Growth Ramp’s Mission, Vision, and Values

Growth Ramp is on a mission to help entrepreneurs from idea to scale. Here’s why we do what we do, and how we do it, to help you get the results you want.

‍Our mission: To help 1,000 entrepreneurs get an extra 1,000 customers

When we set out to help entrepreneurs from idea to scale, it soon became clear that the goal wasn’t clear.

“Scale” to one entrepreneur might be totally different to another. While one founder wants to create the next “$1 billion unicorn,” another is fine with a “$10 million pony.” One founder wants to manage a massive startup, another prefers to work with a small team. 

Founders have different visions for their companies. But every business needs customers.

So we picked an ambitious target that would benefit any business: to get an extra 1,000 customers.

Getting customers for our clients is our bread and butter. 

But fulfilling this mission as a marketing agency comes with new challenges. Perhaps the biggest challenge is that some entrepreneurs cannot yet afford our services.

Getting our clients the results we deliver requires a lot of specialized work. This level of expertise isn’t cheap and we don’t work for free.

However, to help the everyday entrepreneur, we’ve created a suite of resources. These will help any aspiring entrepreneur from idea to scale.

Do you have a product but don’t have customers paying for your product? Explore our free email course on how to validate and pre-sell your product.

In this course, you’ll learn about:

1. Customer Discovery Interviews: A Secret of Successful Startups
2. Business Validation: How to Presell a Product Before You Launch
3. Customer Validation: The Art of Finding the Perfect Customer
4. Pricing Strategy: How to Precisely Price Your Product
5. Customer Personas: Creating Personas You'll Use (And Profit From)
6. Competitive Intelligence: How to Deal with Startup Competitors
7. Strategic Positioning: Why Your Positioning Strategy Makes or Breaks Startups
8. Go-To-Market Strategy: What a Go-To-Market Strategy for Startups Should Look Like
9. Consumer Psychology: Undeniably Understand Your Customer's Needs
10. Product-Market Fit: How to Find Product-Market Fit to Accelerate Word of Mouth

Do you have a product with paying customers and want to scale your growth? Explore our free email course on how to use product marketing to scale your growth.

In this course, you’ll learn about:

1. Voice of the Customer: Why Voice of the Customer (VOC) Data Can Lead to 9.8X YoY Growth
2. Customer Personas: Creating Personas You'll Use (And Profit From)
3. Competitive Intelligence: How to Deal With Competitors
4. Brand Messaging: How to Create Messaging Which Lifts Revenue
5. Brand Positioning: Brand Positioning for Startups
6. ‍Value Propositions: How to Create Value Propositions That Lifts Sales
7. Unique Selling Proposition: How a Unique Selling Proposition (USP) Helped GEICO, FedEx, and Domino’s Rise as Market Leaders
8. Pricing Strategy: How to Precisely Price Your Product
9. Product-Market Fit: How to Find Product-Market Fit to Accelerate Word of Mouth
10. Go-To-Market Strategy: What a Go-To-Market Strategy for Startups Should Look Like
11. Comparative Advertising: Applying the Art of War to Content Marketing‍
12. Product Keywords: How to Find Powerful Product Keywords That Convert

Check out the latest strategies and tactics on product marketing on our blog.

‍Our vision: To serve SaaS tech startups & help entrepreneurs go from idea to scale.

We help entrepreneurs get their projects off the ground and into the air. Right now our agency focuses on serving SaaS tech startups. We help you optimize your positioning strategy, pricing strategy, and go-to-market strategy.

Before Growth Ramp, many on our team have made money for entrepreneurs in many categories. This includes digital creators, eCommerce owners, non-profits, agency owners, and other business owners.

We specialize in serving SaaS startups because our playbook will make them the most money. It’s not that we don’t know how to get results for other entrepreneurs. But right now we’re focusing our work on where we can make the biggest impact with our marketing services. Right now we’re helping SaaS startups grow faster.

We occasionally consider marketing other tech startups on a case-by-case basis. Non-SaaS startups would be best served by learning the principles we teach on our blog.

‍Our values: What we prioritize for our clients by what we hire, fire, and reward

The real test of any organization is the values they live by. Love it or hate it, hide it or express it, every company has values. These are the ones that we care about the most.

• Generous: We love to go the extra mile. We like to give clients what they need before they know they need it. While we need to be profitable, that doesn’t mean we can’t be generous.
• Remarkable: We’re looking to deliver remarkable services, to remarkable clients, with remarkable offers. We want our client’s customers to not only buy but love their product. This means we vet our clients to make sure their offer is both valuable and ethical. We want to optimize our client’s experience for “Wow!” If it’s not remarkable, it’s not worth remembering.
• Ownership: We treat our client’s business as if it’s our own. We actively look to help one another for the benefit of our company, our clients, and ourselves. While we can’t control everything, we own up to everything we’re responsible for and deal with it. No excuses, no blame-shifting, no hiding from the truth. Thus we take ownership of everything we do.
• Wisdom-investors: We invest our money to gain wisdom that gets our clients more results faster. The fastest path to sustainable growth comes from collecting the wisdom of those who are successful before us. The more we know, the better we can serve our clients, their customers, and our employees.
• Truth-seekers: We seek to understand what’s true about business, our clients, their customers, and life. Other marketing agencies follow best practices. We’re in the trenches seeking to understand what’s true for our clients. We can’t deliver the results our clients want unless we understand what’s true. Having a boots-on-the-ground pursuit of truth unlocks seismic breakthroughs in the value we deliver. 
• Heck Yeah!: We want to enjoy working with you, and we want you to enjoy working with us. While we’re always looking to find ways to deliver better results, we’re also looking for ways to make the whole process more enjoyable. Life is too short for anything less than spectacular. Heck yeah!
  
  
• Resilient Risk Takers: We work with our clients in the valleys and peaks to increase their impact. The projects we focus on are a healthy mix of consistent wins stacked up with big, swing-for-the-fences projects. While big rewards don’t always require big risks, we’re willing to take those risks when necessary.
• Ambitious: We’re always seeking new growth opportunities to make our client’s money faster. All business activity comes down to two things: Making decisions fast and executing the right decisions fast. Our client’s success depends on our ability to develop speed as a habit in both. So we seek to be ambitious in the work we do.
• Methodical: We increase our client’s growth faster by running methodical, data-driven growth experiments. But we also know the right decision may not always align with the data. As truth-seekers and wisdom investors, we seek to do what’s right and best for our clients above what the data may say. We also seek to work ourselves out of a job by creating playbooks that can scale without us. This leads to disproportionate leverage with 5-20x growth opportunities.
• Patient: Henry Ford once stated, “Patience and foresight are the two most important qualities in business.” That’s why it takes 10 years to become an “overnight success.” Sometimes the fastest path requires you to ignore the “growth hack” in favor of the long game. Patience is still a virtue, even in Silicon Valley. Yes, we’re able to deliver quick wins for our clients. But we always have the long game in mind. We want to create sustainable success that will outlive current trends.

If you’re a SaaS founder and these principles resonate with you, I invite you to apply to hire Growth Ramp. It takes 2-4 minutes to see if you’re a fit for our services.

‍Our services: How Growth Ramp can help you scale faster…

There are five primary ways we serve SaaS startups. We help SaaS founders:

1. Gain a deep understanding of your customers - Being a customer-first company is more than a trendy buzzword. Smart founders know who their customers are and what they need. They can do this before the customer realizes what they want themselves with proper market research. To understand your buyer’s psychology, all our services begin with customer conversations. This allows you to know what customers need to buy your product, what makes them tick, and how to make them happier.
2. Craft the right messaging and positioning strategy - Once you know who your customers are, you need the right messaging. Each customer interview gives us the insights necessary to craft an attractive message. What you want is a message that’s sure to grab the market’s attention and reel them in. This is especially valuable if you’re having a hard time differentiating your company from every competitor out there.
3. Charge the best price with an optimized pricing strategy - Pricing is an art and science. But 9 times out of 10, founders and marketers guess a price and call it good. Which is not okay. How do you know your price is hitting that sweet spot that delivers the most revenue? Should you create a new pricing plan? Why aren’t more customers buying your product? That’s exactly what we’ll find out for you with our pricing strategy services.
4. Get more customers at scale with a go-to-market strategy - Traffic and demand generation is one of my specialties. Even the perfect message won’t add revenue to your business if nobody sees it. Our content marketing and SEO services will help you get more traffic. If you do outbound sales or PPC, we’ll give you the strategy you need to get more results. All this comes with our go-to-market services.
5. Spread the word and attract new business - When you have high-quality traffic with the right conversion strategy, you’ll get paying customers. Smart founders know that you can engineer word of mouth, the holy grail of marketing. They know it comes when you have a top-notch customer experience. The market will respond and that’s how you can see explosive growth.