Growth Ramp’s Mission, Vision, and Values

Jason Quey

Growth Ramp is on a mission to help entrepreneurs from idea to scale. Here’s why we do what we do, and how we do it, to help you get the results you want.

Our mission: To help 1,000 entrepreneurs get an extra 1,000 customers


When we set out to help entrepreneurs from idea to scale, it soon became clear that the goal wasn’t clear.


“Scale” to one entrepreneur might be totally different to another. While one founder wants to create the next “$1 billion unicorn,” another is fine with a “$10 million pony.” One founder wants to manage a massive startup, another prefers to work with a small team. 


Founders have different visions for their companies. But every business needs customers.


So we picked an ambitious target that would benefit any business: to get an extra 1,000 customers.


Getting customers for our clients is our bread and butter. 


But fulfilling this mission as a marketing agency comes with new challenges. Perhaps the biggest challenge is that some entrepreneurs cannot yet afford our services.


Getting our clients the results we deliver requires a lot of specialized work. This level of expertise isn’t cheap and we don’t work for free.


However, to help the everyday entrepreneur, we’ve created a suite of resources. These will help any aspiring entrepreneur from idea to scale.


Do you have a product but don’t have customers paying for your product? Explore our free email course on how to validate and pre-sell your product.


In this course, you’ll learn about:

  1. Customer Discovery Interviews: A Secret of Successful Startups
  2. Business Validation: How to Presell a Product Before You Launch
  3. Customer Validation: The Art of Finding the Perfect Customer
  4. Pricing Strategy: How to Precisely Price Your Product
  5. Customer Personas: Creating Personas You'll Use (And Profit From)
  6. Competitive Intelligence: How to Deal with Startup Competitors
  7. Strategic Positioning: Why Your Positioning Strategy Makes or Breaks Startups
  8. Go-To-Market Strategy: What a Go-To-Market Strategy for Startups Should Look Like
  9. Consumer Psychology: Undeniably Understand Your Customer's Needs
  10. Product-Market Fit: How to Find Product-Market Fit to Accelerate Word of Mouth


Do you have a product with paying customers and want to scale your growth? Explore our free email course on how to use product marketing to scale your growth.


In this course, you’ll learn about:

  1. Voice of the Customer: Why Voice of the Customer (VOC) Data Can Lead to 9.8X YoY Growth
  2. Customer Personas: Creating Personas You'll Use (And Profit From)
  3. Competitive Intelligence: How to Deal With Competitors
  4. Brand Messaging: How to Create Messaging Which Lifts Revenue
  5. Brand Positioning: Brand Positioning for Startups
  6. ‍Value Propositions: How to Create Value Propositions That Lifts Sales
  7. Unique Selling Proposition: How a Unique Selling Proposition (USP) Helped GEICO, FedEx, and Domino’s Rise as Market Leaders
  8. Pricing Strategy: How to Precisely Price Your Product
  9. Product-Market Fit: How to Find Product-Market Fit to Accelerate Word of Mouth
  10. Go-To-Market Strategy: What a Go-To-Market Strategy for Startups Should Look Like
  11. Comparative Advertising: Applying the Art of War to Content Marketing‍
  12. Product Keywords: How to Find Powerful Product Keywords That Convert


Check out the latest strategies and tactics on product marketing on our blog.

Our vision: To serve SaaS tech startups & help entrepreneurs go from idea to scale.


We help entrepreneurs get their projects off the ground and into the air. Right now our agency focuses on serving SaaS tech startups. We help you optimize your positioning strategy, pricing strategy, and go-to-market strategy.


Before Growth Ramp, many on our team have made money for entrepreneurs in many categories. This includes digital creators, eCommerce owners, non-profits, agency owners, and other business owners.


We specialize in serving SaaS startups because our playbook will make them the most money. It’s not that we don’t know how to get results for other entrepreneurs. But right now we’re focusing our work on where we can make the biggest impact with our marketing services. Right now we’re helping SaaS startups grow faster.


We occasionally consider marketing other tech startups on a case-by-case basis. Non-SaaS startups would be best served by learning the principles we teach on our blog.

Our values: What we prioritize for our clients by what we hire, fire, and reward


The real test of any organization is the values they live by. Love it or hate it, hide it or express it, every company has values. These are the ones that we care about the most.



If you’re a SaaS founder and these principles resonate with you, I invite you to apply to hire Growth Ramp. It takes 2-4 minutes to see if you’re a fit for our services.

Our services: How Growth Ramp can help you scale faster…


There are five primary ways we serve SaaS startups. We help SaaS founders:


  1. Gain a deep understanding of your customers - Being a customer-first company is more than a trendy buzzword. Smart founders know who their customers are and what they need. They can do this before the customer realizes what they want themselves with proper market research. To understand your buyer’s psychology, all our services begin with customer conversations. This allows you to know what customers need to buy your product, what makes them tick, and how to make them happier.
  2. Craft the right messaging and positioning strategy - Once you know who your customers are, you need the right messaging. Each customer interview gives us the insights necessary to craft an attractive message. What you want is a message that’s sure to grab the market’s attention and reel them in. This is especially valuable if you’re having a hard time differentiating your company from every competitor out there.
  3. Charge the best price with an optimized pricing strategy - Pricing is an art and science. But 9 times out of 10, founders and marketers guess a price and call it good. Which is not okay. How do you know your price is hitting that sweet spot that delivers the most revenue? Should you create a new pricing plan? Why aren’t more customers buying your product? That’s exactly what we’ll find out for you with our pricing strategy services.
  4. Get more customers at scale with a go-to-market strategy - Traffic and demand generation is one of my specialties. Even the perfect message won’t add revenue to your business if nobody sees it. Our content marketing and SEO services will help you get more traffic. If you do outbound sales or PPC, we’ll give you the strategy you need to get more results. All this comes with our go-to-market services.
  5. Spread the word and attract new business - When you have high-quality traffic with the right conversion strategy, you’ll get paying customers. Smart founders know that you can engineer word of mouth, the holy grail of marketing. They know it comes when you have a top-notch customer experience. The market will respond and that’s how you can see explosive growth.

Growth Ramp is a product marketing agency to help you from idea to scale

Johnathan Dane, CEO and Founder of Klientboost

“Over 20% increase of client leads worth $25,000 or more…”

Do you know when you're super excited to finally stay consistent with your blog? And then someone like Growth Ramp comes around, smacks you in the face, and tells you when you're shooting yourself in the foot?


I didn't believe the team at Growth Ramp at first, but we saw an increase in over 20% of inbound client leads that have LTVs of $25,000 or more. If you're not promoting what you sweat to create, then you won't get as far as you can.

3 Month Results:

  1. Inbound Leads: +20%, with LTVs of $25,000+
  2. Social Media Traffic: +191%
  3. Total Monthly Traffic: +88.9%

Ben Leavitt, CEO of Decibite

“Growth Ramp’s strategy more than doubled our annual recurring revenue (127%) in 6 months...”

Before we started with Growth Ramp, we had no idea who our target customer was. Marketing has been a frustrating process for us at Decibite.

Growth Ramp interviewed our customers, did market research, showed us where we were, and who we wanted to help. Growth Ramp then executed the strategy which more than doubled our ARR in 6 months. This was a huge game-changer. They did everything that we were wanting to do and more. This was a huge weight off my shoulders and helped me avoid burnout.

Growth Ramp got us back on track and their efforts have pushed us further in one month than a year on our own. Working with Growth Ramp was like riding on a couch getting pulled behind a ski-doo. Sometimes you’ll get a little snow on your face, but it was the exciting ride we were looking for.

6 Month Results:

  1. ARR: +127%
  2. Total Monthly Traffic: +241%
  3. Monthly Search Traffic: +331

Brenden Mulligan, CEO of Podpage

“After the price increase campaign, we’ve been adding new customers at the same growth rate. I made my money back in two months as Growth Ramp promised…”

Marketing hires are very hard. Everyone I talked to told me I needed at least six months to start seeing results. None could prove to me they understood my market, my product, or my customers.

When I approached Growth Ramp, I was coming in cold. But they estimated I could make it all back with a price increase campaign in two months

In two months, I got data from my customers on my pricing, why some weren’t buying, what features to add for a new price plan, and so much more. If I were to hire a general manager or CMO, I’ll use Growth Ramp’s research to ramp them up. They then handed me everything I needed for the price increase campaign on a silver platter.

After the price increase campaign, we’ve been adding new customers at the same growth rate. We didn’t lose a single customer from the price hike and customers did not question the change.

Furthermore, I made my money back in two months as Growth Ramp promised.

I don’t think enough founders are focusing on pricing to optimize their growth strategy. You may have a gut feeling about the right price of your product. But without data, you’re likely leaving money on the table.

Ronit Epstein, ex-Director of Marketing at Yotpo

“One of the most SEO-optimized articles on our site…”

When it comes to getting more traffic, the Growth Ramp team is one of the first we turn to.

One of Growth Ramp’s articles was one of the 7th most SEO-optimized posts for Yotpo after two months.

Can I give you some advice? Hire Growth Ramp before your competitor does.

Taylor McGill, CTO of Corlinc

“Delivered sales leads we otherwise never would have had...”

Growth Ramp ran a social campaign that delivered sales leads we otherwise never would have had. The team is a real pleasure to work with and I would recommend their work without hesitation.

Kyle Pursell, ex-Growth Lead at Inman


“Launched a new event to drive $160,000 in revenue...”

I had the pleasure of working with Growth Ramp on a multi-month project at Inman. Together, we were tasked with launching a new event with a goal of driving $160,000 in attendance revenue.

Growth Ramp was available all the time because they were truly vested in our goal. The team is hungry and takes a scrappy and bold approach to growth, networking, and ideation.

Morgan Brown, ex-COO of Inman

Co-author of New York Times bestselling book “Hacking Growth”

“Makes the most of the connection between content, influence, and digital communities to drive results...”

Growth Ramp has a team of super savvy digital marketers who intuitively understands how to make the most of the connection between content, influence, and digital communities to drive results.

Andy Crestodina,
CMO and Co-Founder of
Orbit Media

“If you're trying to grow your audience, if you have a piece that's ready for prime time, give it to Growth Ramp...”

Growth Ramp has the critical skills [to get results]. They know what to do and put in the work to get it done. The team is led by a smart guy with his sleeves rolled all the way up.


If you're trying to grow your audience, if you have a piece that's ready for prime time, give it to Growth Ramp. They’ve got the tools, the network, and the know-how to promote your content like a champion.

Adam Connell, Founder of Blogging Wizard

“Each article performed 200-300% better than our other posts...”

Each article Growth Ramp has worked on for us has performed 200-300% better than our other posts, on average. This isn't by accident, it's by design. If you get the opportunity to work with Growth Ramp, take it. You'll be glad you did.

Ashley Faulkes, Owner at Mad Lemmings

“Whenever I work with Growth Ramp, I am always impressed with the results...”

Whenever I work with Growth Ramp, I am always impressed with the results. They go the extra mile with their writing and research, creating content that is way above what most people deliver.

Article Results

  • Over 2,900 shares
  • Got back links on Inc, Sumo (x2), UK Linkology

Bill Widmer, Content Marketing Consultant

“Growth Ramp is a very driven team that settles for nothing less than extraordinary...”

Growth Ramp is a very driven team that settles for nothing less than extraordinary. We’ve worked together on a couple projects, I've seen their work, and it's top-notch.

William Harris, CEO and Founder of Elumynt

“Finds wins for us that other people were unable to find...”

I've worked with Growth Ramp on a number of projects. They’re relentless about testing every idea to perfection and finds wins for us that other people were unable to find. They’re efficient and know what it takes to drive traffic, leads, and the bottom line - sales.

Dan Scalco, Founder of Digital Lux

“I'm consistently impressed with how focused Growth Ramp is...”

I've known Growth Ramp for a few years now and I'm consistently impressed with how focused they are. This focus and "grind" has led them to being featured on some of the top marketing blogs out there, like Sumo, Aweber, SEMRush, and AMA.org.

Not only are they hard workers, but the team has genuinely nice people who are willing to listen to different perspectives before coming to a conclusion. Any founder would be lucky to hire Growth Ramp.

Aaron Orendorff,
VP of Marketing at Common Thread Collective

“Growth Ramp over-delivered, proactively communicated, and personalized ‘transaction’ updates...”

This, people, this is how you delight clients as a vendor.

We hired Growth Ramp back in May. They’ve…

💰 Over-delivered

⏰ Proactively communicated

🐰 And personalized “transaction updates”

Take note. This is the bar.

Growth Ramp is a product marketing agency to help you from idea to scale