Need brand positioning services for your startup?

Growth Ramp's mission is to help 1,000 entrepreneurs from idea to scale.

We do this by creating a custom-tailored strategy to help high-growth startups find big leaks and bigger wins. And once we find those wins, we’ll use our brand positioning and marketing services to keep customers coming in at scale.

We’ve made money for…

Are you ready to turn your dreams into a reality? Click the button below to apply to work with Growth Ramp.

Apply to Work With Growth Ramp

We’re often booked 3-8 weeks out. We add new clients add on a first-come, first-served basis.

If you’re not ready to commit, keep reading to learn how Growth Ramp can make you more money...

Do you need more help to find out if Growth Ramp’s positioning services are right for you?

Here’s what you need to know...

Table of Contents

  1. What is brand positioning? Why is brand positioning important for my startup?
  2. How will brand positioning help my startup make more money?
  3. What results can I expect using Growth Ramp’s brand positioning services?
  4. What is Growth Ramp’s brand positioning process?
  5. What deliverables will I receive each month working with Growth Ramp?
  6. How much does branding cost?
  7. How does Growth Ramp price their marketing services?
  8. How is Growth Ramp different from other branding agencies?
  9. How do I start working with Growth Ramp to improve my brand positioning (and make me more money)?

What is brand positioning? Why is brand positioning important for my startup?

Back in the old days (like 2,700 BC), farmers had one way to distinguish their cattle from someone else’s: a hot branding iron.


At first, branding was key to prevent someone from stealing your oxen. But as select ranchers groomed their cows, they were able to charge a premium for their products.


Today, brand positioning is about the place a brand takes in the minds of your customers. 


More importantly, brand positioning is about distinguishing your product from your competitors. So when someone has a problem, they know your product is the perfect solution to their problem.


Apply to Work With Growth Ramp

We’re often booked 3-8 weeks out. We add new clients add on a first-come, first-served basis.

How will brand positioning help my startup make more money?

Let me ask you a question:


Do you want your product to be first to mind when your customer is looking for your solution?


Everyone is clamoringtk for your customer’s attention.


If your product...

...as your competitors, how will your potential customer know you are right choice for her?


Here's the deal.

It doesn't matter if you have the best product in the world. The reality is cheap and inferior products outsell the best products all the time.


If no one knows what makes you different, it’s all a guessing game to the customer.


You can't be all things to all people. And neither can your product.


Instead, you need to:

  1. Resonate in a way which matters to your customers.
  2. Distinguish yourself from the competition.
  3. Clearly define what your brand is and what it entails.


That’s how you will rise above the noise and give your brand a fighting chance of competing in your marketplace. No, not just competing, but dominating and winning.


And that’s where brand positioning comes in to play.

What results can I expect using Growth Ramp’s brand positioning services?

You’ve got a brand which stands out and makes a respectable first impression.


Now you need to communicate those differences to customers at scale. One of the most efficient marketing channels to do this is SEO.


SEO traffic takes time to ramp up. But unlike paid traffic, the traffic doesn’t disappear the moment you turn off your ad funnel. Let’s say your traffic looks like this:

Month Monthly Traffic Year 1's Traffic
Month 1 250
250
Month 2 350
600
Month 3 490
1,090
Month 4 686
1,776
Month 5 960
2,736
Month 6 1,345
4,081
Month 7 1,882
5,963
Month 8 2,635
8,598
Month 9 3,690
12,288
Month 10 5,165
17,453
Month 11 7,231 24,684
Month 12 10,124 34,808

You may experience more success or less, depending on your market conditions, your marketing budget, and other events. These numbers are for illustrative purposes only.

Month one, let’s assume you get 250 visitors and a 40% growth rate. At the end of your first year, you’ll have 10,124 visitors per month and 34,808 total visitors.


Let’s also assume:

  1. 1% of those who visit your website buy your product.
  2. You have only one product at $50 per month.
  3. You have a churn rate of 5%. This means your average customer will use your product for 20 months.

At the end of your first year, you will have 348 customers (34,808 X 1% = 348). With 348 customers, you will make $348,000 in total revenue (348 X $50 per month X 20 months).


But wait, there’s more!


Here’s where SEO can get real valuable (and spicy). Watch what happens in year two…

Month Monthly Traffic Year 2's Traffic
Month 13 12,149
12,149
Month 14 14,579
26,728
Month 15 17,494
44,222
Month 16 20,993
65,215
Month 17 25,192
90,407
Month 18 30,230
120,637
Month 19 36,276
156,913
Month 20 43,531
200,444
Month 21 52,237
252,681
Month 22 62,685
315,366
Month 23 75,222 390,588
Month 24 90,266 480,854

You may experience more success or less, depending on your market conditions, your marketing budget, and other events. These numbers are for illustrative purposes only.

In year two, the growth rate is 20% because bursts of traffic are less likely to move the needle. You’re also starting at 10,124 a month, not zero.


After year two, you are now at 90,266 visitors per month with total traffic of 480,854 people. In year two, you would get 4,809 new customers and $4,809,000 in total revenue.


Add this to year one’s revenue of $348,000 and you now have $5,157,000 over two years.

Apply to Work With Growth Ramp

We’re often booked 3-8 weeks out. We add new clients add on a first-come, first-served basis.

What is Growth Ramp’s brand positioning process?

Effective positioning begins by understanding what words sell.

Not all words sell the same. Otherwise, you should outsource your writing to your man in India. Heck, “lorem ipsum” will do fine.

This process is known as copywriting.


So what is Growth Ramp’s secret sauce to creating compelling copy? The kind of copy which converts casual campers into crazed customers?


It’s a 5-step process I call POWER copywriting:

  1. Plan and Position.
  2. Optimize and Orchestrate.
  3. Write and Fight.
  4. Edit and Emphasize.
  5. Review and Rank.

Step 1: Plan and Position

What separates a so-so copywriter from one who makes you hand-and-fist more money?


For starters, they begin by planning, not by writing. At Growth Ramp, we do this for you in the Gap Analysis™


Here’s a behind-the-scenes look of the planning process...


First, we begin by listening to your customers. Or potential customers, if you do not have customers right now. And in the right situations, we listen to your ex-customers. This allows us to discover the precise objections and barriers to making you more money. 


Second, we’ll listen to the founders. You know your business inside-and-out. It is your brain-child which you’ve loved and nurtured. And to help us raise your annual recurring revenue (ARR), we connect your passion with the market’s needs.


Third, we’ll listen to the sales team, the support team, the demo team, and the product team. These employees interact with your customers on a day-to-day basis. Talking to them will allow us to find the key selling points that wow your customers.


Talking to you and your team will reduce your time answering repetitive questions. And it also cuts downtime dealing with unqualified leads.


Fourth, we run a competitor analysis. With this competitive intelligence, you’ll get the inside scoop on how to position your startup to dominate the market. 


You’ll get a detailed analysis of where the opportunities are in your market. Then we’ll draft your battle plan to take on Goliath and become a leader in your industry.

Step 2: Optimize and Orchestrate

With your copy in place, we do keyword research to scale our results even further. (Note: copy must be first, then SEO).


Everything is then packaged into a simple document for you to review. In an hour call, we’ll show you:

  1. A list of pages to create magnetic copy, and an estimate of the business value of those pages.
  2. A list of competitors in your market, their market position, and our positioning recommendation for you to become the market leader.
  3. A list of customer personas. This includes which customers we believe to be the most profitable, and which will suck the life out of your startup. Yes, as polite as some customers are, not every customer is a perfect fit for your business.


After optimizing your plan, it’s common to discover opportunities that will increase your revenue by $853,000 and $2,190,000 per year.

Step 3: Write and Fight

“Being aggressive doesn’t guarantee success, but failing to be aggressive nearly always guarantees failure. In a modern world of political correctness, glad-handing, and fear of offending everyone and anyone, the art of the fight is undervalued.” - Tim Ferriss


What are you built to destroy?


That’s an aggressive idea. After all, you built your product to help people, improve their lives, and bring them delight. At your core, you desire to teach and build others up.


So why do smart copywriters write to pick a fight?


A wise general picks her battles wisely. If you attempt to win every encounter, you’ll be too tired to win the battles which matter most.


Do you remember how Facebook began?


When “FaceMash” began in 2003, Mark Zuckerberg did not open up his platform to everyone. 


MySpace, LinkedIn, and hi5 served “everyone.” Facebook set out to create a product loved by a few small fans: Harvard students.


How effective was this strategy? According to The Guardian, “Within 24 hours, 1,200 Harvard students had signed up.” [1]


Why did Zuck do this?


Simple. He knew what battles he wanted to fight. And once he captured a sizable market, he expanded into a nearby market. In 2004, Zuck expanded to Columbia, Stanford, and Yale. After that, Facebook became the go-to social network for all Ivy League schools, then all colleges, and finally for everyone.


Successful marketing begins by understanding what strengths and advantages you have. Then finding valuable customers your competitors are under-serving and serve them better.


Growth Ramp writes (and fights) with honesty and integrity.


Earlier I made a comparison between Growth Ramp and other marketing agencies. For example:

  1. Professional copywriters and CRO agencies only serve clients who meet two conditions. They must have $250,000 in annual revenue and 50,000 monthly unique visitors.
  2. Growth Ramp uses the same SEO principles. We then apply them to earlier-stage startups by combining copy with SEO.

We help you fight fair without compromising your values.


Are you afraid of potential legal harm? This might surprise you too.


The Federal Trade Commission (FTC) encourages marketers to name competitors in their ad campaigns. And they’ve done this since 1972. [2]


Since picking your position in step one, it’s time someone defended you for a change. So in step three, we create and re-write your copy to pick an honest fight against your competitors.


[1] “A Brief History of Facebook.” The Guardian, July 25, 2007. https://www.theguardian.com/technology/2007/jul/25/media.newmedia.


[2] F. Beard, “Comparative advertising wars: an historical analysis of their causes and consequences”, Journal of Macromarketing, Vol. 30, No. 3, 2010, pp. 270-286.

Step 4: Edit and Emphasize

If you want a lean, mean, fighting machine, you need to trim the fat.


Each word must pull its weight to make your page shine (and skyrocket sales). If a word won’t make you more money, it needs to leave, and pronto.


Every page Growth Ramp creates for you has three stages of editing:

  1. A clarity edit.
  2. A specificity and believability edit.
  3. A readability edit.


Why is it important to improve clarity? When your visitors land on your website, they want to know:

If your language is not clear, you’ll lose credibility and your visitor.


This is also why you need to be more specific and believable. It increases your credibility and trust.


What do I mean by being more specific and believable? Consider these two headlines:


  1. “We’re the biggest sales CRM.” 
  2. “Over 310,400 sales teams use (and recommend) our sales CRM.”


Which headline creates higher credibility and trust, and make you more money?


The second headline, because I added specific, factual information.


Here’s what specifics I added:

  1. The specific number of customers who use the sales CRM (“over 310,400”).
  2. The specific customer persona (“sales teams”).
  3. Specific language to show customers love the product (“and recommend”).


Companies boast about being the best, the biggest, and any number of grand reasons to buy their product. As a result, the customer is cautious and skeptical of these claims.


Instead, by providing specific facts, the customer will create their conclusion.


Finally, we improve your copy by improving its readability. After all, if no one reads your copy, does it even exist? More importantly, will it make sales?


All writing starts out bloated with useless words. Every word not making you money gets cut.


That’s not to say your copy should be short. On the contrary. Here you are reading this page. And it has over 4,900 words.


Every word must add power to your message.

Step 5: Review and Rank

Our goal is to get you results. 


This means we go beyond reviewing the page with you by explaining each decision. It means we’ll speak our minds and push back if your requests won’t improve your goals. (Though you get the final say because it is your business).


Your copy is now ready for prime time!


Once your copy is live, we make sure it ranks fast for the right keywords.

Apply to Work With Growth Ramp

We’re often booked 3-8 weeks out. We add new clients add on a first-come, first-served basis.

What deliverables will I receive each month working with Growth Ramp?

After creating your Gap Analysis™ custom-tailored strategy, we’ll map out the full project.


While each project is unique, most clients follow a similar path to success.


Here is a typical project timeline:

Deliverables
Gap Analysis™ (Month 1) Customer Interviews: Customers are the lifeblood of your business. And many are waiting (and excited!) to help you improve your business. After all, the better your product is, the more they will benefit.

We reach out to 50 customers to get first-hand feedback (or potential customers, if you do not have 50 customers). We use this data to improve your business strategy, pricing strategy, copy, and go-to-market strategy.

The Gap Analysis™: Your custom-tailor strategy to show you opportunities often between $853,000 and $2,190,000 a year. You will also receive:

1. Competitor intelligence from other startups in your industry.
2. A list of value propositions and positioning statements.
3. Our recommended position for you to dominate the market.
4. A list of customer personas and anti-personas. And more importantly, identify who we believe is your most profitable customer.
5. A full recommended list of pages to build.
Month 2 Market Research Survey:
Customer interviews are excellent for finding cash-making copy. But where they shine in quality, they lack in quantity.

Enter the market research survey. After finding your most profitable customers, we’ll survey them to confirm our hypotheses. The goal of this survey is to lower your cost to get a new customer (AKA, your customer acquisition costs).

We then repurpose this data into link-worthy content to accelerate SEO.

Home Page Copy: Your home page will make an important first impression. And you only have one chance to do it right.

Using your positioning statement, we’ll transform your home page to help customers understand your core business value. This will educate your audience to better understand how using your product will substantially improve their lives.

Why Us? Page: Here’s the deal: If your customers are on your website, they want you to sell them. This page tells your story and gives customers the reasons to choose you over the competition.

Pricing Page: Price is your biggest growth lever. Yet from our experience, pricing is often the least discussed among founders. We’ll work with you on your pricing strategy and price point. Then we’ll transform your pricing page to make you more money.

(4) Feature, Comparison, or Customer Pages: Copywriting legend Eugene Schwartz tackled the five phases of customer psychology.

In his classic book “Breakthrough Advertising,” Schwartz described the five customer stages as:

1. Most Aware.
2. Product-Aware.
3. Solution-Aware.
4. Problem-Aware.
5. Completely Unaware.

Applying Schwartz’s principles to websites, we’ll create a library of content for customers in all stages of the buyer's funnel.
Month 3 Research Report + Promotion: What is the sweet spot for articles to get a ton of traffic and links? In a 2015 survey by BuzzSumo and Moz, the team found two types of content that strikes the right chord. [2] These are research-backed articles and opinionated journalism.

After finishing the market research survey, we turn this data into an article. Once the article is live, we promote it to potential customers to super-charge your search traffic.

Stats Page: Anyone can share their opinion. But supporting your points with data will increase credibility, leading to sales.

Your stats page is an excellent resource to convince and convert customers. And it provides helpful citations for bloggers and journalists who want well-researched articles. This leads to more links, and more organic traffic.

About Page: This page seems like a natural place for you to talk about yourself. Wrong-o! An effective About page digs into your customers’ minds and hearts, then shares how your story weaves into what they desire.

Process Page: People are curious to learn about the magic sauce behind your product. By creating a process page, you allow the customer to sell themselves on the desired outcome.

(9) Feature, Comparison, or Customer Pages

[2] Rayson, Steve. “Content, Shares, and Links: Insights from Analyzing 1 Million Articles.” Moz, September 8, 2015.
Months 4-6 (12) Feature, Comparison, or Customer Pages.

You may wonder why it’s so critical to building all of these pages? In short, each page helps your customers visualize your product. Yes, a demo video gives them an inside peek. But a 3-minute teaser trailer does not educate the market.

It’s also said someone needs seven touches with your brand before buying. Marketers call this, “The rule of seven.”

This isn’t true. Some Growth Ramp clients got new customers in our first three promotions. And a select few got new customers on their first promotion.

More often than not, the rule of seven exists because customers do not understand your product and how it helps them.

Each page explains your product and position better. And by linking these pages together, customers can get seven touches in one visit. As a bonus, linking pages together will improve your SEO.
Months 7-12 Product-Market Fit Analysis: Is it better to create a product several people like? Or that a small handful of people love?

If you desire word-of-mouth to accelerate your growth, you want a product a small handful of people love. This is known as product-market fit.

We’ll quantify and measure where your product is right now to reach product-market fit. Then we’ll craft a product strategy to turn your product into a lovable teddy bear.

Double Down on SEO: You have your first scalable growth channel with SEO. Yay! So should you stop what’s working and find something new?

It’s a common error, but now is the perfect time to invest more in what’s working. 80% of your marketing budget should be here.

Test Growth Channels: There are over 12 primary growth channels, with several niche opportunities (like Quora ads). Some will work, others won’t.

Now that you have ongoing organic traffic, it’s worth testing new channels. We’ll help you invest 20% of your marketing budget here.

Make Connections to Accelerate Growth: We can get results with PPC, but we’re not masters at PPC. Our copy converts, but a full-fledged CRO agency will serve you better. And while our content gets traffic, links, and sales, a content agency can produce quality content faster.

Once your product is out of the early-growth stage, we’ll connect you with the right agencies to accelerate your growth faster.

What about reporting?


Every week we email you the status of the project. And we’ll set up a call at least once a month to talk about the ins-and-outs of your project.

Apply to Work With Growth Ramp

We’re often booked 3-8 weeks out. We add new clients add on a first-come, first-served basis.

How much does branding cost?

Pricing isn’t simple.


If you Google how much branding costs, you’ll find prices range like this:

  1. Name development: $10,000–$75,000
  2. Brand story/positioning/messaging: $5,000–$80,000
  3. Logo / Visual Identity: $3,500–$150,000
  4. Website and Brand Marketing: $2,000–$200,000
  5. SEO: $1,000/month–$30,000/month


Bottom-line? There’s no one-size-fits-all solution. Like that helps with budgeting...


Agencies, consultants, and freelancers charge for branding services in different ways. Some price their projects per hour, other people price per project. Still others will pick a number out of thin air and call it good.


I cannot accurately speak (err, write...) for everyone else. So let me share how Growth Ramp prices its services.

How does Growth Ramp price their marketing services?

At the end of our first call, if we feel we’re a good fit for one another, there are two options:

  1. Start by doing the Growth Ramp Gap Analysis™.
  2. Start a full marketing campaign with Growth Ramp, which includes the Gap Analysis™.


Starting with The Gap Analysis™ is right for you if...

  1. You’re ready to get started and have been thinking about scaling your product growth.
  2. You want to take Growth Ramp for a spin. We want you to be fully committed and absolutely love what we offer before doing a full marketing campaign.
  3. You’re looking to improve your business strategy, but you want to do all marketing yourself.


Starting with a full marketing campaign is right for you if...

  1. You want more results faster. Because you’re committed to a full project, we can start some of month two’s campaign in month one. And month three in month two. And month four in month three (sometimes even month two)… you get the picture.
  2. You’ve worked with other marketing agencies and you haven’t been impressed by their results. Most marketing agencies do not focus on positioning, pricing strategy, and marketing early-stage products. They can help you grow once your startup is more mature.
  3. You want someone to do all of the heavy lifting for you, handling everything from business strategy to marketing campaigns.

The Growth Ramp Gap Analysis™

With the Growth Ramp Gap Analysis™, it’s common to find opportunities between $853,000 and $2,190,000 per year.


The Gap Analysis™ is a $8,000 deposit, which you may apply as credit for the full project. 


After we discuss the Gap Analysis™, one of two events will happen:

  1. You love the Gap Analysis™ and want to do the heavy lifting yourself. You’ll get everything we’ve crafted and tailored for you. We’ll wish you the best and ask you keep in touch to see how your project is going.
  2. You love the Gap Analysis™ and want to become our client. We’ll personally help you execute, maximize, and profit from our marketing campaign.


The Gap Analysis™ is a $8,000 deposit with no expectation to continue working with us. And if you choose to do so, it becomes a credit to your full marketing campaign.


A Full Marketing Campaign with Growth Ramp

After completing your Gap Analysis™ and finding opportunities between $853,000 and $2,190,000 per year, it’s now time to put in the work.


From pin-pointing your positioning, to perfecting your pricing and managing your marketing, we’ve got you covered. 


In other words, we provide a hands-on approach on your journey from idea to scale.


Pricing packages for a full marketing campaign start at $8,000/month for six months. If you’ve finished the Gap Analysis™, we’ll apply the $8,000 credit and begin at month two.

Information is accurate as of Quarter 4, 2019.

Apply to Work With Growth Ramp

We’re often booked 3-8 weeks out. We add new clients add on a first-come, first-served basis.

How is Growth Ramp different from other startup branding agencies?

Every branding agency specializes in different opportunities to make you more money.


It’s impossible to tell you what separates Growth Ramp from every branding agency. But in general, here are some key differences:

Growth Ramp Other Branding Agencies
Brand Positioning Yes Likely
Brand Strategy Yes Yes
Competitor Intelligence Yes Likely
Copywriting Yes Very Unlikely
Customer Interviews Yes Sometimes Likely,
Sometimes Not Likely
Market Research Yes Likely
Mid-to-Bottom-of-Funnel Website Copy Yes Very Unlikely
Price Analysis and Strategy Yes Very Unlikely
Product Marketing Yes Sometimes Likely,
Sometimes Not Likely
SEO Yes Very Unlikely
Go-To-Market Strategy Yes Sometimes Likely,
Sometimes Not Likely

We only offer services to help startups establish their growth strategy.


To be fair, I listed the services we offer. There are branding agencies that offer services we do not offer.

Growth Ramp Other Branding Agencies
Logo Creation and Design No Likely
Product Design No Likely
Product Packaging Design No Sometimes Likely,
Sometimes Not Likely
Website Design No Likely
Website Development No Likely

While we do not offer these services, we’re happy to work with your designer to make sure it fits your brand positioning and strategy.


Why? We know everyone cannot specialize in everything. Instead of adding another service to make us money, we double down on our services to make you more money.


Information is accurate as of Quarter 4, 2019.

Apply to Work With Growth Ramp

We’re often booked 3-8 weeks out. We add new clients add on a first-come, first-served basis.

How do I start working with Growth Ramp to improve my branding positioning (and make me more money)?

The first step is a discovery call. During this call, we learn about your needs, timeline, and make sure you are within budget. If you meet our qualifications, at the end of the call, we will ask if you’d like to do the Growth Ramp Gap Analysis™.


Ready to see the impact I’ll make to your bottom-line? Then click the button below and fill out our application. If you’re a fit, we’ll reach out to you.

Apply to Work With Growth Ramp

We’re often booked 3-8 weeks out. We add new clients add on a first-come, first-served basis.