Jason Quey

12 Core Marketing Channels to Get Your First 1,000 Customers

Are you unsure how to get customers online? Here is a list of the 12 marketing channels. Each distribution channel includes proven strategies that work.

Chris Gimmer's Path to Snappa's 1,000 True Fans

Chris Gimmer's Journey from Idea to Scale

Struggling to get customers? I interviewed Chris Gimmer of Snappa to find out how they got their first 1,000 true fans.

How to Create Value Propositions That Lifts Sales

Want to learn how to create a value proposition that increases sales? Here’s our process.

How a Unique Selling Proposition (USP) Helped GEICO, Fedex, and Domino’s Rise as Market Leaders

Here’s our framework for creating USPs, step-by-step.

Your customers already feel overwhelmed with options. Knowing what sets you apart from the competition will help you rise above the noise and make more sales.So what is it that customers want from you that is nigh impossible for competitors to steal? That answer to the age ole’ question, “What do you do better than anybody else (or any startup) in the world?”Three words: unique selling proposition. (Or “USP” for short).

What Is a Moat?

How Do Economic Moats Help My Startup?

How moats will turn more traffic into sales.

What Is the Bandwagon Effect?

How Does the Bandwagon Effect Apply to Marketing?

People are more likely to accept ideas and trends when they are made aware that more people use that product or service.

This Product Marketing Strategy Doubled (+127%) Decibite’s Revenue in 6 Months

I doubled Decibite’s annualized revenue in 6 months. Here’s the cost-effective product marketing strategy I used, step-by-step...

Email Outreach Leads

A Simple Rule to Increase Response Rates

How to find qualified leads to increase your response rates.

How to Find Someone’s Email Address by Name

There Are Many Places to Get Someone's Email Using Only Their Name

Finding an email address with just a name is challenging, but doable. If you master this skill, the other methods will fall into place.

How to Do Personal Email Outreach at Scale

Everything You Need to Personalize 1-On-1 Email Outreach

Scaling too fast can kill startups and marketing campaigns when you experience too many problems all at once. Let me give you some examples of how this might look like with email outreach.