quality links to your site is TOUGH. Building one or two links to an article feels good. Roping in 10 to 20 links, and you feel like a champion. But what if you could get over 430 links to an article? Not only that but… You bring in 8,100 visitors the first month… And 2,700….

How Orbit Media’s Link Bait Magnet Built 430 Links in Six Months
Content Customer Acquisition Costs Too High? Here’s How We Build Content Strategies to Reduce CAC

Content Customer Acquisition Costs Too High? Here’s How We Build Content Strategies to Reduce CAC

Posted in Content Marketing

It happens to all of us. Content marketing was the hot new thing. You could write an article, promote it on social, build a few links, and voila! Instant traffic and customers. Now, content marketing ROI is decaying. Brian Balfour, CEO of Reforge, asked Patrick Campbell of ProfitWell about the state of content marketing ROI. They discovered while….

What are Extrinsic Rewards? How do Extrinsic Rewards Apply to Marketing?

Also Known As: positive reinforcement, conditioned rewards, external rewards, extrinsic motivation Definition: An extrinsic reward is a physical reward given to someone for doing a task. Extrinsic rewards are valuable ways to motivate new customers who have yet to try a new experience. Extrinsic Rewards Examples: Loyalty Programs. Loyalty programs have become a mainstream marketing….

What are Extrinsic Rewards? How do Extrinsic Rewards Apply to Marketing?
What is the Endowment Effect? How Does the Endowment Effect Apply to Marketing?

What is the Endowment Effect? How Does the Endowment Effect Apply to Marketing?

Also Known As: Divestiture Aversion, Mere Ownership Effect Definition: People value objects simply because they own them. In fact, people tend to pay more to keep something they own than to obtain something new of equal value they do not own. Endowment Effect Examples: NCAA Tickets. Professors Dan Ariely and Ziv Carmon ran a study….

What is Confirmation Bias? How Does Confirmation Bias Apply to Marketing?

Also Known As: Confirmatory Bias, Myside Bias, and Observational Selection Definition: A bias to search for, interpret, and favor information that confirms one’s current beliefs or hypotheses. Confirmation Bias Examples: Testing The Hypothesis: Sometimes, not-so-smart marketers run tests to prove what they believe should work. This is okay. But if they do not continue testing,….

What is Confirmation Bias? How Does Confirmation Bias Apply to Marketing?
What is the Barnum Effect? How Does the Barnum Effect Apply to Marketing?

What is the Barnum Effect? How Does the Barnum Effect Apply to Marketing?

Also Known As: The Forer Effect Definition: People give higher accuracy ratings to descriptions that fit their personality, even if the descriptions can apply to a wide range of people. Barnum Effect Examples: Validate Your Customer. Do you enjoy being liked by others? So do your customers. Jif peanut butter likes to affirm choosy moms…..

What is the Bandwagon Effect? How Does the Bandwagon Effect Apply to Marketing?

Also Known As: Bandwagoning, the effect of fads and trends Definition: People are more likely to accept ideas and trends when they are made aware that more people use that product or service. Bandwagon Effect Examples: Improving Amazon and eBay Listings: Many marketplace sites like Amazon and eBay use the bandwagon effect as a signal….

What is the Bandwagon Effect? How Does the Bandwagon Effect Apply to Marketing?
What is Availability Heuristic? How Does The Availability Heuristic Apply to Marketing?

What is Availability Heuristic? How Does The Availability Heuristic Apply to Marketing?

Definition: A mental shortcut that assumes a product or an idea that comes to mind fast is more important than an idea that is not recalled as fast. This leads to a bias towards new news over timeless truths. Availability Heuristic Examples: Vivid Stories and Hyped Media: A dull and boring event may be more….