Market Research

What is Market Research?

Market research is the process of gathering information about your target market and customers.

After you have found out who your true competitors are, you will use your market research to position your startup and craft your go-to-market strategy.

If you ask your customers the right questions, they will give you the information you need to serve them better than your competition. Unfortunately, you customers do not have perfect memories. As a result, you can validate what they tell you by doing market research.

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