Customer Psychology and Consumer Behavior

What is Customer Psychology?

Customer psychology is the study of why we buy, or not buy a product or service.

By understanding what a customer thinks, feels, and believes, you will have a clear picture how to help your audience buy from you.

You can get a lot of valuable data from heatmaps, visitor recordings, feedback polls, and other conversion optimization tools.

But until you talk to your customers, these hypotheses often stay as guesses.

Here Are Our Articles on Understanding Customer Psychology for Startups:

What Is Availability Heuristic?

How Does the Availability Heuristic Apply to Marketing?

Availability heuristic is a mental shortcut that assumes a product or an idea that comes to mind fast is more important than an idea that is not recalled as fast. This leads to a bias towards new news over timeless truths.

Henry Foster Customer Psychology and Consumer Behavior

What Is Selective Retention?

How Does Selective Retention Apply to Marketing?

Selective retention is a bias where people are more likely to remember messages that closely related to their interests, values, and beliefs.

Jason Quey Customer Psychology and Consumer Behavior

What Is the Framing Effect?

How Does the Framing Effect Apply to Marketing?

The framing effect refers to the bias where people react differently depending on the frame of reference. For example, people will respond differently to a choice when presented as a loss or as a gain.

Jason Quey Customer Psychology and Consumer Behavior

What Is the Bandwagon Effect?

How Does the Bandwagon Effect Apply to Marketing?

People are more likely to accept ideas and trends when they are made aware that more people use that product or service.

Henry Foster Customer Psychology and Consumer Behavior

What Is Reverse Psychology?

How Does Reverse Psychology Apply to Marketing?

Reverse psychology is a process to promote a belief or behavior that causes an opposite reaction you desire a customer to have. This is more likely to happen when a person has a negative emotional reaction to being persuaded.

Henry Foster Customer Psychology and Consumer Behavior

The Latest Articles on The Blog

What Is Positioning?

How Does Positioning Help My Startup?

How positioning will turn more traffic into sales.

Jason Quey Positioning

What Are Points of Parity?

How Do Points of Parity Help Me Scale My Startup Faster?

How points of parity will turn more traffic into sales.

Jason Quey Positioning

What Is a Positioning Statement?

How Does a Positioning Statement Help My Startup?

How a positioning statement will turn more traffic into sales.

Jason Quey Positioning

How to Differentiate Your Product to Stand Out From the Competition

Step-by-step directions and examples to differentiate your product to stop looking like every other competitor out there.

Understanding what makes your product different will help you get new customers. In time, it becomes easier to spread the word because they understand what makes your product unique.

Jason Quey Positioning

What Is Repositioning?

How Does Repositioning Help My Startup?

How repositioning will turn more traffic into sales.

Jason Quey Positioning