Customer Psychology and Consumer Behavior

What is Customer Psychology?

Customer psychology is the study of why we buy, or not buy a product or service.

By understanding what a customer thinks, feels, and believes, you will have a clear picture how to help your audience buy from you.

You can get a lot of valuable data from heatmaps, visitor recordings, feedback polls, and other conversion optimization tools.

But until you talk to your customers, these hypotheses often stay as guesses.

Here Are Our Articles on Understanding Customer Psychology for Startups:

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