What is the most important piece of growth?
Did you guess getting new customers?
When you’re first starting, you need to prioritize customer acquisition.
In 2013, Y-Combinator Paul Graham tweeted a graph of the fastest-growing startup they had funded. A few months later, the mystery startup Homejoy closed a whopping $38 million. Not bad for a Series A funding round.
Yet 18 months later, Homejoy shut down.
But the death of hyper-growth startups that lack customer retention is not unique.
At its peak in 2013, Path was a social network with 50 million users. The startup raised roughly $70 million from top Silicon Valley investors like Kleiner Perkins, Redpoint, and First Round Capital. Google tried to buy Path for $100 million plus an earnout of $25 million to be paid over four years.
After struggling to find product-market fit, Path sold to Kakao two years later for an undisclosed amount.
Here’s another startup that died from not optimizing the customer experience:
At the start of 2012, BranchOut had 1 million monthly active users. Two months later, it had 5.5 million monthly active users. With a total of $49 million in funding in less than two years, the company was all but unstoppable. Or so everyone thought...
Unfortunately, 18 months later, BranchOut flamed out. After rocketship growth, BranchOut tapped out and sold for $5.4 million to 1-Page.
Sure, these are marketplace and social networking sites and not SaaS products. Regardless, the principle is the same...
Creating a customer acquisition plan without a customer experience strategy is a fast path to the startup graveyard.
What happens when you have the right customer experience strategy in place? You’re able to...
In short, a better customer experience strategy = more customer retention + word of mouth = more growth.
If not, then you should strongly consider working with a product marketing agency like Growth Ramp to create your customer experience plan.
At Growth Ramp, every strategy we build is a customer-centric approach to product-led growth.
To craft your customer experience roadmap, we begin by “getting outside the building” and talking to your customers.
Depending on your product, we’ll ask your customers 20-25 questions to find out:
All of these insights will be backed by data using our proprietary market research.
With this research, we’ll use our go-to-market services to create and execute on your growth strategy to get 1,000 customers in a year.
If that sounds valuable, you can apply to hire Growth Ramp today.
After using our competitive intelligence services on other marketing agencies, we discovered three distinctions between us:
If you’d like to learn more how Growth Ramp can help you get 1,000 customers in a year, apply to hire Growth Ramp today.
Ben Leavitt, CEO of Decibite, a web hosting startup based in Calgary, Alberta, Canada
Before we started with Growth Ramp, we had no idea who our target customer was. Marketing has been a frustrating process for us at Decibite.
Growth Ramp interviewed our customers, did market research, showed us where we were, and who we wanted to help. Growth Ramp then executed the strategy to capitalize and appeal to that market. This was a huge game-changer. They did everything that we were wanting to do and more. This was a huge weight off my shoulders and helped me avoid burnout.
Growth Ramp got us back on track and their efforts have pushed us further in one month than a year on our own.
Ronit Epstein, ex-Director of Marketing at Yotpo, an eCommerce SaaS startup based in Israel
When it comes to getting more traffic, Jason is one of the first we turn to. One of his articles was one of the 7th most SEO-optimized posts for Yotpo after two months.
Can I give you some advice? Hire Growth Ramp before your competitor does.
If you’re like most SaaS founders, you don’t want to pay a 6-month management fee for something that’s not working well. Because when traffic doesn’t come in as fast as you were expecting, you’ve lost time, money, and hope.
Instead, you want to partner with a marketing team who has the ability to get results quickly with SEO. An agency that has a strategy and plan that not only brings in traffic, but qualified leads, and sales. Learn more about our SEO services →
Johnathan Dane, CEO and Founder of Klientboost
Do you know when you're super excited to finally stay consistent with your blog? And then someone like Jason comes around, smacks you in the face, and tells you when you're shooting yourself in the foot?
I didn't believe Jason at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more. If you're not promoting what you sweat to create, then you won't get as far as you can.
3 Month Results: