How to Get 1,000 True Fans: Case Studies from Startup Founders

In 2008, Kevin Kelly wrote a masterpiece article called 1,000 True Fans. This quote summarizes his thoughts well:

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living. A True Fan is defined as someone who will purchase anything and everything you produce.

The article gives a brilliant framework for entrepreneurs. But there are three big questions left unanswered by Kelly’s article:

  1. How do you get your first 1,000 customers?
  2. How do you turn passive customers into true fans?
  3. How do you measure who is a true fan?

Growth Ramp helps early-stage startups figure out the answer to these questions and establish their growth strategy. To learn more about this process, read the case studies below how startup founders got their first 1,000 true fans.

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