X Close

Enter your first name and email address below to get access to my growth strategies.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

This Dastardly Email Outreach Program Put Us in the Top 25th Percentile of All Marketers

Here’s How to Beat Us at Our Own Game.

Jason Quey
October 7, 2022

With the right email, you can make all kinds of magic happen for your business.

  1. Do you want to get traffic, links, and sales? Send an email.
  2. Do you want to create a customer-first marketing strategy that lowers customer acquisition costs? Send an email.
  3. Do you want to find the best investors for your Series A? Send an email.

An email address is the lifeblood of a sustainable internet business. Perhaps you’ve heard that email marketing has an average ROI of $44 for every $1 spent (or £38 for each £1 spent). Yes, email marketing is not the same as email outreach. But since email marketing is effective, wouldn’t it make sense that email outreach can be just as powerful?

Outreach has helped me get interviewed on Inc, Entrepreneur, and Huffington Post. I used it for Orbit Media’s survey on blogging statistics, which has over 430 links (and counting). And email outreach helped me get my first 11 customers for my startup.

Most shy away from cold emails because they think it feels spammy. It doesn’t help that the median reply rate is so low, at a mere 12%, according to BuzzStream. But, the upper 5th percentile is able to get reply rates of 40% or higher.

email outreach program

Quick tip from Kate Harvey at Chargify - If you are sick of receiving bad pitches, send them a link to this guide. Your good deed will save all of our inboxes.

Throughout this guide, I will share what I’ve used to get reply rates of 20-40% on 80% of my campaigns, so you can get more traffic, links, and sales. Now, perhaps you are thinking about all the outreach emails you get and think the reply rate is insanely high.

Perhaps borderline impossible. Since I know the skeptics reading this want proof, here’s a dashboard of past campaigns:

email outreach program

This shows a mix of low and high volume campaigns, completely cold outreach to warm relationships, and a range of recognized brands.

Yes, these factors will play a role in your outreach results. A great brand with loyal fans will have higher reply rates than a no-name brand (I’ve seen 20%+ reply rates in under 24 hours with one outreach campaign). But even using no-name brands, I've had reply rates between 20-40%.

What I will show you in this guide are the key principles to get someone to reply back to you. Once you have a reply, then you can begin to build a relationship, which may lead to different opportunities than you first expected.

The interview on Inc was originally a pitch for a men’s style blog. Although Ms. Thibodeaux enjoyed my article, it wasn’t until 3-4 emails later that she mentioned her struggle of writing consistently on her blog. This gave me the opportunity to pitch an interview on blogging productivity tips, which she ended up using for the Inc article.

These principles work for any kind of outreach, whether you do it on Slack, on social media, or social events. The Entrepreneur interview came through a Slack pitch, and the Huffington Post interview was a pitch using Skype. I prefer email because it feels personal, it’s easy to scale, and often easier to keep tabs on every interaction.

But once you learn the principles of outreach, you can apply it in many mediums and channels.


Here’s what I will cover in this guide:

  1. Understanding Your Email Outreach Goals And Objectives
  2. Email Outreach Leads: A Simple Rule to Increase Response Rates
  3. How to Find Someone’s Email Address by Their Name and Company
  4. Email Sequence Templates: 5 Principles That Gets More Traffic, Links, and Sales
  5. This Guest Post Email Template Get’s a 30-40% Reply Rate
  6. How to Personalize Email Outreach at Scale

Let’s start off by defining your goals and objectives.

Jason Quey

I am the CEO and Founder of Growth Ramp. I enjoy serving early-stage startups and later-stage scale-ups on their journey from idea to scale.

Developing an early-stage product?

Growth Ramp is the SaaS product marketing agency and growth partner that cares about your products’ success almost more than you do.

We know SaaS strategy inside and out. Eliminate your product failure rate by:

  1. Getting rigorous market, competitor, and buyer psychology intel with our market research services.
  2. Differentiate your product with our brand positioning services.
  3. Increase your customer lifetime value with our pricing strategy services.
  4. Get predictable growth without the costly risks with our go-to-market strategy services.
Book my discovery call

This is a 30-45 minute call.

Want to Learn The 14 Principles Used to Double Decibite’s Annualized Revenue in 6 Months?
Sign up below to join our product marketing newsletter. You'll get the tactics & strategies we use to help companies grow from idea to scale.
More Resources