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Content Marketing
Check out our latest articles on content marketing.
Content Customer Acquisition Costs Too High?
Here’s How We Build Content Strategies to Reduce CAC
Click here to learn how we reduce customer acquisition costs by building a look-a-like audience for content marketing.
Jason Quey
Content Marketing
We Need TRUE Thought Leadership
Because Content Marketing Is Broken
Google is filled with crap content because content marketing is broken. Learn why we need true industry thought leadership now more than ever.
Jason Quey
Content Marketing
Comparative Advertising and Content Marketing
Applying The Art of War to Content Marketing
When done right, comparative advertising will help you win potential customers looking to buy now. Click to learn how to use comparative marketing to for your startup.
Jason Quey
Content Marketing
Content Promotion Channels
Scaling Your Content Marketing Strategy to Double Blog Growth
Before you decide what promotion channels to pursue, it’s wise to ask yourself some tough questions. Click to read how to rank your channels on their ROI.
Jason Quey
Content Marketing
Content Marketing ROI
How Long Does Blogging Take to Get Noteworthy Results?
Blogging can help you get customers at scale. But it takes time to see a positive ROI from content marketing. Learn how long it takes, and how to go faster.
Jason Quey
Content Marketing
The Latest Articles on The Blog
Auditing Podia’s Growth Strategy
Click to take an inside look at Podia’s growth strategy to help you find untapped growth opportunities in your startup.
Jason Quey
Growth Strategy: Business Growth Strategies From Today’s Hottest Startups
Customer Discovery Interviews: A Secret of Successful Startups
Questions, Scripts, and Templates to Become a Customer-Centered Startup
Successful entrepreneurs rarely create full-length business plans before they launch a product. Instead, like a methodical scientist, they set up hypotheses they need to answer. And the best way to get answers to these questions is to talk to your customers through customer discovery interviews.
Jason Quey
Customer Development
Business Validation
How to Presell a Product Before You Launch
If you aren’t validating your business model, then you’re wasting your time and money. There's a reason 72% of new products fail to hit their revenue goals or fail to make any money at all. Click to learn how to validate your business by pre-selling your product before you build it.
Jason Quey
Customer Development
Pricing Strategy
How to Precisely Price Your Product
Smart cofounders know the best way to design a product and pricing strategy is around the customer’s needs and values. Click to learn how they do it.
Jason Quey
Pricing Strategy
Spencer Fry's Path to Podia's 1,000 True Fans
Podia's Journey From Idea to Scale
Building a business gives you a lot of freedom. But freedom doesn’t mean you always get what you expect.
Jason Quey
How to Get 1,000 True Fans: Case Studies from Startup Founders
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