Jason Quey

What Is a Moat?

How Do Economic Moats Help My Startup?

How moats will turn more traffic into sales.

What Is the First Mover Advantage?

How Does the First Mover Advantage Help My Startup?

How the first mover advantage will turn more traffic into sales.

What Is Positioning?

How Does Positioning Help My Startup?

How positioning will turn more traffic into sales.

What Are Points of Parity?

How Do Points of Parity Help My Startup?

How points of parity will turn more traffic into sales.

What Is a Positioning Statement?

How Does a Positioning Statement Help My Startup?

How a positioning statement will turn more traffic into sales.

How to Create Value Propositions That Lifts Sales

Want to learn how to create a value proposition that increases sales? Here’s our process.

Brand Positioning for Startups

Brand Analysis, Strategies, and Examples to Increase Growth

Do you find it difficult to rise above the noise? Here’s the brand positioning strategy we use to increase conversions.

Brand Messaging: How to Create Messaging Which Lifts Revenue

Increase Your Conversions by Creating Powerful Brand Messaging

Effect marketing begins with effective brand messaging. Here’s the 6-step system I use to create brand messaging. Frameworks and examples included.

12 Core Marketing Channels to Get Your First 1,000 Customers

Are you unsure how to get customers online? Here is a list of the 12 marketing channels. Each distribution channel includes proven strategies that work.

Consumer Psychology: Undeniably Understand Your Customer's Needs

Is it possible to predict who will click and why people buy? With consumer psychology, you will learn what turns passive readers into loyal customers.