Jason Quey

12 Digital Marketing Channels to Get Your First 1,000 Customers

Are you unsure how to get customers online? Here is a list of the 12 marketing channels. Each distribution channel includes proven strategies that work.

Chris Gimmer's Path to Snappa's 1,000 True Fans

Chris Gimmer's Journey from Idea to Scale

Struggling to get customers? I interviewed Chris Gimmer of Snappa to find out how they got their first 1,000 true fans.

How to Create a Valueprop That Lifts Sales

Want to learn how to create a value proposition that increases sales? Here’s our process.

How a Unique Selling Proposition (USP) Helped GEICO, Fedex, and Domino’s Rise as Market Leaders

Here’s our framework for creating USPs, step-by-step.

Your customers already feel overwhelmed with options. Knowing what sets you apart from the competition will help you rise above the noise and make more sales.So what is it that customers want from you that is nigh impossible for competitors to steal? That answer to the age ole’ question, “What do you do better than anybody else (or any startup) in the world?”Three words: unique selling proposition. (Or “USP” for short).

What Is a Moat?

How Do Economic Moats Help My Startup?

How moats will turn more traffic into sales.

What a Go-To-Market Strategy for Startups Should Look Like

Getting customers before product-market fit is like pouring water in a leaky bucket. But no growth won't help. This is why you need a go-to-market strategy.

12 Digital Marketing Channels to Get Your First 1,000 Customers

Are you unsure how to get customers online? Here is a list of the 12 marketing channels. Each distribution channel includes proven strategies that work.

Strategic Positioning: Why Your Positioning Strategy Matters to Growth

Some believe all you need is a great product. So why do inferior products outsell the competition? Because positioning is about being different, not better.

Pricing Models: How to Precisely Price Your Product

Smart cofounders know the best way to design a product and pricing strategy is around the customer’s needs and values. Click to learn how they do it.

Competitor Intelligence: How to Deal with Competitors

Your startup does not exist in a vacuum. There is always an alternative solution in your customer’s mind. Even if that means they do the work themselves. Click to learn how to lay the foundation for positioning your startup for high growth.