Growth Ramp’s Mission, Vision, and Values

‍Our mission: To eliminate the business failure rate.

Today, our focus is helping SaaS companies from start-up to scale-up.

In the future, we will every aspiring entrepreneur, from creators who want to earn a living online to the stay at home mom looking for an MLM alternative.

‍Our vision: To be the one-stop-shop to help you on your journey from idea to scale.

In time, this will include services, masterclasses, SaaS tools, books, articles, and community.

How do we help eliminate the business failure rate today? The Growth Ramp way comes by putting these sometimes contrarian thoughts into action:

1. Be customer-first company by understanding the customer’s problem, not the solution. Being a customer-first company is more than a trendy buzzword. Think about the last product or service you bought. Chances are high you bought because you had a problem. Smart founders know that understanding their customers better than their competitors is key to winning their hearts and pocketbooks. They can do this before the customer realizes what they want themselves with proper market research. To understand your buyer’s psychology, all our services begin with customer conversations.
2. Sell first. The best way to stay motivated and prove an experiment successful is to sell first. Are you afraid your product launch will be met with crickets? Sell first. Are you frustrated with legal rules & regulations? Sell first. Not sure what features to prioritize? Sell first.
3. Craft the right messaging and positioning strategy - Once you know who your customers are, you need the right messaging. Each customer interview gives us the insights necessary to craft an attractive message. What you want is a message that’s sure to grab the market’s attention and reel them in. This is especially valuable if you’re having a hard time differentiating your company from every competitor out there.
4. Charge the best price with an optimized pricing strategy - Pricing is an art and science. But 9 times out of 10, founders and marketers guess a price and call it good. Which is not okay. How do you know your price is hitting that sweet spot that delivers the most revenue? Should you create a new pricing plan? Why aren’t more customers buying your product? The answers to those questions come from our pricing strategy services.
5. Get more customers at scale with a go-to-market strategy - Traffic and demand generation is one of our specialties. Even the perfect message won’t add revenue to your business if nobody sees it. Our content marketing and SEO services will help you get more traffic. If you do outbound sales or PPC, we’ll give you the strategy you need to get more results. All this comes with our go-to-market services.
6. Spread the word and attract new business - When you have high-quality traffic with the right conversion strategy, you’ll get paying customers. Smart founders know that you can engineer word of mouth, the holy grail of marketing. They know it comes when you have a top-notch customer experience. The market will respond and that’s how you can see explosive growth.
7. ‍Do things that don’t scale first, then scale faster. Bill Gates once said, “Automation applied to an efficient system efficient operation will magnify the efficiency. automation applied to an inefficient operation will magnify the inefficiency.” We enjoy doing the heavy lifting work that others don’t do to help companies scale sustainably and with speed.
   

‍Our values: What we prioritize for our clients by what we hire, fire, and reward

Love it or hate it, hide it or express it, every company has values.

These are the values we care about the most and both cultivate, hire, and fire for in our company:

• Generous: We love to go the extra mile. We like to give clients what they need before they know they need it. While we need to be profitable, that doesn’t mean we can’t be generous.
• Remarkable: We’re looking to deliver remarkable services, to remarkable clients, with remarkable offers. We want our client’s customers to not only buy but love their product. This means we vet our clients to make sure their offer is both valuable and ethical. We want to optimize our client’s experience for “Wow!” If it’s not remarkable, it’s not worth remembering.
• Ownership: We treat our client’s business as if it’s our own. We actively look to help one another for the benefit of our company, our clients, and ourselves. While we can’t control everything, we own up to everything we’re responsible for and deal with it. No excuses, no blame-shifting, no hiding from the truth. Thus we take ownership of everything we do.
• Wisdom-investors: We invest our money to gain wisdom that gets our clients more results faster. The fastest path to sustainable growth comes from collecting the wisdom of those who are successful before us. The more we know, the better we can serve our clients, their customers, and our employees.
• Truth-seekers: We seek to understand what’s true about business, our clients, their customers, and life. Other marketing agencies follow best practices. We’re in the trenches seeking to understand what’s true for our clients. We can’t deliver the results our clients want unless we understand what’s true. Having a boots-on-the-ground pursuit of truth unlocks seismic breakthroughs in the value we deliver. 
• Heck Yeah!: We want to enjoy working with you, and we want you to enjoy working with us. While we’re always looking to find ways to deliver better results, we’re also looking for ways to make the whole process more enjoyable. Life is too short for anything less than spectacular. Heck yeah!
  
  
• Resilient Risk Takers: We work with our clients in the valleys and peaks to increase their impact. The projects we focus on are a healthy mix of consistent wins stacked up with big, swing-for-the-fences projects. While big rewards don’t always require big risks, we’re willing to take those risks when necessary.
• Ambitious: We’re always seeking new growth opportunities to make our client’s money faster. All business activity comes down to two things: Making decisions fast and executing the right decisions fast. Our client’s success depends on our ability to develop speed as a habit in both. So we seek to be ambitious in the work we do.
• Methodical: We increase our client’s growth faster by running methodical, data-driven growth experiments. But we also know the right decision may not always align with the data. As truth-seekers and wisdom investors, we seek to do what’s right and best for our clients above what the data may say. We also seek to work ourselves out of a job by creating playbooks that can scale without us. This leads to disproportionate leverage with 5-20x growth opportunities.
• Patient: Henry Ford once stated, “Patience and foresight are the two most important qualities in business.” That’s why it takes 10 years to become an “overnight success.” Sometimes the fastest path requires you to ignore the “growth hack” in favor of the long game. Patience is still a virtue, even in Silicon Valley. Yes, we’re able to deliver quick wins for our clients. But we always have the long game in mind. We want to create sustainable success that will outlive current trends.

If you’re a SaaS founder and these principles resonate with you, I invite you to apply to hire Growth Ramp. It takes 2-4 minutes to see if you’re a fit for our services.

‍Our services: How Growth Ramp can help you scale faster…

There are five primary ways we serve SaaS startups. We help SaaS founders:

1. Gain a deep understanding of your customers - Being a customer-first company is more than a trendy buzzword. Smart founders know who their customers are and what they need. They can do this before the customer realizes what they want themselves with proper market research. To understand your buyer’s psychology, all our services begin with customer conversations. This allows you to know what customers need to buy your product, what makes them tick, and how to make them happier.
2. Craft the right messaging and positioning strategy - Once you know who your customers are, you need the right messaging. Each customer interview gives us the insights necessary to craft an attractive message. What you want is a message that’s sure to grab the market’s attention and reel them in. This is especially valuable if you’re having a hard time differentiating your company from every competitor out there.
3. Charge the best price with an optimized pricing strategy - Pricing is an art and science. But 9 times out of 10, founders and marketers guess a price and call it good. Which is not okay. How do you know your price is hitting that sweet spot that delivers the most revenue? Should you create a new pricing plan? Why aren’t more customers buying your product? That’s exactly what we’ll find out for you with our pricing strategy services.
4. Get more customers at scale with a go-to-market strategy - Traffic and demand generation is one of my specialties. Even the perfect message won’t add revenue to your business if nobody sees it. Our content marketing and SEO services will help you get more traffic. If you do outbound sales or PPC, we’ll give you the strategy you need to get more results. All this comes with our go-to-market services.
5. Spread the word and attract new business - When you have high-quality traffic with the right conversion strategy, you’ll get paying customers. Smart founders know that you can engineer word of mouth, the holy grail of marketing. They know it comes when you have a top-notch customer experience. The market will respond and that’s how you can see explosive growth.