Content Marketing

Check out our latest articles on content marketing.

Content Customer Acquisition Costs Too High?

Here’s How We Build Content Strategies to Reduce CAC

Click here to learn how we reduce customer acquisition costs by building a look-a-like audience for content marketing.

Jason Quey Content Marketing

Comparative Advertising and Content Marketing

Applying The Art of War to Content Marketing

When done right, comparative advertising will help you win potential customers looking to buy now. Click to learn how to use comparative marketing to for your startup.

Jason Quey Content Marketing

We Need TRUE Thought Leadership

Because Content Marketing Is Broken

Google is filled with crap content because content marketing is broken. Learn why we need true industry thought leadership now more than ever.

Jason Quey Content Marketing

Content Promotion Channels

Scaling Your Content Marketing Strategy to Double Blog Growth

Before you decide what promotion channels to pursue, it’s wise to ask yourself some tough questions. Click to read how to rank your channels on their ROI.

Jason Quey Content Marketing

Content Marketing ROI

How Long Does Blogging Take to Get Noteworthy Results?

Blogging can help you get customers at scale. But it takes time to see a positive ROI from content marketing. Learn how long it takes, and how to go faster.

Jason Quey Content Marketing

The Latest Articles on The Blog

What is Confirmation Bias?

How Does Confirmation Bias Apply to Marketing?

Confirmation bias is a bias to search for, interpret, and favor information that confirms one’s current beliefs or hypotheses.

Henry Foster Customer Psychology and Consumer Behavior

What is the Bandwagon Effect?

How Does the Bandwagon Effect Apply to Marketing?

People are more likely to accept ideas and trends when they are made aware that more people use that product or service.

Henry Foster Customer Psychology and Consumer Behavior

What are Extrinsic Rewards?

How do Extrinsic Rewards Apply to Marketing?

An extrinsic reward is a physical reward given to someone for doing a task. Extrinsic rewards are valuable ways to motivate new customers who have yet to try a new experience.

Henry Foster Customer Psychology and Consumer Behavior

What is The Framing Effect?

How Does The Framing Effect Apply to Marketing?

The framing effect refers to the bias where people react differently depending on the frame of reference. For example, people will respond differently to a choice when presented as a loss or as a gain.

Jason Quey Customer Psychology and Consumer Behavior

What is Availability Heuristic?

How Does The Availability Heuristic Apply to Marketing?

Availability heuristic is a mental shortcut that assumes a product or an idea that comes to mind fast is more important than an idea that is not recalled as fast. This leads to a bias towards new news over timeless truths.

Henry Foster Customer Psychology and Consumer Behavior