Latest Marketing Articles

What Is Big Data Marketing? And How Do Startups Use It to Grow Faster?

Have you heard of Facebook’s magical moment that created explosive user growth? Facebook’s goal was to help connect an user with seven friends in 10 days. Have you ever wondered where that number came from? Or for Twitter, their goal to get an user to follow its first 30 users? Wouldn’t it be great if….

What Is Big Data Marketing? And How Do Startups Use It to Grow Faster?
We Need True Thought Leadership, Because Content Marketing Is Broken

We Need True Thought Leadership, Because Content Marketing Is Broken

Posted in Content Marketing

Google is filled with crap content because content marketing is broken. Here’s why. Malcolm Gladwell popularized the 10,000-hour rule. The rule states it takes 10,000 hours to become world-class. In the past these masters could create content, and people would learn what it takes to make it as an entrepreneur. Over the years things got….

Promotion Channels: Scaling Your Content Marketing Strategy to Double Blog Growth

Have you ever felt stuck trying to grow your blog? Or perhaps wish your blog would grow faster? If you are like me, you know you should be producing top-notch, “10x content.” The kind of content that gets people to think and value the insight you give to the community. And you may also know….

Promotion Channels: Scaling Your Content Marketing Strategy to Double Blog Growth
Content Marketing ROI: How Long Does Blogging Take to Get Noteworthy Results?

Content Marketing ROI: How Long Does Blogging Take to Get Noteworthy Results?

Posted in Content Marketing

There are two ways to get new customers: Quick and scrappy short-term wins. Slow and methodical long-term wins. Quick wins are great, especially when you began doing things that didn’t scale. But as your business matures, it’s time to decide what long-term channels you will focus on to scale your growth. You typically have one….

How Orbit Media’s Link Bait Magnet Built 430 Links in Six Months

Getting quality links to your site is TOUGH. Building one or two links to an article feels good. Roping in 10 to 20 links, and you feel like a champion. But what if you could get over 430 links to an article? Not only that but… You bring in 8,100 visitors the first month… And 2,700….

How Orbit Media’s Link Bait Magnet Built 430 Links in Six Months
Content Customer Acquisition Costs Too High? Here’s How We Build Content Strategies to Reduce CAC

Content Customer Acquisition Costs Too High? Here’s How We Build Content Strategies to Reduce CAC

Posted in Content Marketing

It happens to all of us. Content marketing was the hot new thing. You could write an article, promote it on social, build a few links, and voila! Instant traffic and customers. Now, content marketing ROI is decaying. Brian Balfour, CEO of Reforge, asked Patrick Campbell of ProfitWell about the state of content marketing ROI. They discovered while….

What is Hindsight Bias? How Does Hindsight Bias Apply to Marketing?

Also Known As: The “knew-it-all-along” effect, or creeping determinism. Definition: Hindsight bias happens when someone sees an event as predictable and happens as they guessed it would, even if they have little to no objective reason for making that prediction. Hindsight Bias Examples: Honest Marketing. Customers must hit a point where they select a product or….

What is Hindsight Bias? How Does Hindsight Bias Apply to Marketing?
What is Survivorship Bias? How Does Survivorship Bias Apply to Marketing?

What is Survivorship Bias? How Does Survivorship Bias Apply to Marketing?

Also Known As: Survival bias Definition: Survivorship bias occurs when we concentrate on people or companies that were “selected,” while overlooking those that were not selected because of their lack of visibility. Survivorship Bias Examples: Listening to Startup Survivors. The world of startups is full of stories of who made it, how, and why. We….

What is In-group Bias? How Does In-group Bias Apply to Marketing?

Also Known As: In-group favoritism, in-group–out-group bias, or intergroup bias Definition: In-group bias occurs when customers favor people who belong to a certain group that others are not a part of, the out-group members. In-group bias Examples: Facebook Groups. Communities can be valuable assets for companies. Putting time into building or joining a tribe leads to….

What is In-group Bias? How Does In-group Bias Apply to Marketing?
What is the Mere Exposure Effect? How Does Mere Exposure Effect Apply to Marketing?

What is the Mere Exposure Effect? How Does Mere Exposure Effect Apply to Marketing?

Also Known As: The familiarity principle Definition: The mere-exposure effect happens when customers have a preference for something, simply because they are familiar with it. Mere Exposure Effect Examples: Advertising. The mere exposure effect is the basis of branding and advertising. Research has been mixed on the effect of mere exposure positively or negatively affecting….